Caitlin Risk Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Led a targeted program of B2B destination marketing, stakeholder management, and trade engagement activities.• Spearheaded trade strategy and activity to deliver integrated brand campaigns in B2B paid media, ensuring consistent messaging with Consumer and Earned channels. Secured over 4 million paid B2B impressions in FY22.• Established an educational communication strategy across owned digital and social channels to strengthen destination awareness and selling capability. Delivered strong 187% YoY growth of Australian trade eDM database.• Pioneered an innovative monthly webinar series that increased average number of participants by 184% YoY whilst international borders were closed.• Developed bespoke campaign/brand toolkits for trade and launched free digital marketing tools to empower travel sellers.• Led the development, management, and execution of virtual and in-person trade events.• Managed and strengthened relationships with a range of internal and external stakeholders. Coordinated opportunities for New Zealand industry and collaborated closely with key trade distribution partners.• Supported the Trade Manager in business development and account management activities, including partner training, product development, joint venture campaign coordination, contracting, budgeting, and invoicing, and reporting.

Sydney, Australia

Sales Executive in charge of all leads in Australia, New Zealand, and the Pacific. Key Responsibilities:• Manage designated pipeline and make outbound calls• Negotiate terms, including rates and margins• Position distribution platform and value proposition• Engage with prospective customers appropriately to their needs• Modify customer engagement to overcome objections and identify solutions to roadblocks• Effectively and professionally represent TripAdvisor brand and platforms• Achieve and exceed monthly and quarterly sales targets• Collaborate with global internal teams to ensure smooth and efficient sales cycle• Engage with destination marketing organisations and other trade groups • Travel to and attend trade events, participate in regional speaking engagements, and attend internal team meetings as needed

Sydney, Australia

Account Manager of Myanmar, Laos, Cambodia and Northern Thailand, with a small hand in helping look after greater SE Asia and New Zealand. Key Responsibilities:• Build strong relationships with tour, activity and attraction suppliers• Proactively reach out to suppliers and provide recommendations to improve product quality• Negotiate commercial terms, including net rates and margins• Monitor competitive pricing, and secure special offers to drive booking conversion• Retain supply, secure inventory, and develop new products to meet consumer demand• Identify new opportunities to up-sell existing accounts to improved product terms• Analyse sales performance and leverage supplier relationships to optimise revenue growth• Research destinations, identify new suppliers, drive outreach, and convert target suppliers• Serve as main point of contact for current suppliers to help resolve issues and answer questions• Collaborate with internal stakeholders; participate in special projects and initiatives• Proactively suggest improvements to current systems and processes to contribute independently to continuous process improvement• Attend trade events, participate in regional speaking engagements as needed, and collaborate with destination marketing organisations and visitor bureaus

Sydney, Australia

Account Manager for all accounts in Myanmar and Northern Thailand, while maintaining all the responsibilities of the Account Coordinator role. Key Responsibilities:• Look at my region with a strategic eye; identify areas of gaps and growth• Identify new destinations and products to add to the growing portfolio • Negotiate terms with new accounts (margins, booking terms, etc)• Initiate discussions surrounding product and account development• Maintain business relationships and support clients where needed daily• Load and maintain special/discount promotions• Analyse performance data and industry trends and use that information to optimise supply• Increase supply by identifying product gaps and opportunities• Maintain destination knowledge• Review and approve products, rewrite and edit where needed to ensure optimisation and uphold company style• Maintain and update product rates and content• Resolve customer service and finance inquiries by collaborating with global internal teams• Host training webinars• Connect supplier reservation systems to the API• Represent the company at regional and international trade events

Sydney, Australia

Assisting the Account Management team in charge Southeast Asia, New Zealand, and the Pacific Islands.Key Responsibilities:• Maintain business relationships and support clients where needed daily• Load and maintain special/discount promotions• Analyse performance data and industry trends and use that information to optimise supply• Increase supply by identifying product gaps and opportunities• Maintain destination knowledge• Review and approve products, rewrite and edit where needed to ensure optimisation and uphold company style• Maintain and update product rates and content• Resolve customer service and finance inquiries by collaborating with global internal teams• Host training webinars• Connect supplier reservation systems to the API• Represent the company at regional and international trade events

Sydney, Australia

Intern with a range of tasks, but a primary focus on Social Media. Key Responsibilities: • Manage and grow the KarryOn Pinterest account• Manage, update, and maintain the KarryOn Event Calendar (research industry and global events relevant to Tourism) • Attend local industry events as part of the Media• Write and publish articles (can be seen below) • Assist in updating KarryOn article pages (such as image and category updates)• Use programs such as WordPress, Percolate, and Base CRM to help in daily tasks

Advanced Diploma, Tourism And Travel Services Management

Activities and Societies: 'Going Global' Study Famil to South Korea, Sydney Opera House Vivid volunteer, Northern Territory Muster event.

Diploma, Tourism And Travel Services Management

Activities and Societies: United Nations World Tourism Day 2014 Coursework: Lead and manage people (Distinction), Manage quality customer.

Certificate 3, Tourism And Travel Services Management

Coursework: Package tourism products, Sell tourism products and services, Provide advice on international destinations, Provide advice.

Hsc

Activities and Societies: Backstage Entertainment Tech Team, Choir Singer, South Korea Student Home Exchange Program