• Create designs and campaigns that address business, brand, and marketing strategies for print, digital and social media promotions.• Manage/lead internal and outside resources and manage the overall creative calendar.• Foster brand recognition and development in collaboration with marketing team to develop print, online and social media strategies.• Improve user experience and conversion rates.• Track promotion test results and adapt future creative strategy accordingly.• Create websites, mobile sites, emails and print ads for published products including magazines, health care and insurance services and corporate branding promotions.

• Concepted and designed winning direct response packages, consistently meeting or exceeding target hit rate with an average of $200,000 in increased profit.• Participated in U.S. and International workshops to develop new creative and lend expertise to global colleagues.• Prepared finished creative for prepress, including photographic color correction.• Lead consumer marketing concept workshops and facilitate discussion groups.

• Created advertorial pages and supplied ads for top magazines.• Created magazine specific style guides.• Retouched and enhanced client-supplied artwork.• Provided art direction to hired photographers.• Conceptualized and designed corporate marketing and promotional packaging including media packages, ads and billboards.

• Designed logos and brochures for small Sydney based businesses.• Coordinated with clients for project planning and time management.

• Designed and physically created 3D models for sales presentations.