Caitlin Matalone Email & Phone Number

San Francisco, California, US

San Francisco, California, US

Amsterdam, North Holland, NL

• Owned role as MessageBird’s “internal reporter” and leveraged knack for uncovering compelling, untold stories to develop thought leadership platforms for the CEO and COO, resulting in a pipeline of contributed content.
• Served as speechwriter and media trainer for executive team; handled on-site presentation prep and media relations at conferences and events worldwide, including Fortune Brainstorm Tech in Aspen, Web Summit in Lisbon.
• Led US and UK agencies in media outreach efforts, including several product launches, resulting in a 133% increase in share of voice year-over-year
• Built relationships with internal and external teams to implement and develop customer case study pipeline

San Francisco, CA, US

• Leveraged editorial judgment to secure coverage for clients and build relationships with reporters at the New York Times, Wall Street Journal, Buzzfeed, Fast Company, Forbes, LA Times, Reuters, Bloomberg TV.
• Created campaign-specific PR plans and executed strategy to secure media coverage for B2B enterprise and consumer clients
• Secured contributed content for clients in the Huffington Post and the Hill
• Produced and edited video content for agency use
• Developed and executed media training strategy for C-Suite clients; staffed media tours for CEOs and spokespeople
• Client Roster: Atlassian, Glint, Sunrun, Checkr, FinancialForce, Udemy

San Jose, CA, US

• Utilized news judgment, pitching skills and media relationships to secure coverage in local, national and international outlets including BBC Radio, Popular Mechanics, Mercury News, NBC Bay Area, ABC7 News, KPIX and.
• Developed fundraising campaigns across a variety of platforms (email, print, video and social media), including a record-breaking crowd-funding project netting $70,000 in 24 hours.
• Implemented a social media strategy that has yielded the second-highest social media following of any prep school in the South Bay.
• Created video content that generated more than $100,000 in donations.
• Developed a cohesive branding strategy by implementing a style guide to enhance brand recognition.
• Served as editor-in-chief of two annual magazines--writing articles and headlines, overseeing layouts and production schedules, and copyediting content.

San Jose, CA, US

San Jose, CA, US

San Jose, California, US

• Developed a fast-paced, energetic broadcast format that allowed the 6 a.m. newscast to jump from fourth to second place in the ratings.
• Broke stories of local and national notice, including the so-called “Solyndra Scandal.”
• Prioritized and multi-tasked under deadline pressure to deliver accurate, engaging and interesting news updates.
• Placed in charge of significant breaking news coverage including the historic flight of the Endeavour shuttle and the Supreme Court ruling on Prop 8.

San Jose, California, US

• Cultivated a network of insiders and sources to break stories
• Dispatched reporters to stories, coordinated special coverage, booked interviews, and facilitated communication with the news helicopter
• Wrote and field produced segments and special projects for broadcast, including features on Parkour, chiropractic treatment for infants, and a program that raises funds for police K9 bullet-proof vests.

US

Pitched segments, edit video reels, and implement tape management system for Animal Planet special broadcastServed as liaison among producers, editors, and technical staff

New York City, NY, US

Pitch and field-produce long-form segments for broadcasts. Coordinate interviews, research topics to come up with interesting, relevant human interest stories.

El Segundo, California, US

Analyze and compile statistics to write highlight summaries for the prep sports section of the L.A. Times website