Caitlin Plunkett Email & Phone Number

Chicago, IL, US

Detroit, Michigan, US

Detroit, Michigan, US

Louisville, Kentucky, US

• Turned clinician-facing info into educational content and actionable tasks for Humana members with chronic illnesses
• Wrote UX copy for Humana Specialty web pages, operational emails, and SMS and push communications
• Helped guide content through the legal and compliance review process

Chicago, IL, US

• Interviewed external stakeholders and analyzed findings
• Wrote search-optimized website content for B2B industries
• Conducted content inventories and audits of intranet sites
• Developed sitemap and assisted UX design with content priority guides
• Created taxonomies and metadata strategies

San Francisco, CA, US

• As a member of a small yet scrappy digital marketing team, I worked closely with subject matter experts from 40+ academic programs to create content for prospective students.
• Supported admissions goals with sponsored long-form content, FB ads, program videos, homepage banners, and stories about the CCA community
• Audited email streams for opportunities to improve the customer journey
• Collaborated with lead strategist and UX team on discovery, foundation, content design, and content writing for the college’s new website

• My areas of focus included cosmetics, healthcare, finance, consumer electronics, fashion, mobile apps, ride-share, and emerging technologies such as AR/VR and personal mobility.
• Developed content strategy and wrote copy for email marketing, push notifications, and in-app messaging
• Curated and managed content for social media channels, including Facebook, Twitter, Instagram, and LinkedIn
• Wrote copy for product descriptions, blog posts, digital ads, corporate presentations, trade show banners, press releases, and Facebook ads
• Clients: Wingz, Over the Ocean, Shipbird, and WHILL

San Mateo, California, US

• Collaborated with head of marketing and graphic designer on layouts, best practices, and messaging strategy for email marketing (MailChimp and Appboy)
• Wrote copy for new website, mobile app, email marketing (product updates and promotional messaging), and product launch materials
• Managed projects from ideation to revision to implementation
• Industry: on-demand gas delivery

• Analyzed consumer research to create messaging for Google display ads and landing pages
• Translated company mission and product definition into pitch deck (b2b) and product one-sheet
• Defined corporate identity and branding in collaboration with a principal designer and creative director
• Developed content strategy and wrote copy for product launch materials, mobile app experience, presentation deck, and video tutorials
• Areas of focus: consumer electronics, med tech, automotive, and wealth management
• Clients: Mint, Walden Riverwood Ventures, Motionloft, and Reviver

San Francisco, CA, US

• Developed positioning and messaging strategy for startups in consumer electronics and social media platforms
• Curated and managed content for social media channels, including Facebook, Twitter, Instagram, and YouTube
• Wrote copy for brand videos, Amazon A+ pages, websites, Facebook ads, blog posts, and thought leadership articles
• Established marketing channel plans based on targeted consumer segments
• Areas of focus: consumer electronics, social media platforms, fin tech, and mobile apps
• Clients: Nomiku, Blind, Sindeo, and Samsung

• Established brand voice and visual identity in collaboration with creative director and content team (principal designer, videographer, and photographer)
• Optimized website with new product messaging and copy layout
• Managed email marketing and grew subscriber list by 30,000
• Worked with the product team, head of marketing, and customer success team to craft monthly product updates
• Developed and managed content for an audience of over 200,00 on Facebook, Instagram, Twitter, and LinkedIn
• Grew following by 111% on Facebook, 760% on Instagram, and 145% on Twitter

Houston, Texas, US

• Developed concepts and created copy for print materials, including magazine ads, leave-behinds, brochures, newspaper inserts, billboards, and point-of-sale kits
• Wrote copy for websites, landing pages, email marketing, Google display ads, WordPress blogs, Pandora ads, Amazon A+ pages, packaging, and product descriptions
• Curated and managed content for social media channels, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest
• Provided guidance and feedback for a team of two to three copywriters
• Developed concepts and wrote scripts for local television and radio commercials
• Main clients: Sun + Ski Sports, Ashley Furniture, Shany Cosmetics, ZT Wealth, and Neighbors Emergency Center

Houston, TX, US

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• Created a poetry workshop experience for a class of k-12 educators with an interest in improving their personal writing and understanding of poetic devices in contemporary American poetry
• Facilitated workshops, led in-class writing exercises, gave craft talks, and provided feedback

Houston, TX, US

• Designed a weekly creative writing course for Houston Independent School District students in the second grade, focusing on the process for making and revising poems and short stories
• Demonstrated writing objectives, led in-class activities, and provided one-on-one feedback•
• Organized and edited a cumulative class anthology

Houston, TX, US

• Taught English 1300 (Developmental Writing), English 1303 (Comp I), and English 1304 (Comp II)
• Lectured, facilitated discussion, led in-class exercises, and held individual tutoring sessions
• Provided rubric-based assessments and in-text comments on all major essays

Master Of Fine Arts, Creative Writing

Bachelor Of Arts (B.A.), International Relations, Spanish