Caitlin Jones Email and Phone Number

• Create a Figma style guide for the student website experience, including component sets and UX copywriting standards• Design Lead for the GED & Me mobile app, providing iOS mock ups and designs for the user experience• Lead design of GED Ready Direct enhancement (estimated to save company at least $500K annually), expanding pilot to generate and integrate feedback into each design delivery which unlocks new market opportunity, estimated to generate $200K in revenue the first year• Direct and manage GEDWorks website expansion, including content curation and organization, to improve user experience and provide client-facing resources for ease of acquisition• Create digital illustrations for marketing promotions, product pages, and other product interactions • Analyze and integrate current design and UX best-practices from relevant companies to subsidize research findings at our company and provide the best user experience (e.g. Center Centre/Jared Spool, Nielsen Norman Group, Baymard Institute, etc.)• Manage UX Research efforts and initiatives to meet business deadlines, increase revenue, and improve testing rates of students• Create prototypes, research plan, and recruit participants for research sessions• Utilize natural curiosity to learn new skills and software to provide designs and prototypes to deliver successful projects (e.g. Figma, Sketch, Axure RP, Adobe XD)Fun fact: started a professional development book club with my team

• Spearheaded design and implementation of GED Ready Direct, a new product that generated over $155K in revenue from pilot users alone• Designed and executed GEDWorks website expansion to facilitate the acquisition of new clients, including Amazon and United Health Group• Optimized process with PM reducing rework and forging a relationship spurring new potential business and synergy with larger Pearson projects, solidifying my role as an essential member in Pearson’s design process• Created design solutions to enable the development team to provide an exceptional digital education experience for the end user• Provided rigorous technical requirements & design mock ups to Developers, in addition to accurate and complete Acceptance Criteria for QA, enabling both teams to meet the needs of the customer• Developed and led research efforts to deliver user-centered design, including incorporating data-driven designs from iterative A/B tests

• Promoted to Business Analyst role due to aptitude for problem solving and understanding of agile software development life cycle• Oversaw and executed GED Flash implementation, resulting in over $1.6M in revenue since launch, and cultivated a passion for UX design while participating in user interviews and incorporating customer feedback to deliver higher quality UI designs• Managed project and business requirements for GED expansion into international market generating approximately $1M in revenue; identified need for focus on user-centered design due to unique needs of new customer base (e.g. optimized copy and directions for non-native English speakers)• Provided User Stories and system flows to drive Developer and QA output and determine prioritization and capacity for each sprint

• Optimized account management documentation processes to ensure client relationship growth• Created and maintained team knowledge/wiki content for procedures and new features• Resolved third-tier user issues in a timely manner

• POS specialist• Organized and maintained merchandise and back-stock

• Achieved most valuable support team member on three separate occasions (Apr 2012, Feb and Mar 2013)• Perform multiple tasks including cash register operation, customer acquisition, and service conflict resolution• Visual merchandising expert as well as customer outreach specialist

• Managed 35 volunteers that lead seven 9-day spring break trips for over 250 college students during Spring Break• Facilitated small group sessions for 120 bus leaders on topics such as leadership, planning, and security protocols• Lead of a team of three that planned housing, meals, and a service project for 300 students in Denver, CO

• Lead a small team of students that planned a 9-day spring break service trip for over 40 college students• Managed five volunteer experiences in five different states for college participants• Oversaw a budget of $20,000 including management and training of four core members on basic financial skills• Organized housing and coordinated meal donations for over 40 participants in each of five overnight locations

• Call Center Agent• Completed customer orders for multiple event supply chains in a timely manner