Caitlin Mcquiston Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

I manage the product development, marketing strategy and go-to-market program launches for new online degree programs catered to working adults.

Chicago, Illinois

I defined, created, executed, and managed targeted digital marketing campaigns focused on prospective student lead generation for UIC's online programs. This responsibility encompassed content development, website management, search engine optimization, and digital advertising placements.

Olathe, Ks

I supported the business development and profitability of all 600+ Frontier branded products. During new product introductions, I led the go-to-market launch process and collaborated with engineering to ensure customer needs were incorporated into the final product. I managed the positioning, messaging, and sales strategy of a new product that hit 127% of sales goals in its first year after launch.In addition, I developed Frontier’s content marketing strategy – www.TipsNotebook.com… Show more I supported the business development and profitability of all 600+ Frontier branded products. During new product introductions, I led the go-to-market launch process and collaborated with engineering to ensure customer needs were incorporated into the final product. I managed the positioning, messaging, and sales strategy of a new product that hit 127% of sales goals in its first year after launch.In addition, I developed Frontier’s content marketing strategy – www.TipsNotebook.com. This responsibility encompassed content development, website management, SEO implementation, and social media engagement. Show less

I supported the product marketing and sales teams by conducting competitive benchmarking activities, validating product changes with customers, providing competitive analyses, and developing sales enablement materials. I mastered my public speaking skills by presenting new product features and sales techniques to an audience of 1,750 sales channel partners and communicating product benefits to customers at multiple trade shows.

Kansas City, Missouri Area

Pink Moon Marketing is a brand positioning + strategy development consultancy, with the goal of helping businesses improve their messaging, find their fit in the marketplace, and achieve goals through solid marketing. In this role, I developed the clients’ brand by creating a positioning statement, key messaging points, brand voice recommendations, and target audience personas.

Bachelor Of Science (B.S.), Marketing

Master Of Business Administration - Mba, Marketing And International Business

Bachelor Of Science (Bs), Accounting