Caitlin Holmes Email & Phone Number

United States

Orrville, Ohio, United States

Orrville, Ohio, United States

• Supported the creation of pricing & promotion strategies for innovation products that are projected to contribute sales to the company for the long-term that are big bets for the future.
• Identified funding rates & spend during the planning process in addition to capturing about ~$4MM in savings for the upcoming fiscal year.
• Contributed to the Net Revenue Optimization initiative by analyzing situation assessments to provide recommendations to Senior Leadership about future go-to-market strategies.
• Learned & supported the eMAPs program to monitor eCommerce pricing in market to reverse disruptive pricing by monitoring price floors to maintain the health & brand equity for the company.
• Built a cross-promotional model for the team used to identify more effective merchandise builds to co-promote & strategize plans for existing & future products, brands, & Seasonals.

Orrville, OH

• Managed an intern to the success of being labeled as one of the top performers who proudly impacted the division for the future that then resulted in a job offer.
• Presented & trained hundreds of company stakeholders on a ground-breaking new process for alignment in the new planning cycle for years to come.
• Identified competitive trends, insights, & optimal price gaps to ensure appropriate action was taken when needed to meet brand goals within financial parameters while working with internal cross functional teams.
• Developed & implemented fiscal year pricing & promotion plans across the product portfolio while monitoring teams’ budgets.
• Maximized revenue while focusing on the consumer with a financial lens by providing the right product, pack, price with the precise execution.
• Analyzed & implemented list price increases & decreases with the core team to optimize change in commodity pricing while holding brand equity, product competition, & profitability goals top of mind.

Orrville, OH

Orrville, OH

• Developed insights, analysis, & recommendations to generate optimal returns on trade fund investments while learning how to tie together big picture ideas with brand-level considerations.
• Performed post promotional analyses & created monthly reporting to proactively identify opportunities to drive profitable sales & share gains.
• Scrutinized shipment & consumption data to explain business area volume & spend trends to utilize during analyst calls with Wall Street investors.
• Examined business trends, tracked, & reported results to provide recommendations in a timely manner.
• Enhanced monthly business processes & created automated spreadsheets for increased efficiency.

Orrville, OH

• Researched and analyzed summer-long anchor project.
• Presented results of nearly $1 Million in trade spend savings through efficient and strategic investments to Company Executives, Marketing Brand Teams, and Trade Marketing professionals.
• Used Trade Marketing KPIs to maximize trade efficiency through ad-hoc analysis and post promotion analysis for Alternate Channels customers falling within the top 15 US Retail customers.
• Supported sales accrual through budget and forecast management by performing ad hoc analysis, updating reports, and analyzing variances/trends on a monthly basis.
• Worked cross-functionally with Sales, Marketing, Category Development, Brand Marketing, and Customer Development for Alternate Channels.

Kent State University Communications And Marketing

• Created multiple questionnaires and surveys for various clients using both Survey Monkey and Qualtrics.
• Analyzed and compiled primary and secondary research findings from focus groups and survey results into common themes in order to further improve various programs conducted on campus and to add graduate programs to.
• Gave a professional presentation in front of the client regarding detailed market research findings and recommendations.
• Aided in the re-branding process for Kent State University to effectively position the university in the marketplace relative to direct competitors.
• Used database management to effectively keep track of projects, primary and secondary research findings, and to efficiently analyze results.

Cleveland, Ohio

• Completed more than 30 projects for various service lines.
• Created follow-up e-mails to optimize the Pay Per Click (PPC) contact strategy with the goal of increasing lead to patient conversion rates.
• Managed and implemented a national mailing to multiple physician societies regarding the retirement of a nationally recognized physician.
• Assisted in social media strategy by creating Facebook posts to increase user engagement.
• Worked on development of a PPC landing page to generate leads who will potentially convert into patients.
• Coordinated a photo shoot with a freelance photographer to obtain photos that will be used in a condition treatment guide.

Kent State University

• Promoted philanthropic events through social media activities, announcing events to other groups on campus, and presence on campus during high traffic events.
• Fundraised for various philanthropic organizations by hosting events.
• Managed expenses by maintaining a spreadsheet.

Bachelor Of Business Administration - Bba, Managerial Marketing

Minor, Visual Communication Design - Vcd

Education record