Caitlin Mckee Email & Phone Number

Herzogenaurach, Bavaria, De

- Head of marketing for adidas on Amazon, driving the brand’s topline growth on Amazon- Collaborate cross-functionally within adidas and with Amazon teams- Oversee go-to-market strategy, lead sell-in, and set yearly sales goals- Achieved 3x sales growth over 5+ years while reducing customer churn- Focus on innovation and data-driven strategies in a competitive e-commerce environment

Herzogenaurach, Bavaria, De

Hired to build the Amazon business from the ground up. During my time, I implemented processes and built internal and cross-functionally relationships to grow: product assortment, sales, budget, brand shop presence, and advertising levers, all resulting in triple-digit growth. After 3 years in my role, I was promoted to senior manager overseeing a team of digital marketers where together we continue to grow the business.

San Francisco, California, Us

Work with Levi's e-commerce and marketing teams to bring Levi's brand to life in a wholesale environment. Collaboration with Amazon, Macy's, Kohls, JCPenney, and other retailers on all facets of omnichannel marketing: digital advertising, e-commerce, shop-in-shop promotion, on-floor technologies, UX, and customer experience.

Mill Valley, California, Us

Client onboarding, budgets, timelines, forecasts, employee utilization, billability Work directly with founder and CEO on company growth strategy and business developmentCollaborate with startups to bring brand to life through office designManage team of 12 designers on projects including Airbnb, Tradeshift, Nerdwallet, Zenefits, overseeing 35+ projects simultaneously in progressHighlights at Interior Design Fair• Creation of design program for startups, increasing new business acquisition • Overhaul of company estimates and forecasting• Process and communication improvements to increase in billability

Creation and execution of integrated B2B and B2C marketing campaigns – paid, owned, earnedDirect account strategy overseeing a $2M+ budget, taking companies through IPOContent development, creation, executionSocial media planning and execution for clients in: technology, financial services, travel/tourism, retail, medical, and lifestyle industriesWebsite designs/re-designs – wireframes, content strategy, SEO and SEMMedia planning and execution including Google AdWords, behavioral targeting, rich media, online and print advertisingManagement of TV and radio production for local and national clients, from concept to executionHighlights at MercuryCSC:• Re-brand, website development - 150% increase in profit + 85% increase in website visitation• Travel industry marketing campaign, increasing site visitation by 35%, user engagement by 89%• Initiated $150K consumer insight research study resulting in a new strategic plan, IPO• Social media strategy, growing the fan base at an average of 1,000 fans/month

Rockport, Me, Us

Lead account manager for clients in the technology, real estate, retail, outdoor, nonprofit and medical industriesResponsible for development and implementation of yearly marketing campaigns to fit budgets ranging from $30,000-$250,000/yearDrove PR strategies for technology, consumer and outdoor clients resulting in top tier print and broadcast coverage in The New York Times, NPR, the Today Show and multiple regional and local media outlets

Bachelor Of Arts (B.A.), English Language And Literature, General

Interior Design

Education record

Education record