Digital Cx Transformation Lead
Current- Initiated and led a rebrand rollout from conception to execution, which directly led to improved brand visibility, industry leadership, and brand growth- Led new website redesign and launch, including integrating and updating HubSpot backend data, workflows, and set up of MarketingHub and SalesHub- Assess current copy, identify areas of improvement, and establish best practices for UX writing and content style- Develop and implement a digital CX transformation strategy Conduct user research and competitor analysis to gain insights and improve performance- Collaborate with cross-functional teams to identify customer pain points and design digital solutions that enhance the customer experience- Utilize SEO tools to asses for best UX practices and improve site performance, user experience, and Google rank and reach- Develop and implement a measurement framework to track the success of digital CX transformation initiatives- Strategize content and campaigns across branded platforms and marketing materials to increase brand visibility and lead engagement- Copywrite website copy and microcopy for optimal user experience- Creating and researching user experience and mapping out all persona journeys
