I oversee budget allocation and end-to-end delivery of global and regional campaigns across sectors like insurance, infrastructure, energy, transport, trade, and commodities. I focus on continuous improvement by optimising processes and technologies, leading initiatives like the launch of ‘Slido’ and LinkedIn polling platforms to gather client insights. I develop and distribute compelling content across digital and traditional channels, collaborate with BD/CD teams to align brand messaging, and use data-driven strategies to enhance campaign effectiveness. My work has driven significant ROI, including a 100% increase in flagship report downloads, and I manage vendor relationships to deliver cost-effective, integrated campaigns.

Member of exclusive Channel 4 research panel, Your4.Working in conjunction with Channel 4, Your4 is a community for those wanting to represent UK youth and help shape the future of television.

The OpinionPanel Community is a paid online research panel for 13-30 year olds.

Joint responsibility to strategise and manage the PAYG Acquisition P&L. Working cross functionally, and alongside the Commercial Base Managers to deliver the company budget EBIT, revenue and volume.Work with Marcoms, Channel Marketing and Legal teams to deliver effective media plans and high quality creative assets as part of GTM plans.Manage several external partners and third-party handset vendors, and play an active role in the sim fulfilment and distribution planning for O2 Mobile.Strategise the PAYG handset product portfolio.Business owner for ensuring O2 PAYG's adherence to EECC Regulations - an EU Directive that sets the regulatory framework for communications services.

Tutor pupils worldwide who want to build their English language skills during 1-on-1 lessons. Assist students of all ages and at various levels with general conversation, structured English lessons and exam preparation.

Jointly responsible for the strategising, planning & execution of the VMO2 customer marketing programme across VMO2’s Large Enterprise & Public Sector segment, with a focus on customer innovation and advocacy.

Conducted and analysed market, competitor and consumer research. These insights helped to inform and drive pricing strategy decisions for VMO2 business’ product portfolio. Responsible for benchmarking, rationalising and recommending VMO2 Business price-points with the end-goal to optimise new business win rates, enhance customer acquisition and safeguard retention.

Member of the Virgin Media O2 Business Graduate scheme.Learning what it takes to deliver first-class connectivity to the UK, from tech start-ups to vast public sector organisations.- 'Better Future' Member: Editorial content creator, writing articles for 'Building a Better Future' monthly newsletter as part of Liberty Global's CSR agenda.- Women in Business Executive Member: Women In Business' vision is to empower, raise awareness and enhance understanding of the experiences of women in business. Currently driving school outreach work to further raise awareness of the possibilities open to women in STEM industries.- Gender Equality Network Executive Member: Our vision is to build an inclusive environment at Virgin Media O2 that celebrates difference in all forms and represents our customers, people and society.- Ultraviolet Network Member: Network of people passionate for becoming a better ally, driving disability agenda forwards, sharing ideas and identifying ways to dismantle barriers facing those with disabilities.- Empower Network Ally Member: Network to drive ethnicity & culture as part of VMO2's DEI policy.- Belonging Network Ally Member: Creating open dialogue and raising awareness to drive belonging and inclusivity.- Prouder Network Ally Member: Support our LGBTQ+ people, empower allies and build meaningful connections with external LGBTQ+ organisations.

Business Manager working within the Virgin Media Business Direct Join Customer Solutions & Delivery team.Played a key role in supporting the trading rhythm of the business and enhancing our ability to drive excellence for customers via. providing clarity of what is needed, how & when to meet their business requirements.Managed senior stakeholders and helped drive projects to completion. Assisted in ideating and delivering internal improvement processes, driving internal ways of working and communication strategies.

First Class Honours with Distinction in Diploma in Professional Practice International (DPPI)

Held a Global Engagement Student Ambassador 2019/20 role in Ulster University’s Go Global department.

Two day personal development course exploring Leadership,Followership, Communication, Positive Personal Impact, Planning and Effective TimeManagement.

Undertook an international placement year from July 2018 at a Boston-based media agency. Having experience as a media planner and buyer ignited a passion for working in a customer-centric role and developed personal and professional skills beneficial to future studies and professional career.Being part of the media planning team involved the planning and managing of marketing campaigns across Norbella's diverse client portfolio, extending through the arts, retail, technology, healthcare, fitness and lifestyle categories.I was exposed to various research tools to aid the analysis of clients' competitive markets. Business environments were examined and marketing campaigns created to support client goals from campaign beginning to ending.This client-facing role gave responsibility of overseeing the communication and creative trafficking between clients, creative agencies and media partners. Campaign management extended post-campaign, with campaigns evaluated against KPIs and reports created.Key Skills Developed:- Market research- Campaign planning- Account management- Client Management- Project management- Accounting- AdministrationSoftware Experience: - GFK MRI - Nielsen AdIntel - Scarborough - CubeYou - Crimson Hexagon - SpyFu - Microsoft Excel - Microsoft Powerpoint - Asana - Moat - Basecamp - SharePoint

Duties included working as a team delivering excellent customer service in a fast-paced coffee shop environment, operating a Point of Sale system, handling cash, organising orders, serving food and drink, cleaning tables, washing dishes.

Duties include delivering excellent customer service, serving food/drink, buying supplies, monitoring food/appliance temperatures, washing dishes, cleaning tables, assisting a food-bank.

Duties included delivering personal clientele experiences in an upmarket retail environment, communicating product knowledge to customers, working towards weekly targets, operating a Point of Sale system, handling cash, monitoring deliveries, replenishing stock, organising window displays.

Enhanced my cultural awareness.Stayed with a host-family for a week - experienced local culture and attended events.Took part in the 'Vienna and Around' international youth camp, involving 30 people from 21 different countries. Participated in team-building, social and cultural awareness activities.

Took part in EY Belfast's Discover EY undergraduate programme.

Co-ordinated with 2 Graphic Design students, and another CAM student to develop a campaign for PIPS (Public Initiative for Suicide and Self-Harm) Charity.Together we designed SurveyMonkey questionnaires, using analytics to identify trends regarding mental health. These formed the basis of our graphic executions and overall concept.Our final campaign was presented to the PANI/Ulster University judging panel.Meetings were held at RLA Belfast, and we were mentored by the Account Director and Creative Director.

Duties involved selling Farm Week newspapers at the Balmoral Show and raising brand awareness through distribution of branded merchandise and promotions.

Shadowed teachers, helped conduct lessons, interacted with pupils, administered homework.

Shadowed employees in the PR/marketing department, shadowed journalists, liaised with different departments, spoke with various journalism/media employees.

Interacted with MLAs, helped with office administration, viewed press releases. Interesting insight into public relations industry.

Shadowed journalists, dealt with press releases, produced articles, helped to conduct interviews.