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Caitlin Lacey is listed as Marketing Leader @ Cisco | Champion of AR/VR/AI Adoption | Ex-FB, Ex-Niantic at Cisco, based in Fremont, California, United States. AeroLeads shows a work email signal at fb.com and a matched LinkedIn profile for Caitlin Lacey.
Caitlin Lacey previously worked as Director of Global Product Marketing, Collaboration Devices at Cisco and Consultant at Things That Are Neat. Caitlin Lacey holds Bachelor Of Arts, English Literature from University Of Washington.
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I’m passionate about bringing complex technology to life through compelling narratives that inspire curiosity and drive adoption. With over 15 years of experience in product marketing, I thrive at the intersection of innovation and human connection, translating the potential of AR, VR, and AI into meaningful, accessible experiences for businesses and consumers alike.I’ve been fortunate to work with some of the industry’s leading companies, from Meta to Niantic to Cisco, helping to shape the future of immersive technology. My approach is simple: make the complex clear, the intimidating approachable, and the technical human. Whether I’m developing go-to-market strategies, crafting messaging, or leading global teams, my goal is always to foster understanding and create impact.I’m also a strong believer in the power of collaboration and the importance of learning from others. I’m proud of the recognition I’ve received, including being named one of the World’s Most Technophile Leaders to Watch in 2023. But what excites me most in my career is the opportunity to continue exploring new ideas, connecting with like-minded innovators, and finding new ways to make technology work for people.#strategy #storytelling #B2B #D2D #B2B2C #AR #VR
Listed skills include Facebook, Social Media, Social Media Marketing, Advertising, and 31 others.
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A career timeline built from the work history available for this profile.
San Jose, Ca, Us
Cisco devices are more than great video conferencing hardware; we’re building better work experiences with built-in intelligence, an open platform, and collaboration software that empowers teams to work the way they want.
I’m passionate about things that are neat - so now I help others tell the story about the things they find neat, too. I help start-ups and entrepreneurs with their product positioning, messaging and GTM strategies from zero to one, or rebrand and reintroduce their passions to the world.
Portland , Or, Us
MRCantile understands the joys and pain points of running a small business. Many early-stage startups and established, large organizations are strapped for the time, resources, and talent to develop go-to-market strategies and community initiatives that speak to SMBs, entrepreneurs, and makers. We bridge this marketing gap by developing thoughtful, scalable, impactful, and mutually beneficial community-centric programs and playbooks that cater to these audiences and their customers.
San Francisco, Ca, Us
Driving the AR industry forward! 8th Wall, powered by Niantic, helps you build immersive WebAR experiences that work on every mobile device - no app required. And Niantic Lightship's ARDK gets you swiftly on the way to creating engaging AR experiences that inspire movement, exploration and connection at a global scale.
Menlo Park, Ca, Us
Helping businesses understand emerging technologies like Augmented Reality (AR) and Virtual Reality (VR), how innovation in these areas is evolving and how these platforms will change the future of marketing.
Messaging with businesses is the new normal. My team at Facebook helps businesses big and small understand how to build, maintain and grow customer relationships through 1:1 conversation.
I had the honor of finding, producing and sharing the stories of amazing entrepreneurs who use Instagram to grow their businesses. I aimed to inspire, educate and encourage business owners of all sizes to adopt our free and paid products, including Instagram business profile, insights, stories, promote, and ads. In return, I was inspired and educated on a daily basis about how anyone can use Instagram to turn a passion into a profession, a hobby into a household income.Responsibilities included: Go-to-market activations for Instagram clientsVisual storytellingCross functional collaborationContent development for Instagram marketing initiatives across regions
Our team created foundational marketing programs to help small businesses grow on Facebook.
San Francisco, Ca, Us
Telling meaningful stories with data about Twitter and its impact on your industry in 140 characters or less [108 characters]Our team aims to educate both our Sales team and advertisers on how Twitter works for specific industries. We focus on creating strategies, stories, and solutions based on compelling data to inform others on Twitter's value in market. The content that our team creates drives sales development and revenue, encourages thought leadership, and furthers communication between our Sales team and clients. My focus areas include Tech, Telco, CPG, Alcohol, and Finance industries.
Working collaboratively with the Facebook Sales team on client strategy, I created vertical specific content that provided account insight through data. These deliverables aimed to tell a compelling narrative that inspired clients to optimize and test new strategies. Specializing in Entertainment and Retail verticals, I also worked with Automotive, Restaurant, Financial Services, and Professional Services clients. I also helped to develop and lead the initiative on "Content Hack," a 4 hour session that helped clients develop a basic content strategy for Facebook. This international program drove impressive revenue numbers across multiple verticals, and provided client's with a quick, lean way of connecting content, media teams, agency partners, and their core business objectives with a compelling creative story.
Developed policies, content, content tests, and workflows for Facebook Deals. Involved in brainstorming necessary tools for Merchant Services team to enable high performance at global scale. Managed sales, merchant, and customer support. Created internal and external collateral for training and education for merchants, users, and new team members on the Deals product and tools.
Initiated communication and writing projects that improved efficiency and consistency across global offices. Founding member of the OSO Writers Team which provided support and strategy for OSO communication with advertisers. Trained and educated landing team members for global offices on internal tools used for advertiser support and communication.
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Caitlin Lacey works for Cisco.
Caitlin Lacey is listed as Marketing Leader @ Cisco | Champion of AR/VR/AI Adoption | Ex-FB, Ex-Niantic at Cisco.
AeroLeads has found 1 work email signal at @fb.com for Caitlin Lacey at Cisco.
Caitlin Lacey is based in Fremont, California, United States while working with Cisco.
Caitlin Lacey has worked for Cisco, Things That Are Neat, Mrcantile, Niantic, Inc., and Meta.
You can use AeroLeads to view verified contact signals for Caitlin Lacey at Cisco, including work email, phone, and LinkedIn data when available.
Caitlin Lacey holds Bachelor Of Arts, English Literature from University Of Washington.
Caitlin Lacey is listed with skills including Facebook, Social Media, Social Media Marketing, Advertising, Online Advertising, Microsoft Excel, Writing, and Content Strategy.
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