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Caitlin Peterson is listed as Global Head of Social Media, Amazon Music | Ex-Netflix, BET at Amazon, based in Austin, Texas, United States. AeroLeads shows a work email signal at amazon.com, phone signal with area code 770, 408, 866, and a matched LinkedIn profile for Caitlin Peterson.
Caitlin Peterson previously worked as Global Head of Social Media, Amazon Music at Amazon and Social and Marketing Consultant at Black Sheep Social And Marketing Consulting. Caitlin Peterson holds Bachelor Of Arts, Public Relations, New Media from The University Of Georgia.
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An innovative CPG-trained entertainment and brand marketer with more than 10 years of consumer marketing and communications experience. I have a diverse background in entertainment, technology, consumer products, retail marketing, brand communications, and event management, specializing in integrated digital and social strategy, creative production, project management, media planning, and platform partnerships. I am well-rounded professional and demonstrated leader with a love for storytelling specializing in audience-first content development and campaign strategy, with a holistic view across the entirety of the consumer journey; paid, earned and owned. I strive to develop intersections to further collaborate across highly matrixed organizations to amplify campaigns and initiatives to their highest potential via organic marketing, communications, and social.
Listed skills include Social Media, Public Relations, Facebook, Media Relations, and 40 others.
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Seattle, Wa, Us
Leading the Global Social team at Amazon Music on our mission to bring fans closer to the artists and creators they love. Building out channel and content strategies to grow and engage audiences across the world through innovative social content across all platforms.
New York, Us
Oversee the communications strategy, creative, publicity, social and marketing campaigns for all BET+ brand and content (Originals and Licensed).A joint venture between Tyler Perry Studios and BET Networks, BET+, is a new streaming video-on-demand service dedicated to providing the best in Black content, with new originals, specials and classic favorites directly to consumers.
New York, Us
Los Gatos, Ca, Us
- Led creative, paid, and talent engagement strategy for Young Adult series for US, Canada, Australia and New Zealand, including: Chilling Adventures of Sabrina, Stranger Things and Sex Education, Atypical, Insatiable, and Daybreak. - Shepherded cross-functional internal and external teams as voice of the brand in research, strategy, ideation, in-house production, paid media planning, execution and reporting to deliver insights-driven creative solutions at-scale - Built brand positioning documents and RFPs for high priority Netflix YA series, including first to market strategies to launch Sex Education as one of the most talked about new shows in 2019.- Oversaw overall scope, budget, and campaign resources necessary to launch and manage the lifecycle of YA brand narratives and shows. Television Executive Peer Group of the Television Academy Links below for representative key press and projects.
Los Gatos, Ca, Us
- Shepherded award-winning social and digital presence (100+ million fans across aggregate channels) focused on key growth markets across the U.K, US, Canada, Australia and New Zealand, resulting in a Webby for Best Social Presence in 2016, as well as exponential page growth YOY across platforms (Instagram, Facebook, Twitter and YouTube), culminating with Netflix being named AdAge Marketer of the Year. - Led creative and strategy for global initiatives aimed at evolving consumer perceptions and love for the Netflix brand, titles and talent. Including Stranger Things, The Crown, OITNB, as well as award winning viral social campaigns Spoil Me, Stranger Things Kids Answer Why You Should Watch, Netflix and Woof with Kristen Bell and Netflix Marriage Proposal, exceeding expected KPIs and billions of earned impressions - Overhauled creative and production best practices for the Global Communications, Social and Marketing teams leading to increased efficiency and effectiveness..- Experiential development, planning and coverage of key consumer and industry events; NYCC, SDCC, VidCon, 29Rooms and Netflix-owned Orange Con, Because You Watched, and Never Enough TV. In sum garnered billions of incremental positive earned impressions (Today, GMA, CNN, Refinery29, VOGUE, EW and more).- Critical team member to launch Netflix presence in Australia in 2015 followed by the Global rollout in 2016 at CES. Links below on representative key press and projects
Los Gatos, Ca, Us
Responsible for day-to-day consumer-facing messaging across all social touch points (Facebook, Twitter, Instagram, Tumblr, Google+, Pinterest, YouTube, blogs) for key partner content, original titles (documentaries, stand up comedy, series), and the Netflix US brand including strategy, content creation/curation, and measurement
Atlanta, Ga, Us
Global communications responsibilities for Sharpie, Prismacolor, Paper Mate, EXPO, and uni-ball, including social and digital strategy and execution, content creation/curation, editorial calendar development, media relations, crisis communications and direct consumer response. Develop and execute year-long social media initiatives resulting in doubled growth across all branded social media properties (fans, followers, subscribers) in 2012. Secured the top two engaged digital posts in the history of the Sharpie brand, earning more than 1 million impressions and sited as best-in-class for social media by AdAge, Fast Company, Business Insider, MediaPost, PRWeek, Social Media Examiner, TED Award Ads Worth Spreading, and more.
Atlanta, Ga, Us
Responsible for day-to-day consumer-facing social media properties (Facebook, Twitter, Instagram, Tumblr, Google+, Pinterest, YouTube, blogs) for key brands in NWL Writing portfolio, focused on managing Sharpie and Prismacolor brands within the Social Media and PR realms including strategy, content creation/curation, measurement, traditional and digital marketing, maintaining brand presence within emerging platforms and consumer relations.
Atlanta, Ga, Us
• Using analytics tools to analyze digital presence for multiple brands (Sharpie, Calphalon, Goody) and present findings to brand teams and upper management.• Designed weekly digital analysis for Sharpie to measure brand presence and trends for the brand’s marketing and strategy plans that was distributed to brand teams and marketing upper management. • Contributing blogger on Sharpie Uncapped Blog for artist spotlight on Atlanta artist Mark Boomershine (http://bit.ly/bC5Pnr) with a reach of more than 1 million possible views.• Planning committee member for the inaugural Social Media Atlanta 2010 event.• Collaborated on the development of internal communications materials for the launch of new global intranet for more than 19,000 international employees.
Raised, trained and socialized a future Guide Dog for the blind who was successfully placed in a working home.
• Using social media tools to actively promote the property to current and prospective residents in order to reach 100% capacity in 2009 and 2010. • Handle leasing and managerial responsibilities including facility tours and new resident orientation.
• Intensified positive relationship with the university and encouraged communication and problem solving between University and ACS staff. • Managed reservations for Relay functions on campus, including budgeting, managing fundraising efforts and leading the social media efforts of the organization.• 3 time 2010 National Relay For Life award recipient; Team of Excellence, Top team for Exec on Demand team raising $43,042 collectively and 5th ranked team nationally for Top Net Income for the overall event, raising $301,785.• Met and exceeded my personal commitment to raise $500 dollars for the organization.
Athens, Ga, Us
• Served as the co-editor of a daily publication within the University of Georgia Office of Public Affairs. • Co-produced a daily news clipping service serving the UGA academic community, including UGA President and Deans (distribution 200+).
Dallas, Tx, Us
•Relay for Life Team Captain: Planned and executed annual Relay for Life fundraiser. Received “Top Fundraising Team” honor for collegiate chapters raising more than $10,000 collectively. Organized participation of more than 90% of chapter members.
Dallas, Tx, Us
•Conducted new member meetings and served as an educator and liaison for 60 new initiates.
• Webmaster: Designed and edited official website http://www.ugatridelta.com
Quick answers generated from the profile data available on this page.
Caitlin Peterson works for Amazon.
Caitlin Peterson is listed as Global Head of Social Media, Amazon Music | Ex-Netflix, BET at Amazon.
AeroLeads has found 1 work email signal at @amazon.com for Caitlin Peterson at Amazon.
AeroLeads has found 5 phone signal(s) with area code 770, 408, 866 for Caitlin Peterson at Amazon.
Caitlin Peterson is based in Austin, Texas, United States while working with Amazon.
Caitlin Peterson has worked for Amazon, Black Sheep Social And Marketing Consulting, Academy Of Television Arts & Sciences, Bet (Bet Networks, A Subsidiary Of Viacom Inc.), and Netflix.
You can use AeroLeads to view verified contact signals for Caitlin Peterson at Amazon, including work email, phone, and LinkedIn data when available.
Caitlin Peterson holds Bachelor Of Arts, Public Relations, New Media from The University Of Georgia.
Caitlin Peterson is listed with skills including Social Media, Public Relations, Facebook, Media Relations, Social Media Marketing, Blogging, Marketing, and Advertising.
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