Caitlin Foley Pearson, Mba Email and Phone Number
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Caitlin Foley Pearson, Mba personal email
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MBA marketing professional with 10+ years work experience in sales, consulting, and merchandising. Known for an entrepreneurial spirit, cross-functional leadership, positive attitude, and solving complex business problems with creativity. Fortune 50 experience developing and implementing business strategies through cross-functional teams and vendor management.Specialties: Brand strategy, cross-functional leadership, business analytics, business development, project management, forecasting, P&L management
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Sr. Director, Digital MarketingInmar MediaMinneapolis, Mn, Us -
Sr. Director, Digital MarketingAki Technologies Jan 2022 - PresentNew York, Ny, Us -
Director, Digital MarketingAki Technologies Feb 2019 - Dec 2021New York, Ny, Us
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Volunteer ConsultantLunar Startups Feb 2019 - PresentSt Paul, Minnesota, UsCollaborate with startup founders to hone their sales strategy - growing sales, profitability, and retention while lowering the cost of customer acquisition. -
Director, SalesYieldbot Apr 2018 - Dec 2018New York, Ny, Us -
Director, Sales - Retail Brand DevelopmentCatalina Marketing Group Dec 2017 - Apr 2018• Secured meetings and engaged with marketing executives at strategic accounts to educate them on Catalina products and benefits, leading to increased spend on retailer-funded programs.• Nurtured existing relationships and increased revenue with retailers in the Catalina network by collaborating on industry best practices, retailer strategic priorities, and Catalina’s omni-channel solutions. -
Associate Director, Retail Brand Development - TargetCatalina Marketing Oct 2015 - Dec 2017St. Petersburg, Florida, Us• Owned, optimized, and drove efficient marketing spend with Starbucks Café business producing $9.1M in incremental sales and a 23% increase in incremental dollars per markdown in 2015.• Leveraged Target POS data and Catalina insights to deepen the engagement of Baby customers by creating actionable, personalized quarterly marketing campaigns based on life stage and purchase patterns. ROI for 2015 was $6.95, 52% higher than projected.• Collaborated with a broad cross-functional team of leaders across Merchandising, Media Strategy, and Loyalty Marketing. -
Sr. BuyerTarget Sep 2014 - 2015Minneapolis, Mn, Us• Managed a $115M P&L, growing sales 20.4% and increasing market share 114bp. Projecting a 230 bp margin improvement for Spring 2015 and a sales increase of $3.8M.• Developed Fall 2015 business plan, analyzing and selecting product assortment based on trend, market, and industry analysis.• Negotiated assortment exclusives and pricing with national and global vendors to drive sales and margin. -
ConsultantCarlson Brand Enterprise Mar 2013 - May 2014Cub Foods January 2014 – May 2014• Led team in conducting and analyzing 100+ Cub Foods customer intercepts to identify and understand key factors in loyalty and purchase decisions.• Designed and distributed online survey for annual measurement of Cub’s performance versus key competitors and created a scorecard to continually track progress and changes in consumer perception.Polaris September 2013 – December 2013• Evaluated and researched 30+ category and industry leaders’ behavior through in-depth interviews and academic research to identify which actions lead to maintaining and/or losing leadership. • Presented defensive strategies to maintain market leadership to senior leadership.General Mills, Inc. March 2013 – May 2013• Created a permanent merchandiser strategy for the college, university, hospital, and convenience store channels providing analysis and recommendations for maximizing sales and vendor relationships through merchandiser selection. • Conducted primary research via 50+ in person audits and 35+ individual operator interviews focusing on customers’ merchandiser engagement, competitive landscape, and their merchandiser motivations.• Analyzed macro trends in the food industry and provided recommendations for market segmentation and localization in the convenience store segment.
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Mba Candidate 2014Carlson School Of Management Aug 2012 - May 2014Minneapolis, Mn, Us -
Mba Buyer InternTarget Jun 2013 - Aug 2013Minneapolis, Mn, Us• Developed a movie pre-order strategy for both in store and digital channels to capture the $38M opportunity, clearly defining recommendations on the product, pricing, placement, and promotion.• Conducted competitive research using in store and online experience audits to benchmark against key competitors in the market.• Analyzed internal and vendor guest data to determine key movie guest needs and the unique needs of a movie pre-order guest.
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Territory RepresentativeMilwaukee Electric Tool Dec 2010 - Jul 2012Brookfield, Wi, Us•Analyzed data on accounts’ previous sales history and current competitive inventory to create customized product mixes and promotions to gain market share and displace competitors.•Grew assigned Northern Chicago territory to over $1M dollars, a 23% increase from the previous year by effectively pitching new products and building strong relationships with customer base.•Utilized public speaking skills to conduct and organize educational seminars on Milwaukee Electric Tool’s advances in innovation and technology to 450+ to educate businesses and increase confidence in selling the brand.•Collaborated with four account managers in growing the largest accounts in the Chicago area by conducting educational seminars and creating marketing materials. -
Sales RepresentativeTechtronics Industries Aug 2009 - Dec 2010Fort Lauderdale, Florida, Us•Selected as one of 25 nationwide for Leadership Development Program which included week long training sessions semi-annually which trained us on leadership skills.•Trained 135+ Home Depot associates monthly on new TTI products and sales strategy therefore increasing sales and building relationships with store.•Designed and sold in profitable point of purchase displays to 9 Home Depot managers in Milwaukee area.•Winner of 3 national TTI merchandising and sales recognitions awarded focusing on sales and industry knowledge. -
OwnerReady Set Fitness Jul 2008 - Dec 2009• Designed company website, promotional mailing materials, and worked with local newspapers to create a series of advertisements promoting group fitness classes.• Utilized Google Analytics to evaluate marketing effectiveness, interest in product offerings, and forecast demand.
Caitlin Foley Pearson, Mba Skills
Caitlin Foley Pearson, Mba Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing -
University Of Wisconsin-Madison - School Of BusinessGerman
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Lincoln High School
Frequently Asked Questions about Caitlin Foley Pearson, Mba
What company does Caitlin Foley Pearson, Mba work for?
Caitlin Foley Pearson, Mba works for Inmar Media
What is Caitlin Foley Pearson, Mba's role at the current company?
Caitlin Foley Pearson, Mba's current role is Sr. Director, Digital Marketing.
What is Caitlin Foley Pearson, Mba's email address?
Caitlin Foley Pearson, Mba's email address is ca****@****ing.com
What is Caitlin Foley Pearson, Mba's direct phone number?
Caitlin Foley Pearson, Mba's direct phone number is +151356*****
What schools did Caitlin Foley Pearson, Mba attend?
Caitlin Foley Pearson, Mba attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-Madison - School Of Business, Lincoln High School.
What skills is Caitlin Foley Pearson, Mba known for?
Caitlin Foley Pearson, Mba has skills like Leadership, Competitive Analysis, Marketing, Marketing Strategy, Sales, Public Speaking, Management, Strategic Planning, Retail, Leadership Development, Merchandising, Customer Service.
Who are Caitlin Foley Pearson, Mba's colleagues?
Caitlin Foley Pearson, Mba's colleagues are Daniela Herrera, Maya Shrestha, Patrick Schutzman, Scott Bushnell, Lpc, Pratibha Maurya, Victoria Laurita, Joelle Loftis.
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