Caitlin Mcmurdo Email & Phone Number

Contra Costa County, California, United States

Livermore, California, United States

• Created and scheduled content for social media platforms on Later social media management software• Graphically designed flyers on Canva and Over for upcoming events• Conducted and monitored engagement and reputation management on social media• Curated digital media for Executive Team via ProPresenter 6/7• Filmed, directed, and edited videos for posting on Instagram Reels and TikTok• Website design and management on Squarespace and YouTube• Assisted Creative Arts team in brainstorming, and weekly post-production review • Collaborated with supervisor to create new media content• Fielded communication requests from various departments • Produced weekly email newsletters via Mailchimp and CCB software• Wrote copy consistent with company’s voice and branding, including online and physical media

Irvine, California, United States

• Created and scheduled content for Facebook, LinkedIn, Instagram, and Twitter social medias on Sprout Social• Drafted boilerplate copy for social media content creation• Made and pushed out content for Instagram Stories and Snapchat social media using Canva and Mish Guru• Collected data via Sprout Social and Microsoft Excel from social media engagement and activity• Selected photos to use for social media content stored on Widen Collective and Dropbox• Generated social media accounts using LastPass and Instagram• Built copy and toolkits for social media projects such as the PBS Concordia Christmas 2020 program• Researched content from other universities for TikTok and Giphy• Wrote subtitles for video content on Vimeo, YouTube, Canva, and Kapwing• Produced biweekly email newsletters to university faculty and staff via Mailchimp• Proficiency in G Suite programs

Irvine, California, United States

• Gathered news regarding a topic of interest to the community• Noted topics for columnists to write about in the Arts and Entertainment column• Researched events to develop background information• Interviewed people to receive the information needed for writing an article• Drafted and wrote original articles using Microsoft Word in AP Style• Revised from feedback and submitted articles within publication deadlines of Concordia Courier• Edited other columnist’s submissions to be published into The Courier

Irvine, California

• Published work into Concordia Courier chosen by Professor• Selected to serve on the editorial staff for 2020-2021 as the Arts and Entertainment Editor• Gathered news regarding a topic of interest to the community• Researched events to develop background information • Interviewed people to receive the information needed for writing an article• Drafted and write original articles using Microsoft Word in AP Style • Revised from feedback and submitted articles within publication deadlines of Concordia Courier

Orange County, California, United States

• Engagement and reputation management for client’s social media pages using Hootsuite • Pulled photo assets and used Sked Social to draft re-posts to client’s social media pages• Followed trends of the hospitality industry through newsletters and magazines• Created media lists within specific subjects, mediums, and/or markets using Cision• Audited outlets to collect information for potential new clients or information • Wrote event pitches and posted calendar listings for those pitches• Identified new business opportunities in markets by research• Directed shots for promotional social media content for a client• Communicated remotely via Asana

Fremont, Ca

• Instructed children on developmentally appropriate hands-on exciting educational activity• Utilized general communication techniques with children between 4 and 12 years old• Maintained a calm sensitive learning experience for the classroom• Worked in a fast-paced environment with concurrent tasks• Coordinated tasks with coworkers• Resolved key issues and concerns with parents regarding their children’s activities with clarity• Recognized by the immediate supervisor for being resourceful and helpful as an employee