Caitlin Mazzola Bagley Email & Phone Number

Greater New York City Area

• Develop, execute and analyze paid social media campaigns and data-driven content strategy to increase website traffic, engagement and brand awareness for clients including health care networks, apartment communities and small businesses. • Research, write and publish keyword-driven blog posts for client websites • Follow and educate colleagues and clients on the latest developments across all social media platforms, like Facebook's News Feed algorithm updates and data policies• Track progress of search engine marketing campaigns on Google Ads and Bing Ads

Fairfield County, Connecticut

• Developed and executed social media strategy for five southwestern Connecticut news websites (the Connecticut Post, Danbury News-Times, Greenwich Time, Stamford Advocate and The Hour of Norwalk).• Trained journalists, editors and peers on social media best practices.• Tracked, analyzed and distributed social media metrics.• Led coordination of social programming with managers at Hearst sister sites across the nation.• Recruited community members and local business leaders to blog on Hearst platforms; foster relationship to provide exposure and increase web content.• Triaged and addressed customer complaints made on social media. • Built, distributed and promoted The Daily Read, a morning newsletter.

Fairfield County, Conn.

• Responsible for content presentation on four southwestern Connecticut news websites using a proprietary content management system. • Rewrote headlines and blurbs for SEO.• Gauged metrics including page views and unique visitors to determine content placement to increase website traffic.• Created content (blogs, vídeos, galleries) to optimize visitors’ experience • Tracked and distributed weekly reports on website traffic. • Coordinated online coverage of breaking news. • Packaged content from all Hearst Connecticut Media outlets, as well as sources outside the group including AP and other Hearst properties.

Fairfield County, Connecticut

•Managed the sites Fairfield Patch and Westport Patch, which both serve as daily online news and community publications for Fairfield and Westport, Conn., towns with a combined population of 85,000.•Wrote and published an average of 6 posts per day between the two sites. Stories range from business and slice-of-life features and government coverage to crime stories and breaking news. •Managed the social media accounts (primarily Facebook and Twitter) for each website. •Acted as a community liaison between readers, town officials, and emergency personnel. •Interviewed candidates for sales positions weekly as a Cultural Ambassador for Patch. I discussed the company’s values with prospective sales hires.

Fairfield, Conn.

•Managed the site Fairfield Patch, which serves as a daily online news and community publication for a town with a population of approximately 60,000. •Wrote and published an average of five posts per day ranging from business features and government coverage to crime stories and breaking news. •Managed the Fairfield Patch Facebook page and Twitter account.•Acted as a community liaison between readers, town officials, and emergency personnel. •Interviewed candidates for sales positions weekly as a Cultural Ambassador for Patch. I discussed the company’s values with prospective sales hires.

Milford, Conn. Patch

Reported local government and feature stories for Milford Patch.

Milford, Conn.

Assisted with loan closings and archive projects during school breaks and summers.

Storrs, Conn.

Connecticut's largest college newspaper, circulating 8,000 copies daily. •Managed a team of 10 - 15 student writers for the arts and entertainment section of the University of Connecticut's student newspaper. •Wrote and published arts and entertainment-related features. •Lead meetings with a team of writers and assigned stories.•Designed the section's layout weekly as well as special extras (i.e. a special edition Oscars section). •Managed a bimonthly payroll.

Manchester, Conn.

•Covered general assignments and the Willington, Conn. beat. •As Willington reporter, I covered Board of Selectmen, Education and Planning and Zoning meetings and wrote people and business features.•Produced a three-part series on the hotly contested Willington teachers contract.

New Haven, Conn.

•Wrote blog posts for clients.•Maintained Twitter accounts for clients. •Learned SEO techniques and how to evaluate traffic.•Created and executed a two-month social media marketing campaign for a bridal store with another intern.

Master Of Science (M.S.), Digital Marketing, 3.8

Completed a Master's degree in digital marketing at Sacred Heart University's Jack Welch College of Business. I graduated with honors.

Graduate Certificate, Digital Marketing

Completed a four-course, 12-credit graduate certificate in Digital Marketing at Sacred Heart University's Jack Welch College of Business.

Bachelor Of Arts, Journalism, Communications, 3.8

Activities and Societies: The Daily Campus, Phi Beta Kappa

Bachelor Of Arts, Communications

Activities and Societies: The Simmons Voice (student newspaper), Simmons Theatrical Society, Art and Music LiaisonTransferred.