Caitlin New, Apr Email and Phone Number

Lead Client Services team at INK, ensuring quality and creative programs that push companies beyond business as usual; oversee client account teams; provide strategic guidance for measurement offering; contribute to continuing development; manage careers of talented INKers

Manage communications teams and ensure campaigns and ongoing programs are strategically aligned with client goals and successfully meeting comms objectives.Leading measurement program at INK, and organizing how media & analyst relations, social media, digital comms, design, content marketing, etc. can be measured together to show how we're moving the needle forward in brand authority.

Create and manage comprehensive PR programs for companies in the IT and retail, mobile & financial tech space, as well as other B2B industries. The programs I manage are proactive and campaign-oriented, and can include media relations, content creation and strategy, social media, analyst relations, lead gen support in addition to industry events, awards and speaking engagements.

Served on 2017 PRSA Austin board as President. Responsible for leading and overseeing board and committee operations, including professional development program, membership, communications, and budget.Served on 2016 PRSA Austin board as President-Elect. Responsible for working with President to plan direction and strategy for the year, will continue to lead Programming for Austin Chapter.Served on the 2015 PRSA Austin board as Programs Director. Responsible for leading professional development programming, speaker recruitment, and quality networking for Austin’s PR and related industry professionals.Served on the 2013-2014 PRSA Austin boards as Programs Chair. Responsible for working with Programs Director to plan and execute professional programming for both years.Led PRSA Special Events Committee for the 2013 PRSA Southwest District Conference. Organized and planned mixers, happy hours and other events for conference, as well as secure sponsorships for the special events program.

In addition to Senior Account Management role at Ketner Group, I am director leading all company branding and messaging initiatives. This includes managing recent website overhaul, crafting new web copy, refreshing Ketner Group messaging, organizing branding activities, and managing Ketner Group's social media program (KbloG, Twitter, Facebook and LinkedIn).In Senior Account Management role, I'm responsible for the management and maintenence of key accounts in the high technology, consumer and social media industries, including hardware, tech industry orgs, retail, apparel, hospitality technology and other companies.Develop and execute media, PR and marketing campaigns in a team setting. Also responsible for media and analyst relations and facilitation, marketing and communications messaging, copywriting and editing.

Responsible for the management and maintenence of key accounts in the high technology, consumer and social media industries, including hardware, tech industry orgs, retail, apparel, hospitality technology and other companies.Develop and execute media, PR and marketing campaigns in a team setting. Also responsible for media and analyst relations and facilitation, marketing and communications messaging, copywriting and editing.Helped lead and organize the re-design of Ketner Group's website, including logo design concepts, web copywriting, and web design concepts.

Responsibilities include Editorial Calendar tracking, collaborating with advertisers for editorial opportunities, media tracking & client clip management, research, business contacts, writing, creative projects, etc.

Media communication, finding and securing editorial and speaking opportunities for clients, media pitching, writing press material, editing press material, creating and maintaining media contact databases