Caitlin Dorsey Email & Phone Number

Scottsdale, AZ

Phoenix, Arizona Area

• Discovered strategic content opportunities through content audits and competitor analyses
• Created and edited copy for a national company’s website to maximize the value and impact of the client's content, messaging, and online communication.
• Collaborated with a cross-functional team to improve user experience by assisting in the organization of site structures, information architecture and content management systems
• Optimized content for search engines and assisted in taxonomy and tagging practices.
• Ensured the UX and Content Strategy team meets its client's goals by providing additional support and meeting project management deadlines.

Phoenix, Arizona Area

• Wrote biweekly articles to promote the culture and events in downtown Phoenix, reaching 25,000 readers
• Interviewed stakeholders and researched downtown activities to create previews and promotion of upcoming events.
• Engaged future and current residents of downtown through unique storytelling to communicate the city's spirit and events.

Phoenix, Arizona Area

• Wrote original copy for a downtown Phoenix shopping/entertainment center
• Designed graphics, layout, and content for CityScape's website, social media, and weekly e-mail newsletters, reaching over 25,000 total followers and 10,000 subscribers
• Assisted internal communication efforts by creating templates for marketing plans and recaps
• Organized events for audiences of 200 – 8,000 by collaborating with organizations, filing permits, communicating with vendors, providing on-site support, and designing sponsorship packages
• Promoted CityScape and its retail, restaurants, and other tenants through social media, resulting in increases of engagement on all platforms and three times as many followers on Instagram
• Analyzed trends in retail, leasing, and development sectors through weekly market reports

Tempe, AZ

• Managed a residential community of 50 students by creating a positive environment for first-year students at the W. P. Carey School of Business, resulting in retention of on-campus students
• Designed programs to support and motivate residents and create a community among residents
• Developed crisis management and leadership skills by enforcing policy and responding to issues effectively in order to create a safe, comfortable environment

Tempe, AZ

• Planned, marketed, and executed events to impact the first-year experience in the W. P. Carey Business Community
• Managed a budget of $1500 and coordinated 2 programs a month focusing on academic success, college connection, and professional development for about 30 residents

Tempe, AZ

• Assisted in organizing college visits and provided information for prospective students
• Marketed Arizona State University through campus tours to promote future enrollment

Bachelor Of Science - Bs, Marketing, 4.0

Activities and Societies: Devils' Advocates, Honors Marketing Advisory Board, Business Ambassadors, Entertainment Business Association.

International Business

Explored international business concepts while examining strategies of Prague’s leading corporations as part of the International Business.