Caitlin Risk Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Led a targeted program of B2B destination marketing, stakeholder management, and trade engagement activities.
• Spearheaded trade strategy and activity to deliver integrated brand campaigns in B2B paid media, ensuring consistent messaging with Consumer and Earned channels. Secured over 4 million paid B2B impressions in FY22.
• Established an educational communication strategy across owned digital and social channels to strengthen destination awareness and selling capability. Delivered strong 187% YoY growth of Australian trade eDM database.
• Pioneered an innovative monthly webinar series that increased average number of participants by 184% YoY whilst international borders were closed.
• Developed bespoke campaign/brand toolkits for trade and launched free digital marketing tools to empower travel sellers.
• Led the development, management, and execution of virtual and in-person trade events.

Sydney, Australia

• Sales Executive in charge of all leads in Australia, New Zealand, and the Pacific. Key Responsibilities:
• Manage designated pipeline and make outbound calls
• Negotiate terms, including rates and margins
• Position distribution platform and value proposition
• Engage with prospective customers appropriately to their needs
• Modify customer engagement to overcome objections and identify solutions to roadblocks

Sydney, Australia

• Account Manager of Myanmar, Laos, Cambodia and Northern Thailand, with a small hand in helping look after greater SE Asia and New Zealand. Key Responsibilities:
• Build strong relationships with tour, activity and attraction suppliers
• Proactively reach out to suppliers and provide recommendations to improve product quality
• Negotiate commercial terms, including net rates and margins
• Monitor competitive pricing, and secure special offers to drive booking conversion
• Retain supply, secure inventory, and develop new products to meet consumer demand

Sydney, Australia

• Account Manager for all accounts in Myanmar and Northern Thailand, while maintaining all the responsibilities of the Account Coordinator role. Key Responsibilities:
• Look at my region with a strategic eye; identify areas of gaps and growth
• Identify new destinations and products to add to the growing portfolio
• Negotiate terms with new accounts (margins, booking terms, etc)
• Initiate discussions surrounding product and account development
• Maintain business relationships and support clients where needed daily

Sydney, Australia

• Assisting the Account Management team in charge Southeast Asia, New Zealand, and the Pacific Islands.Key Responsibilities:
• Maintain business relationships and support clients where needed daily
• Load and maintain special/discount promotions
• Analyse performance data and industry trends and use that information to optimise supply
• Increase supply by identifying product gaps and opportunities
• Maintain destination knowledge

Sydney, Australia

• Intern with a range of tasks, but a primary focus on Social Media. Key Responsibilities:
• Manage and grow the KarryOn Pinterest account
• Manage, update, and maintain the KarryOn Event Calendar (research industry and global events relevant to Tourism)
• Attend local industry events as part of the Media
• Write and publish articles (can be seen below)
• Assist in updating KarryOn article pages (such as image and category updates)

Advanced Diploma, Tourism And Travel Services Management

Activities and Societies: 'Going Global' Study Famil to South Korea, Sydney Opera House Vivid volunteer, Northern Territory Muster event.

Diploma, Tourism And Travel Services Management

Activities and Societies: United Nations World Tourism Day 2014 Coursework: Lead and manage people (Distinction), Manage quality customer.

Certificate 3, Tourism And Travel Services Management

Coursework: Package tourism products, Sell tourism products and services, Provide advice on international destinations, Provide advice on.

Hsc

Activities and Societies: Backstage Entertainment Tech Team, Choir Singer, South Korea Student Home Exchange Program