Caitlin Mcaninch Email & Phone Number

Reno, Nevada, Us

At PLA Beauty Inc., I work to provide guidance to our marketing department by developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to broader teams, and build brand awareness and position our company as leading business in the beauty industry.

Reno, Nevada, Us

Fort Mill, Sc, Us

Formerly HigherEducation.com (acquired by Red Ventures in April 2019)

Houston, Tx, Us

Formerly ABUV Media (acquired by HigherEducation.com in May 2018)Brand Awareness & Social Media Strategy• Increase online presence of the organization's portfolio through social media communication and messaging through LinkedIn, Facebook, Twitter and Pinterest• Launched the BestColleges LinkedIn and Pinterest accounts• Measure social media performance and analyze data and campaign results• Develop and write copy for all social posts• Create graphics for social media

Reno, Nevada, Us

Social Media Strategy & Brand Management

Reno, Nv, Us

Social Media Strategy & Digital Marketing Development• Create monthly email and social marketing campaign calendars• Design, plan and launch content for sales lead generating email and social media campaigns• Manage lead generation and results and proactively develop strategies to improve yields• Increase online presence of the organization through social media communication and messaging through LinkedIn, Facebook, Twitter and blog posts.• Develop new account leads through email and social campaigns• Measure social media performance and analyze data and campaign results• Develop and write copy for all emails and social posts• Create graphics for content including social media, presentations, brochures mail and website• Elaborate on previous marketing materials to create free content for users such as whitepapers and Ebooks• Organize and hold in house events for clients, including develop ideas for event, sending invitations via email, develop materials and present.• Create, send and analyze survey results from our clients on their experiences at our events and our products and services• Edit and publish content published on our site, including descriptions and blogs

Rockville, Maryland, Us

• Assist in content creation for the MarketResearch.com blog, contributing weekly blog posts on a variety of market research topics and product promotion• Assist in the development, implementation, and coordination of targeted marketing campaigns for company• Manage creation and distribution of 36 marketing and publishing press releases each month• Create marketing lists and workflows using Hubspot and the internal database systems to manage targeted solution marketing campaigns, working cross functionally to assemble appropriate content • Provide closed-loop marketing for targeted campaigns through sales triggers, based on sales and email click throughs• Creative Director for Publishing Department’s email campaigns, and execute overall design and complete weekly analytics• Distribute weekly Publishing emails to 15,000+ contacts• Assist in analyzing weekly website attraction and engagement statistics• Manage coporate social media accounts, including create content for all channels• Coordinate all social media channels; including over 45 different Twitter accounts, 4 Facebook Accounts, 4 LinkedIn Company Pages, and 4 Google+ Pages• Create weekly social calendars• Develop digital media, including infographics, slideshares, and social graphics

Rockville, Maryland, Us

• Assisted in content creation for the MarketResearch.com Blog, contributing 17 blog posts on a variety of market research thought leadership and industry-specific topics• Evaluated MarketResearch.com’s social media presence in comparison with key competitors and developed a social media marketing strategy for increasing followers and engagement• Managed 24 of MarketResearch.com’s corporate social media accounts, including Facebook, Twitter, LinkedIn and Google+• Assisted with mass email marketing campaigns using Hubspot and MagnetMail, including creating emails and analyzing results• Completed an in-depth competitive analysis of MarketResearch.com’s key competition, including writing and distributing questionnaires, analyzing competitor’s social media presence and email communications, in order to develop a full-length competitive analysis report• Gathered and analyzed data from numerous resources to support quantitative research on demographics and spending• Assisted in the design and implementation of multi-channel marketing campaigns• Assisted sales representatives with prospecting for targeted marketing campaigns• Wrote abstract summaries for market research reports and industry descriptions for MarketResearch.com category pages