Caitlin Dalton Email and Phone Number

User Research & Strategy: Led foundational research and field studies, gathering insights to drive innovative design solutions.Information Architecture: Developed cohesive user flows and navigation structures to support seamless experiences across digital interfaces.Cross-Functional Collaboration: Partnered with operations and account management to align designs with organizational goals and improve outcomes.Prototyping & Testing: Created interactive prototypes to validate concepts, incorporating feedback from usability tests to refine designs.Design System Advocacy: Promoted and implemented design systems to standardize processes and enhance consistency across projects.

• Enhanced product marketing and designed coach matching for Valor Performance, Inc.• Delivered a group coaching dashboard and executed roadmaps to track metrics.• Led cross-functional teams, integrated tools, mentored peers, and optimized UX.

Product Owner Experience:Sprint Planning & Prioritization: Managed engineering sprints and product backlog, ensuring stories were ready with clear acceptance criteria.Collaboration with Engineering: Worked with Engineering to drive software decisions, ensuring quality and timely delivery.Cross-Functional Leadership: Coordinated with teams (CS, Engineering, Coaching) to release features and communicate updates.Customer Advocacy: Defined customer needs from feedback, advocating for them in feature development.Review & Feedback: Reviewed completed work, adjusted scope, and ensured alignment with product goals.Research & Insights: Conducted internal research on user feedback to inform product decisions.Key Achievements:Product Marketing Enhancement: Boosted survey engagement by 70% and improved feature adoption by 20% using HubSpot.Coach Matching Feature: Designed a coach schedule matching feature, increasing session bookings and improving onboarding.Group Coaching Dashboard: Led the design, testing, and launch of a group coaching dashboard within one quarter.Roadmap Execution: Achieved 98% completion of product roadmaps, aligning teams and delivering key features.Feature Optimization: Tracked and redesigned underused features to improve engagement and usability.Design & UX Experience:UX Design Execution: Delivered user-centered designs from research to high-fidelity prototypes, meeting customer needs.Customer Data Analysis: Used metrics to identify improvement opportunities, enhancing the product experience.Research-Driven Development: Defined goals from feedback, aligning design with business outcomes.Emerging UX Methods: Continuously improved UX analytics to implement modern techniques.Leadership & Mentorship:Collaborative Product Strategy: Worked with teams to ensure product strategies aligned with business goals.Mentorship: Fostered collaboration, mentored peers, and drove accountability for high-quality delivery.

Developing a deeper understanding of design principles.Practicing research methods for contextual inquiry, user interviews, synthesizing research, and creating personas.Enhancing organization skills to create information architecture - user flows, site maps, card sorting, sketching, and wireframing.Collaborating with the teams for design studios, affinity maps, usability tests, and prototyping.Presenting design solutions and developing case studies through various project work, both as sole and collaborating designer.

Manage the day-to-day execution and planning processes of our global marketing campaigns and product launch marketing efforts.Develop and present project plans that outline the creative approach, stakeholder definition, timeline, key milestones, resources, and budget.Anticipate workload and resources needed for a successful project, create and maintain work back schedules and calendars, and hold status update meetings.Identify and remove blockers that prevent the team from accomplishing goals.Work cross-functionally to develop and manage project and design briefs and provide feedback on deliverables to ensure they meet the objective and rigor of artistic integrity.Help maintain consistent brand voice, expression, and visual styles in all deliverables.Manage documentation, project tracking, and tools to improve operational processes.Generate and socialize process documentation.Act as a team representative on cross-functional meetings and collaborate across partners.Manage vendor relationships, contracts, and payments.Look for and act on opportunities to develop brand/company loyalty, drive revenue growth, and increase engagement.

• Manage project budget to ensure the company received the best possible pricing on materials and labor: resulted in reduced cost of production by 25% within the first three months of hiring.• Facilitated the execution of five long terms projects on an annual basis.• Analyze monthly financial data and risk projections.• Supervise and delegate the work of employees in supporting roles, including assigning workload and reporting on employee performance.• Works collaboratively with Director of Production to monitor health and safety standard in the workplace.• Led the transition to paperless documentation and project management practice using Asana.• Spearheaded the restructuring of the shop to better meet the organization’s financial needs.• Managed redevelopment of internal notes tracking system for 6+ employees to reduce excess production time.• Provided leadership for the collection of information to pass on to other departments.• Organize and conduct weekly meetings with internal and external build teams.• Responsible for the collection and distribution of materials to key contributors/vendors.

Worked on multiple productions during my time as a freelance Costume Project Manager. Most notable credits being On Your Feet Broadway LLC and Tootsie: The Musical Broadway LLC.

Trained to be hands on from beginning design development through construction. Start with an initial design, then moving on to sourcing various materials needed -- fabric, trim and notions. Communicated with drapers, first-hands, cutters and stitchers to help produce mock-up garment. Once the fit is finalized then I made sure the style was maintained throughout the construction process. This included keeping detailed measurements in the library, checking in on the cut/sew process when instructed and learning about quality control. All of this is only accomplished by staying in daily communication with the designer and costume shop.

Weekly e-mail newslettersExtracting phone numbers and emails for daily parking and show remindersExtracting addresses for mass mailingsCreating graphics for digital billboardsAssisting in editing marketing materialsArchived all adds in local news papers to be given to development for grant approvalsParticipated in managing the re-subscription campaign for the 2013-14 seasonResearched social media and advertising success in the market and reported data to Public Relations Associate