Caitlin O'Byrne Waters, Mba Email & Phone Number

Cleveland, Oh, Us

CBIZ is an industry leader in employee benefits, business insurance, retirement plans consulting, payroll, HR outsourcing, and executive recruiting services as well as a top-ranked accounting, audit, tax, valuation and advisory practice.We work with our clients, employers of all sizes, to ensure they have smart benefit strategies that benefit their company's bottom line, as well as the overall well-being of their employees. While CBIZ is a national brand, which allows us to utilize national experts and resources, our local service team is dedicated to helping our clients every day.My role includes:- Work with clients to develop and maintain strategic benefit plans to help minimize the company’s financial risk while improving the wellbeing of their employees.- Previously learned the details of the industry, working as account manager for large, private clients.- Built individual business plan and presented to local leadership to move into sales position.- Featured in numerous industry articles, including the Kansas City Business Journal and Employee Benefit News.

Kansas City, Mo, Us

- Managed client relations, providing counsel on marketing and advertising strategies for companies within the healthcare and financial services industry, while leading internal team on deliverables and execution.- Initiated new discipline, Public Engagement, based on client needs and potential revenue for agency. Led and grew department with five new clients within six months. - In addition to client work, assisted with inbound marketing tactics and strategies for Meers Advertising, including content strategy, social and blog posts, awards and speaker submissions, website management, and organizing internal events.

Kansas City, Mo, Us

- Managed over 10 accounts, including the agency’s largest client with over $1.6 million annual revenue with print, radio, digital and television campaigns. - Additionally, managed new business teams to develop strategies, respond to RFPs/RFIs and pitch a variety of clients for new business opportunities.- Worked on a four-person team to manage all account activities, including but not limited to managing client requests, briefing the teams, delivering invoices and managing budgets, developing account plans and projections on a monthly basis, and being responsible for recognizing opportunities for agency growth, whether organic sales with existing clients or prospective clients.

- Helped plan, organize and run the inaugural Institute for Advance Advertising Studies (IAAS) program in Kansas City.- Managed over 30 participates, coordinating weekly meetings and speaker management.- Managed this initiative on top of full-time job.

New York, Ny, Us

- Selected as one of eight participants for Enrichment program, rotating through the Digital, Crisis & Risk Management, Corporate, Financial Communications and Media departments.- Developed communication strategies for multi-million dollar companies, identifying key influencers and industry trends and providing clients real-time analytics and bottom-line results, working with over 50 clients.- Initiated new role focusing on emerging digital communication channels for Crisis & Risk Management team.

Finessed communication skills and helped develop time management routines. Balanced working with keeping high GPA during the school year. Worked with a diverse group of students and promoted excellence in all areas of life.

New York, New York, Us

Work with several clients at an interactive advertising agency to create strategies and implementation plans. Some typical work included: write creative briefs, create scopes for client/ agency agreement, assist in new business assignments, facilitate meetings, learn budgeting process, work on tight deadlines to meet numerous client needs and competed in an internship campaign assignment!

Assisted staff with press releases, news clippings and any other issues or requests needed by the media. Researched topics to be discussed in meetings, on the Senator’s weekly radio show and on special TV broadcasts. Accompanied the Senator and staff to all press events, including but not limited to his radio show, live news interviews and taped televised messages. Able to quickly adapt to the ever-changing environment and improved PR writing skills. Also updated the Senator’s Web site with content and pictures.

Us

Gained PR experience while writing press releases, creating press and media kits, contacting and maintaining local contacts in 6 markets; , composing and sending E-Blast promotions, documenting and learning different media buying plans and compiling and analyzing results of online survey of customers. Also helped test, design and manage website, Facebook and Myspace page. Worked 40 hours+ a week as the only intern in the office.

Tested a new software program that provided a more convenient way for the employees to store their data. Used logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

Master Of Business Administration (M.B.A.)

Bachelor, Journalism - Strategic Communication

Italian Language & Culture

Education record