In my role as Director of Digital Strategy I lead the content, web, events, and social team for Commerce Cloud. We develop full-funnel content for our target audiences with a keen focus on SEO. We amplify that content through our social channels and activate customers, partners and employees to drive awareness and pipe for the business.

- Drive web strategy for Commerce Cloud and Marketing Cloud sections of Salesforce.com, from product landing pages to lead gen forms- Analyze web performance via Google Analytics and CRM Analytics to measure impact and make optimizations- Partner with cross-functional teams including product marketing, demand gen, UX, SEO and creative to provide meaningful user journeys- Oversee the overall web experience, page templates, and components to ensure a consistent and high-quality experience for users- Advise on SEO strategy for both product landing pages and ungated content pieces to ensure we deliver content in line with search intent

- Manage Commerce Cloud and Experience Cloud SEO strategy in partnership with SEO team- Lead website strategy for Commerce and Experience Cloud ensuring relevant offers appear during the user journey to increase conversions- Own paid media relationship with both internal and external stakeholders and advise on paid media strategy to team members- Partner with creative, WEM and product marketing managers to keep content updated on the website

- Developed and executed demand generation campaigns to attract new customers and build pipeline for the B2B Commerce product - Partnered with content, creative, product marketing and sales leadership to develop fully integrated campaign plans across internal and external marketing channels: SEM, SEO, web, paid media, email marketing, events and webinars- Managed the executive briefing center at Dreamforce which drove $24M in pipeline for the business- Served as team lead for website projects and offer strategy - Presented in quarterly business reviews and global all hands calls for Commerce Cloud

CloudCraze is a cloud ecommerce solution that is filling the void for agile and scalable cloud-based omni-channel commerce solutions. It delivers enterprise-class B2B/B2C cross-channel eCommerce on Salesforce that is four times faster and one-fifth the cost of traditional ecommerce applications. The product is built natively on the Salesforce Platform so clients can deploy mobile storefronts quickly, generate online revenues in weeks, and easily scale for growth.CloudCraze was one of 8 firms recognized in The ForresterWaveTM: B2B Commerce Suites, Q2 2015.CloudCraze is a Platinum ISV Partner within the Salesforce Cloud Alliance Program.

Content• Set policies and best practices for content submission including organization of media items and content in the CMS• Created how-to documents and trained end users/content authors in the CMS• Oversaw content workflow in the CMS (Sitecore and Ektron) ensuring all Academy web communications were delivered in a timely manner to member and public audiences• Developed an end-user training program for Ektron CMS to provide each department with the tools to take ownership of their content• Coordinated web projects across departments, working closely with internal staff to improve site appearance and usability• Provided overall website support for all staff, including resolving web issues and maintaining the ticket system for online services.Strategy• Managed Google Analytics accounts and provided reports to stakeholders within the organization to make informed decisions about web content strategy and SEO• Secured $10k per month Google AdWords Grant for organization's foundation and developed a campaign that increased user sessions by 6.68% through well performing keywords. The targeted keywords campaign lead the average user to view 4 pages per session.Project Management• PM lead on client side for setting deployment schedules, reporting issues, leading quality assurance testing and identifying opportunities for improvement• Communicated with vendors through various project tracking tools, including, Jira, Fogbugz, Asana, Basecamp and Zendesk• Worked with engineers, developers and content authors to ensure project requirements were met through SOWs

• Played a key role in managing the redesign of HomeFoodSafety.org by updating, transferring and organizing content in a more user-friendly way• The redesign lead to this website winning an ASAE Gold Circle Award for Best Website of 2012• Launched a successful mobile app, which obtained 2,000+ downloads in the first three months and played a pivotal role in the marketing mix• Creatively crafted Tweets and Facebook posts for professional accounts, as well as public accounts, promoting the site and mobile app• Successfully managed a booth at a national conference and expo with 10,000 attendees, drawing over 1,000 to the booth

• Compiled a daily newsletter sent company wide to 1000+ employees and affiliates• Pitched media, wrote press releases and wrote employee new hire announcements• Monitored Cars.com media placements and those of competitors on a daily basis using Vocus to produce a competitive analysis for senior management• Developed a social media campaign involving manufacturers and customers for Cars.com’s “Best Car of the Year” award• Planned an internal event celebrating a sponsorship with Bravo’s Work of Art television show• Assisted in the development of the company’s remarketing program

• Helped secure the launch of the G-Team, which uses the Groupon platform to raise money for community organizations o Successfully launched Minneapolis and Washington, D.C. markets in three months o Reached out to local non-profits by phone and coached them through G-team application o Created a promotions guide for featured non-profits, providing them with template tweets, Facebook posts and other online communications strategies

•Coach of the Year 2009-2010 school year•Motivated and instilled confidence in my team; taught the importance of teamwork

-Launched Slugbooks Twitter and Facebook pages-Rapidly increased website traffic-Promoted Slugbooks brand on campus

•Developed and maintained relationships with customers•Top denim seller contributed to store becoming number one in district•Trained new associates