Caitlin Fox Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia, United States

Seattle, Washington, United States

♦ Managed the strategy and execution of partner marketing campaigns for the best streaming apps in the entertainment industry both on-Fire TV devices and off-device in Amazon marketing channels♦ Worked cross-functionally with relevant internal and external stakeholders to recommend and implement initiatives beneficial to both streaming app partners and Fire TV ♦ Recommended, designed, and managed workflows to help increase team efficiency, optimize partner communication, and reduce SLAs♦ Automated the partner marketing approvals program resulting in increased team capacity, response time improvement, and approval rate improvement ♦ Created an asset library to track partner tentpole priorities for Amazon to leverage in marketing and product placements resulting in quicker time to market and more strategic inclusions ♦ Tracked all partner marketing activities, identifying and advising on optimization opportunities ♦ Obtained Smartsheet certification and served as SME for Fire TV Marketing Team

Richmond, Virginia Area

♦ Managed the digital marketing strategy and team supporting vacu.org, composed of internal digital marketing strategist and external hosting and development vendors♦ Led website performance and optimization by influencing cross-channel recommendations and omnichannel campaigns♦ Collaborated on cross functional efforts to improve efficiency and scalability at the credit union♦ Oversaw the marketing department’s project management platform and leads ongoing optimizations ♦ Managed and maintains all established paid digital channels, including SEM, display, and social media, as well as expansion recommendations to grow additional channels, like Gmail and discovery♦ Collaborated with all marketing channel strategists to map, define, and produce optimal member experiences with consideration to product area objectives and creative team bandwidth ♦ Managed budgets and resource plans for website and paid digital channels♦ Led the creation and distribution to internal stakeholders of VACU’s Digital Design Standards, and manages on-going enhancements

Richmond, Virginia Area

♦ Led website ecosystem redesign and implementation, including identifying the need, outlining necessary roles and resources, consulting with and influencing senior management, and evaluating and selecting vendor partner♦ Led website replatform ideation, strategy and implementation from DNN to Drupal ♦ Managed website redesign and launch resulting in improved performance♦ Developed and managed website roadmap, aligning improvements to support vision, goals and opportunities♦ Established ADA and website performance standards and ongoing maintenance practices ♦ Partnered with Digital Director to manage paid digital channels, including PPC, display and social media ♦ Partnered with Digital Director on recruiting, evaluating, hiring and onboarding processes for key♦ Digital Marketing Team members, including the creation of training materials and activities ♦ Led campaign reporting and analysis during the recruiting, interviewing and onboarding process for a new Senior Marketing Analyst♦ Collaborated with Email Strategist to lead the evaluation, selection, and recommendation of a marketing automation platform♦ Led department process improvement efforts in collaboration with Creative Team lead, including individual employee interviews, feedback summarization, and presentation to senior leadership

Richmond, Virginia Area

♦ Led day-to-day website operations and development of website roadmap ♦ Created training materials and facilitated new-hire development for growing website team♦ Consulted on Enterprise CRM selection and implementation project as the main Marketing department resource and expert ♦ Partnered directly with senior leadership to evaluate and establish value per leads for all product areas and conversion channels♦ Worked with Marketing Analytics team to establish a goals framework to be used to help manage and drive leads in all marketing channels

Richmond, Virginia Area

♦ Managed, maintained and grew company email program, including all promotional and transactional emails♦ Served as email subject matter expert for marketing and external product teams ♦ Analyzed current and past email marketing data to help determine overall email marketing strategy♦ Coordinated and conducted regular email testing ♦ Researched, designed and implemented new email templates ♦ Managed and executed the addition of 15+ new triggered email campaigns ♦ Implemented email spam and preview tool ♦ Managed vendor relationship with email provider ♦ Consulted on and employed a new email program for Virginia Credit Union’s realty group using MailChimp♦ Assisted with the development and writing of marketing materials, such as plans, recommendations and presentations♦ Supported day-to-day website operations using DNN CMS ♦ Recommended and constructed libraries and workflows to help optimize marketing team efficiency and communication

Alexandria, Virginia

♦ Managed and maintained, individually, a 25+ client load with minimal attrition ♦ Developed, designed, targeted and implemented digital marketing campaigns ♦ Produced and executed individualized marketing plans to satisfy specific client needs, while considering and advising on industry best practices ♦ Prepared monthly analytics reports highlighting clients’ returns on investment ♦ Created training materials and facilitated new-hire development ♦ Composed standardized client-facing document, used by Email & Social Media Marketing Team and sales department, explaining scope of services ♦ Acquired new accounts and referrals as the result of client satisfaction while in a non-sales role ♦ Awarded February 2014 Employee of the Month by team members and management

Bachelor Of Science (B.S.), Marketing/Marketing Management, General

Bachelor Of Science (B.S.), Business Administration And Management, General

Concentrated in Entrepreneurial, Innovation, and Technology Management

Marketing/Marketing Management, General

Study Abroad experience in Lugano, Switzerland for the spring semester 2012