Caitlin Olmsted Email & Phone Number

Working with client marketing teams to enable customer experience transformation goals.• Built integrated planning process that aligned cross-functional marketing teams through annual business planning, prioritization, and project roadmapping, including templates and tools to enable new ways of working. • Enabled new marketing publishing program for high tech B2B solutions provider through the development of program governance structures, processes, and ways of working. • Delivered multi-phase engagement for financial services client to transform lead management capability, including marketing strategy, process, and technology recommendations.

Marketing strategy practice lead and head of delivery operations. Working alongside Markops and Analytics SMEs at Fjuri to deliver holistic demand generation solutions for clients.• Refined and segmented target audiences for a leading impact investment firm to fuel next stage of company growth, including development of buyer personas, buyer journey mapping, and internal enablement materials.• Developed holistic audience management solution (strategy, process, technology) to coordinate and identify competing marketing priorities within and across hybrid SaaS customer base.• Designed and built new lead management use cases to scale and improve marketing program efficacy for a rapidly-growing technology company.• Built ABM content strategy and content development plan to feed new buyer acquisition and nurture programs.• Developed end-to-end measurement strategy and analytics approaches for multiple SaaS clients to understand holistic marketing performance, including program ROI.

Seattle, Washington

Leading teams to deliver marketing strategy and execution services that improve demand generation performance for B2B clients.• Developed digital demand generation programs with automated buyer journey management for the enterprise marketing division of a telecommunications company• Built a centralized marketing performance reporting suite in support of global field marketing teams• Analyzed marketing spend effectiveness for the SMB division of a business management SaaS company

Kirkland, Wa

Marketing strategy development and program management at Gates Ventures – Bill Gates's executive office – to increase awareness for projects related to global development, health, clean energy, education, and philanthropy.• Managed effort to expand definition of addressable audience for company initiatives, develop refined segmentation, and recommend new strategies to grow channels and improve efficacy of communications.• Launched paid media test program to establish standardized “rate card” across company digital channels to inform paid customer acquisition and engagement efforts for FY19.• Established influencer marketing program to expand reach of key messages through development of extension content. Campaigns to date have yielded 25M+ combined views and included partnerships with Lilly Singh, Mark Rober, and Marques Brownlee.• Owned development of growth marketing strategy for partner in the Education space and led a team to execute test program over a three-month period. Leveraged results to author and successfully pitch a business case for future growth programs.

Greater Seattle Area

• Designed campaign strategies to drive awareness and engagement for social impact initiatives. Defined core objectives, developed issue/market background information, supplied audience insights, and made GTM recommendations.• Managed company measurement strategy including market research, digital performance, and media monitoring to report on brand measures, evaluate content performance, set channel targets, forecast outcomes, and inform future planning decisions.• Established lead generation program for a leading MOOC. Formalized audience definitions and identified appropriate segmentation, introduced new landing page structure to deepen recruitment funnel, and benchmarked acquisition rates across digital channels.

Greater Seattle Area

Digital marketing program management across B2C and B2B marketing initiatives to drive online customer journey and maintain strong brand presence across channels. • Led audience acquisition and retention efforts across digital channels including website, email, SEO/SEM, display advertising, and social media advertising. Improved SEM campaigns to increase CTR by 112% y/y and introduced new initiatives to double lead volume over the span of 3 months while maintaining previous efficiencies.• Established new email practices to reduce costs by 25% while increasing website traffic, CTR, and open rate. • Managed redesign and launch of new consumer website with responsive design, custom cruise search tool, promotion management system, and data-fed itinerary pages.• Delivered regular reporting across digital channels (Google Analytics, Tableau, Excel, ExactTarget) to monitor ongoing efforts and identify opportunities for future improvement.

Greater Seattle Area

• Supported media planning for product campaigns and lead generation efforts including analysis of advertising performance and research on new advertising opportunities.• Managed consumer database including list segmentation, hygiene, and reporting. Advised on appropriate composition of lists for direct mail and email campaigns.• Built out new set of expense tracking and budget reporting tools for the Marketing Department.• Researched and selected software to establish Windstar's first cloud-based online image library, including development of initial meta-data schema and asset organization plan for more than 2,000 images.

Seattle, Wa

Drove growth of digital channels for clients leading in Broadcast TV, Sports, and Fashion/Lifestyle industries through implementation of strategic branding and digital marketing solutions.

Bachelor Of Science, Chemistry

Certificate, Business Administration