Caitlin Lacey Email and Phone Number
Caitlin Lacey work email
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Caitlin Lacey personal email
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I’m passionate about bringing complex technology to life through compelling narratives that inspire curiosity and drive adoption. With over 15 years of experience in product marketing, I thrive at the intersection of innovation and human connection, translating the potential of AR, VR, and AI into meaningful, accessible experiences for businesses and consumers alike.I’ve been fortunate to work with some of the industry’s leading companies, from Meta to Niantic to Cisco, helping to shape the future of immersive technology. My approach is simple: make the complex clear, the intimidating approachable, and the technical human. Whether I’m developing go-to-market strategies, crafting messaging, or leading global teams, my goal is always to foster understanding and create impact.I’m also a strong believer in the power of collaboration and the importance of learning from others. I’m proud of the recognition I’ve received, including being named one of the World’s Most Technophile Leaders to Watch in 2023. But what excites me most in my career is the opportunity to continue exploring new ideas, connecting with like-minded innovators, and finding new ways to make technology work for people.#strategy #storytelling #B2B #D2D #B2B2C #AR #VR
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Director Of Global Product Marketing, Collaboration DevicesCisco Jun 2024 - PresentSan Jose, Ca, UsCisco devices are more than great video conferencing hardware; we’re building better work experiences with built-in intelligence, an open platform, and collaboration software that empowers teams to work the way they want.
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ConsultantThings That Are Neat Jan 2024 - PresentI’m passionate about things that are neat - so now I help others tell the story about the things they find neat, too. I help start-ups and entrepreneurs with their product positioning, messaging and GTM strategies from zero to one, or rebrand and reintroduce their passions to the world. -
AdvisorMrcantile Jun 2023 - PresentPortland , Or, UsMRCantile understands the joys and pain points of running a small business. Many early-stage startups and established, large organizations are strapped for the time, resources, and talent to develop go-to-market strategies and community initiatives that speak to SMBs, entrepreneurs, and makers. We bridge this marketing gap by developing thoughtful, scalable, impactful, and mutually beneficial community-centric programs and playbooks that cater to these audiences and their customers. -
Senior Director, Product Marketing, Ar PlatformsNiantic, Inc. Jun 2022 - Jan 2024San Francisco, Ca, UsDriving the AR industry forward! 8th Wall, powered by Niantic, helps you build immersive WebAR experiences that work on every mobile device - no app required. And Niantic Lightship's ARDK gets you swiftly on the way to creating engaging AR experiences that inspire movement, exploration and connection at a global scale. -
Head Of Ar/Mr Business Marketing & Metaverse LeaderMeta Oct 2020 - Jun 2022Menlo Park, Ca, UsHelping businesses understand emerging technologies like Augmented Reality (AR) and Virtual Reality (VR), how innovation in these areas is evolving and how these platforms will change the future of marketing. -
Lead, Global Product Marketing Communications, Messenger BusinessFacebook Sep 2018 - Oct 2020Messaging with businesses is the new normal. My team at Facebook helps businesses big and small understand how to build, maintain and grow customer relationships through 1:1 conversation. -
Lead, Global Marketing Manager, Instagram For Small & Medium BusinessInstagram Feb 2016 - Aug 2018I had the honor of finding, producing and sharing the stories of amazing entrepreneurs who use Instagram to grow their businesses. I aimed to inspire, educate and encourage business owners of all sizes to adopt our free and paid products, including Instagram business profile, insights, stories, promote, and ads. In return, I was inspired and educated on a daily basis about how anyone can use Instagram to turn a passion into a profession, a hobby into a household income.Responsibilities included: Go-to-market activations for Instagram clientsVisual storytellingCross functional collaborationContent development for Instagram marketing initiatives across regions -
Marketing Manager, Global Business MarketingFacebook Jun 2015 - Feb 2016Our team created foundational marketing programs to help small businesses grow on Facebook.
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Industry Marketing, Global Business MarketingTwitter Apr 2014 - May 2015San Francisco, Ca, UsTelling meaningful stories with data about Twitter and its impact on your industry in 140 characters or less [108 characters]Our team aims to educate both our Sales team and advertisers on how Twitter works for specific industries. We focus on creating strategies, stories, and solutions based on compelling data to inform others on Twitter's value in market. The content that our team creates drives sales development and revenue, encourages thought leadership, and furthers communication between our Sales team and clients. My focus areas include Tech, Telco, CPG, Alcohol, and Finance industries. -
Strategic Client Services, Sales StrategyFacebook Oct 2011 - Mar 2014Working collaboratively with the Facebook Sales team on client strategy, I created vertical specific content that provided account insight through data. These deliverables aimed to tell a compelling narrative that inspired clients to optimize and test new strategies. Specializing in Entertainment and Retail verticals, I also worked with Automotive, Restaurant, Financial Services, and Professional Services clients. I also helped to develop and lead the initiative on "Content Hack," a 4 hour session that helped clients develop a basic content strategy for Facebook. This international program drove impressive revenue numbers across multiple verticals, and provided client's with a quick, lean way of connecting content, media teams, agency partners, and their core business objectives with a compelling creative story.
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Facebook Deals, Local FocusFacebook Jan 2011 - Oct 2011Developed policies, content, content tests, and workflows for Facebook Deals. Involved in brainstorming necessary tools for Merchant Services team to enable high performance at global scale. Managed sales, merchant, and customer support. Created internal and external collateral for training and education for merchants, users, and new team members on the Deals product and tools.
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Associate, Online Sales OperationsFacebook Mar 2010 - Jan 2011Initiated communication and writing projects that improved efficiency and consistency across global offices. Founding member of the OSO Writers Team which provided support and strategy for OSO communication with advertisers. Trained and educated landing team members for global offices on internal tools used for advertiser support and communication.
Caitlin Lacey Skills
Caitlin Lacey Education Details
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University Of WashingtonEnglish Literature -
San Francisco State UniversityEnglish Literature
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Stanford Continuing StudiesBusiness Presence And Persuasion: Communication For Effectiveness
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Marketing Week Mini Mba With Mark Ritson
Frequently Asked Questions about Caitlin Lacey
What company does Caitlin Lacey work for?
Caitlin Lacey works for Cisco
What is Caitlin Lacey's role at the current company?
Caitlin Lacey's current role is Marketing Leader @ Cisco | Champion of AR/VR/AI Adoption | Ex-FB, Ex-Niantic.
What is Caitlin Lacey's email address?
Caitlin Lacey's email address is clacey@fb.com
What schools did Caitlin Lacey attend?
Caitlin Lacey attended University Of Washington, San Francisco State University, Stanford Continuing Studies, Marketing Week Mini Mba With Mark Ritson.
What skills is Caitlin Lacey known for?
Caitlin Lacey has skills like Facebook, Social Media, Social Media Marketing, Advertising, Online Advertising, Microsoft Excel, Writing, Content Strategy, Leadership, Crm, Management, Training.
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