Caitlin Morrison, Mba Email & Phone Number

Portland, Oregon, United States

Beaverton, Oregon

Managed the strategy, brand plans, product development, and sales support for multiple brands across categories.

Beaverton, Oregon

Portland, Oregon

Opened a neighborhood coffee shop that created positive connections through relatable products and real customer service.Responsibilities included: management, HR, product development, marketing and day-to-day tasks.

San Francisco Bay Area

San Francisco Bay Area

• Led product education with sales and support teams and clients. Managed development of all support materials and directly updated an HTML online product catalog.
• Launched mobile ad flow strategy for multiple publishers that leveraged device capabilities and offered industry leading contextual targeting.
• Owned business rules for ad products, receiving input and buy-off from all sales and support teams, VP’s, CFO and CEO.

San Francisco Bay Area

• Managed the life cycle of the advertising product set and worked closely with sales and internal support teams to advise on strategy, positioning, ad specs and ad rates.
• Worked with Product VP to define roadmap, increasing transparency on product priorities and setting expectations with adopting emerging platforms and technologies.
• Increased performance of internally produced static unit by 20% after identifying opportunity to execute a more engaging HTML format.

Greater Los Angeles Area

• Managed CPO client relationship throughout integrated sales events, sustaining campaigns and website content development. Additionally, supported LDA digital web development and campaigns.
• Collaborated with copywriter and art director to launch a CPO-eligible model catalog on lexus.com. Owned the copy deck, monitoring consistency and accuracy while pulling content for previous year vehicles and routing.
• Contributed to launch of a dynamic, geo-targeted landing page for all online LDA campaigns. Identified and organized list of use cases and outlier situations for template style and build.

Greater Los Angeles Area

• Initiated and oversaw the development and execution of traditional and online advertising campaign elements and assisted with integrating innovative systems and tools to keep campaign deployment efficient.
• Included insightful context, such as best practices for the attention span of a user opening an email or the vehicle trims dealerships have on the lot, when composing and sharing assignment briefs with strategic.
• Achieved budgets and timelines for 2010 IS C, HS, RX, ES and LS Line campaigns by negotiating usage costs, identifying synergies between print, broadcast, point of sale and online creative elements and having.
• Contributed to the development of dynamic online units built by Google DoubleClick Rich Media. Managed the content of the feed and analyzed DFA engagement metrics for optimization and media plan placement.

Greater Los Angeles Area

• Laison between 4 field offices, campaign account executives, creative teams and client to make sure over 200 dealers were properly represented with messaging and creative availability. Anticipated needs and accepted.
• Developed new process to better facilitate online running changes so over 40 markets could keep relevancy within the purchase funnel and intended demographic.
• Embraced resourcefulness and creativity when responding to obscure requests such as an audio clip of an IS F revving and video of a coupe driving on a cliff beside the ocean.
• Responded with urgency during the 2008 recession to launch an all new incentive print ad in under 24 hours, fast tracking legal, creative development, client approvals and insertion.

Responsibilites during my internship at Quiksilver included: assisting with product placement, identifying primary target publications, writing Press Releases and Onesheets and coordinating media coverage for the film premiere of "Chasing the Dream."

Intern - Wildhorse Canyon: 2002-2003Student Staff - Palos Verdes, CA: 2003-2005

Master Of Business Administration - Mba

Business, Marketing

General Education

Education record