Lead Campaign Strategy and Execution: Designed and deployed email campaigns in HubSpot, integrating compelling templates, content, and calls-to-action to drive lead generation and customer engagement.Social Media and Content Management: Oversaw multi-channel social media strategies and ensured consistent branding while updating website content to keep marketing assets relevant.SEO and Paid Media Oversight: Oversaw SEO strategies and Google Ads campaigns to boost online visibility and drive targeted traffic.Performance Optimization: Measured campaign results, refined lead nurturing workflows, and maintained the integrity of HubSpot and Salesforce integrations to improve conversions and data accuracy.Customer and Event Engagement: Strengthened customer relationships through targeted emails, webinars, and event coordination, maximizing ROI for industry presence and investments.HubSpot Administration and Reporting: Managed HubSpot’s technical aspects, including workflows and integrations, while delivering actionable insights through detailed campaign reports.Email Marketing Innovation: Implemented best practices in email design, testing, and optimization to enhance outreach effectiveness.

- Lead the development and execution of growth marketing strategies to drive engagement andretention across multiple channels and segments.- Achieved a 566% increase in the number of leads generated through various digital marketingcampaigns in six months.- Collaborate with cross-functional teams, including product, design, sales, and engineering tooptimize user experience and drive increased business and customer retention.- Continuously identify new concepts and opportunities for customer growth and optimizationthrough market research and current customer journey.

I oversee and manage all GloveBox social media channels, create content, as well as focus on engagement with followers and industry professionals on a daily basis. I collaborate with team members as well as clients to manifest marketing campaigns as well as establish a rapport with clients and agencies. Recently I've become the producer/editor of the Cease & Desist podcast, sponsored by GloveBox. I control all of the recording equipment during recordings and handle all post-production, marketing, and hosting sites.

I oversaw a staff of 10-20 photographers and also covered events. I collaborated with other editors and reporters to make sure we had the best visuals possible. I helped to train new staff members and teach them the basics of photojournalism. I edited and designed page layouts for our print products.

I was chosen to be one of 19 students involved in the Student Newsroom at the Online News Association during the 2019 ONA conference in New Orleans. I produced written, visual, and social media content for the conference.

I worked as a photographer/videographer for a variety of events ranging from sports, features, spot news, long term projects and more.

I created and edited photographs of the products for online distribution for sites like Amazon and Walmart. I shot and edited tutorial videos for their website and also created a promotional video for a new Crayola product. I also designed and created ads for the company to use Pinterest and created a social media calendar for the company to engage more with their audience.