►Led strategic and creative communications initiatives for the Walmart U.S. Merchandising organization of more than 4,000 associates and vast external supplier base, placing premium focus on brand and reputational strategy.►Designed and implemented brand-centric internal and supplier communications, and comprehensive strategic programs across multiple channels and audiences resulting in notable year-over-year improvement in positive perception and associate engagement.►Amplified awareness and understanding of the organization’s capabilities and key announcements, measured through newly created quarterly business reviews which delved into targeted demographics, message effectiveness and business performance impact.►Provided critical support to three C-suite executives which included succession planning, strategic communication counsel, crafting compelling speeches, and supporting external speaking engagements that positively supported Walmart’s Merchandising strategy and narrative.

►Led a team of associates dedicated to advancing six digital internal communication owned channels within Corporate Communications, specifically targeting Walmart’s expansive 1.5M associate base across the U.S.►Drove channel development strategies for various platforms, collaborating cross-functionally to conceptualize, develop, test, and launch enhancements, features, and function aimed at optimizing content consumption and boosting conversions.►Oversaw conversion-driving creative content development and innovative lifecycle communications plans and deployments across web, email, social media, and other digital channels.►Directed creation of conversion-centric content and innovative lifecycle communications strategies deployed across diverse digital platforms such as web, email, and social media.

►Led the editorial publishing strategy for reputational content on Walmart's corporate website, with a focus on on-brand digital design, compelling storytelling, and device-agnostic multimedia content. This encompassed oversight of Walmart’s total company website, Walmart.org, dedicated suppliers support sites for our Made in the USA commitments, as well as individual brand websites from the UK, China, Mexico, Central America and Canada.►Reviewed website design trends, audience insights and metrics to enhance Walmart's reputational brand.►Developed wireframes, oversaw technical enhancements and aligned website content with brand messaging needs.

►Managed the editorial and promotional publishing strategy for Walmart’s corporate website (corporate.walmart.com).►Designed multiple unique microsites for digital storytelling and advertisement campaigns based on target audience, digital advertisement and messaging goals, historical insight, budget and creative assets.►Designed, published and deployed corporate websites for Asda (Walmart U.K. brand), Walmart Canada, Walmart Mexico y Centro America, Best Price Modern Wholesale India, Walmart China Food Safety Center.

►Recruited high-quality candidates across Walmart and Sam's Club operations, utilizing technology-driven sourcing methods and data-driven communication strategies.►Analyzed job postings and outreach strategies to enhance candidate engagement and maintain consistent employment branding.

►Supported recruitment marketing and employment branding on social media, maintaining expertise in Walmart’s brand and addressing inquiries.►Led editing for Walmart's 2014 Global Responsibility Report.