Caitlin Olmsted Email & Phone Number

• Working with client marketing teams to enable customer experience transformation goals.
• Built integrated planning process that aligned cross-functional marketing teams through annual business planning, prioritization, and project roadmapping, including templates and tools to enable new ways of working.
• Enabled new marketing publishing program for high tech B2B solutions provider through the development of program governance structures, processes, and ways of working.
• Delivered multi-phase engagement for financial services client to transform lead management capability, including marketing strategy, process, and technology recommendations.

• Marketing strategy practice lead and head of delivery operations. Working alongside Markops and Analytics SMEs at Fjuri to deliver holistic demand generation solutions for clients.
• Refined and segmented target audiences for a leading impact investment firm to fuel next stage of company growth, including development of buyer personas, buyer journey mapping, and internal enablement materials.
• Developed holistic audience management solution (strategy, process, technology) to coordinate and identify competing marketing priorities within and across hybrid SaaS customer base.
• Designed and built new lead management use cases to scale and improve marketing program efficacy for a rapidly-growing technology company.
• Built ABM content strategy and content development plan to feed new buyer acquisition and nurture programs.
• Developed end-to-end measurement strategy and analytics approaches for multiple SaaS clients to understand holistic marketing performance, including program ROI.

Seattle, Washington

• Leading teams to deliver marketing strategy and execution services that improve demand generation performance for B2B clients.
• Developed digital demand generation programs with automated buyer journey management for the enterprise marketing division of a telecommunications company
• Built a centralized marketing performance reporting suite in support of global field marketing teams
• Analyzed marketing spend effectiveness for the SMB division of a business management SaaS company

Kirkland, WA

• Marketing strategy development and program management at Gates Ventures – Bill Gates's executive office – to increase awareness for projects related to global development, health, clean energy, education, and.
• Managed effort to expand definition of addressable audience for company initiatives, develop refined segmentation, and recommend new strategies to grow channels and improve efficacy of communications.
• Launched paid media test program to establish standardized “rate card” across company digital channels to inform paid customer acquisition and engagement efforts for FY19.
• Established influencer marketing program to expand reach of key messages through development of extension content. Campaigns to date have yielded 25M+ combined views and included partnerships with Lilly Singh, Mark.
• Owned development of growth marketing strategy for partner in the Education space and led a team to execute test program over a three-month period. Leveraged results to author and successfully pitch a business case for.

Greater Seattle Area

• Designed campaign strategies to drive awareness and engagement for social impact initiatives. Defined core objectives, developed issue/market background information, supplied audience insights, and made GTM.
• Managed company measurement strategy including market research, digital performance, and media monitoring to report on brand measures, evaluate content performance, set channel targets, forecast outcomes, and inform.
• Established lead generation program for a leading MOOC. Formalized audience definitions and identified appropriate segmentation, introduced new landing page structure to deepen recruitment funnel, and benchmarked.

Greater Seattle Area

• Digital marketing program management across B2C and B2B marketing initiatives to drive online customer journey and maintain strong brand presence across channels.
• Led audience acquisition and retention efforts across digital channels including website, email, SEO/SEM, display advertising, and social media advertising. Improved SEM campaigns to increase CTR by 112% y/y and.
• Established new email practices to reduce costs by 25% while increasing website traffic, CTR, and open rate.
• Managed redesign and launch of new consumer website with responsive design, custom cruise search tool, promotion management system, and data-fed itinerary pages.
• Delivered regular reporting across digital channels (Google Analytics, Tableau, Excel, ExactTarget) to monitor ongoing efforts and identify opportunities for future improvement.

Greater Seattle Area

• Supported media planning for product campaigns and lead generation efforts including analysis of advertising performance and research on new advertising opportunities.
• Managed consumer database including list segmentation, hygiene, and reporting. Advised on appropriate composition of lists for direct mail and email campaigns.
• Built out new set of expense tracking and budget reporting tools for the Marketing Department.
• Researched and selected software to establish Windstar's first cloud-based online image library, including development of initial meta-data schema and asset organization plan for more than 2,000 images.

Seattle, WA

Drove growth of digital channels for clients leading in Broadcast TV, Sports, and Fashion/Lifestyle industries through implementation of strategic branding and digital marketing solutions.

Bachelor Of Science, Chemistry

Certificate, Business Administration