As a Founding Member of Climate Action Week Sydney, I was part of the first organising team to plan the week-long initiative in 2024. As a team, we coordinated the vision and values of the brand, set our sights on the potential future of Climate Action Week Sydney, and rallied our first supporters to make it come to life.My direct involvement on the project included leading the Academia Engagement Circle to bring universities and research organisations together to showcase their research and initatives, and educate and inspire the Sydney community towards climate action.

I work with both students and staff at the UWA Student Guild and the University, where I am responsible for all aspects of the Guild's online content & communications, management of external advertising and sponsorship relationships, and providing advice and guidance to the student executive, clubs and departments on promoting and building their varied initiatives and events.Since starting at the Guild I have developed a consistent tone and personality for the business and brand, developed and coordinated a line of UWA merchandise with a major clothing label, and run several very successful activation stalls as part of the Guild's O-Day. Expanding my role has been rewarding thus far, and I look forward to continually having a part in improving the student experience at UWA.

A dynamic position where no 2 days are the same, involving (but not limited to):- Social media management and strategy- Advertising management- EDM marketing- Event promotion and presence- Website copywriting and management- Copywriting for promotional materials- Photography for social media and promotional purposesThis role covers both student-based and commercial marketing and communications needs across all departments and food and drink outlets.

Self-employed as a creative content producer. - Small business websites - Copywriting - Layouts and editing - Online article writing - Blogging - Social media management and strategisingI have been working with Caitlin on a number of projects ranging from logo design, handbooks and my website. Her professionalism and attention to detail was apparent from the start. She really works closely with her clients throughout the project while also giving her expert advice to ensure you have a top class finished product. She was fast to deliver new ideas and always helpful with my questions. She was very understanding of my needs and has certainly helped me develop an identity that I am proud of. I would not hesitate to recommend Caitlin’s unique services to anyone.- Mario Lo Presti, ML Exercise Physiology

Responsibilities include:- Writing and editing web copy- Strategising, researching and writing for client blogs- Social media management including creating and scheduling posts for Facebook and Instagram- Video pre-production (concept creation, storyboarding)- Writing copy, implementing into templates and making small template adjustments for client EDMs- SEO titles, headings and meta-descriptions- Ad copy for Google AdWords

Responsibilities included: - Writing press releases - Creating and editing brochures and other promotional material, for branches as well as trade shows - Video and image editing - Creating MailChimp campaign templates - Updating the company website with news, images and events - Assisting in the creation and promotion online catalogues - Updating the company internal marketing and social media guidelines - Liaising with external partners (Autodesk) regarding marketing guidelines - Liaising with overseas contract manufacturers regarding company merchandise