Caitlin Mackenzie Email & Phone Number

Toronto, Ontario, Canada

As the Brand Lead for BBC Earth, Smithsonian Channel, and BBC First in Canada, I drive comprehensive marketing strategies, overseeing creative development, consumer show activations, partnerships, and campaigns. I've orchestrated successful free preview campaigns, boosting viewership and subscribers through impactful promotions. I manage organic and paid social media, ensuring robust brand promotion.I cultivate key partnerships, such as with the Royal Ontario Museum, resulting in significant coverage and activations. I've aligned organizations like Arcadia Earth and the Nature Museum of Canada with our brands, enhancing brand visibility in key markets. Notably, I crafted and executed a marketing plan for the Planet Earth III launch, leveraging strategic partnerships for print ads, in-person activations, and digital campaigns.As the Affiliate Marketing Lead for seven linear channels, I've fostered strong relationships with cable partners, securing placements and driving viewership growth. I've project-managed multiple campaigns, ensuring brand consistency across all deliverables. In trade marketing, I've executed successful activations, including spearheading strategic initiatives to engage media buyers.

Mississauga, Ontario, Canada

Reporting directly to the VP, Sales & Marketing, I take on various responsibilities including Pricing, Inventory Management and Product Development. Pricing: I ensure accurate product costs and customer accruals, collaborate on pricing/margin strategy, and set up and maintain Sales Agreements.Inventory management: Manage the development and maintenance of demand planning/forecast by customer by item. I then communicate the forecasts to the production and management team to ensure accurate production/ordering and predict sales levels.Product Development:I assist in product design decisions based on consumer needs/wants. Review new product artwork, ensuring no errors exist. Run a weekly meeting to ensure sales, production, and marketing goals are being met.Communicate with factories to determine viable options, get quotes and organize sample procurement. Other roles/projects: Design and creation of product catalogs for all Meyer brands for use in B2B sales. Work with excel daily, transforming data from various sources into clear reports.Assist in the maintenance of Meyer B2C sites including Shopify and Wordpress, enabling a better and more consistent experience for consumers. Act as an Expert user through a company wide ERP system transition.

Mount Eliza, Victoria, Australia

In this position I assisted with developing brand transformation programs in Powerpoint. Researching customer key purchase drivers using Google Trends and Google Insights and developed buyer personas using insights gathered.

Windsor On

Tourism Windsor Essex Pelee Island (TWEPI) is the official Destination Marketing Organization for the regional tourism industry. My role within the organization was to generate and publish content to the TWEPI website using Wordpress and create e-blasts using Mailchimp. A key component to this position was attending events and promoting the Windsor Essex region as a tourism destination. I worked both independently and as a team on specified projects and itinerary creation.

Ontario, Canada

John Max Sports and Wings is a fast paced sports bar. I worked with Open Table and SilverWare software with the goal of providing high quality service in a timely manner. In this position, I focused on clear communication, the promotion and delivery of products to guests.

Ontario, Canada

As a hostess in a busy sports bar my role consisted of organizing and preparing reservations and training new staff. I also maintained restaurant cleanliness, monitored wait lists and sat guests based on priority.

Windsor, Ontario

As a team member for a globally known franchise I was responsible for assuring the quality of all products distributed to customers. Through this position I provided accurate orders based on customer specifications. I was responsible for ensuring that proper monetary exchanges took place for every transaction.

Lakeshore, On

Lazee G Ranch is a family operation that offers summer camps with over 30 people from ages 4 to 18 years old. My role was to prevent and treat injuries in and around the pool by applying the knowledge that I accumulated throughout my training. Overall, I ensured the safety of all swimmers and patrons by enforcing pool rules and adhering to the standards of practice.

Windsor, Ontari

Tim Hortons is a national franchise that is a recognized symbol of Canada. This position was an opportunity to provide excellent customer service in a fast pace food environment, allowing me to implement and improve my time management skills.