Caitlin Scott

Caitlin Scott Email and Phone Number

UX Researcher at Target @ Target
Caitlin Scott's Location
Greater Minneapolis-St. Paul Area, United States, United States
Caitlin Scott's Contact Details

Caitlin Scott personal email

Caitlin Scott phone numbers

About Caitlin Scott

Hi! I’m a UX researcher at Target. I love making products + experiences better through conversation, data, and user advocacy. I believe in the power of understanding people to drive great design. Let's connect! caitlincscott@gmail.com

Caitlin Scott's Current Company Details
Target

Target

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UX Researcher at Target
Caitlin Scott Work Experience Details
  • Target
    Ux Researcher
    Target Dec 2023 - Present
    Minneapolis, Mn, Us
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  • Freelance
    Freelance Brand Marketing Consultant
    Freelance Jul 2020 - Present
    I take on a range of digital marketing and editorial projects, from campaign planning to social media marketing. Prior clients include Cosmopolitan, Seventeen, House Beautiful and Estée Lauder.
  • Bath & Body Works
    Marketing Strategy Manager
    Bath & Body Works Jul 2019 - Jul 2020
    Columbus, Ohio, Us
    I managed a variety of marketing campaigns that launched new products, increased customer loyalty and brand engagement, and delivered a positive ROI while managing two direct reports. In this role, I oversaw a major shift in social media strategy, resulting in over 150% increase in average engagement rate on Instagram YoY. I also managed Bath & Body Works’ public relations strategy. My team’s campaign efforts for the fall preview collection resulted in double the number of placements compared to the previous season—and a record number for the brand.
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  • Love Stories Tv
    Audience Development Lead
    Love Stories Tv Sep 2017 - Jun 2019
    New York, Ny, Us
    As the first editorial lead hired to the company, I developed the brand voice and digital community from the ground up, owning the editorial strategy across lovestoriestv.com, brand-owned social media, email, and a consumer-facing Slack channel, driving over 500k page views in 2018. The updated social video strategy I developed and implemented increased Instagram following by 145%, a weekly growth rate 8.5X above the wedding industry average. In addition to overseeing audience development, I managed B2B paid marketing campaigns, optimizing for customer awareness, engagement, and product interest.
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  • Cosmopolitan
    Social Media Manager
    Cosmopolitan Sep 2016 - Sep 2017
    Us
    As Cosmo's social media manager, I developed the social strategy for an audience of over 25M across 8 platforms and launched the brand on emerging social networks. Optimizing content for engagement and click-through rate, I executed a strategy that increased referrals to over 37M unique monthly visitors. In addition to leading social strategy, I routinely covered events live on social, developed and managed sponsored social content for B2B campaigns, wrote for the website, interviewed celebs on camera, produced a variety of creative shoots for social, managed live events, and planned reader nights for staff to engage with the brand’s loyal fans.
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  • Cosmopolitan
    Associate Social Media Editor
    Cosmopolitan Feb 2016 - Sep 2016
    Us
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  • Cosmopolitan
    Assistant Social Media Editor
    Cosmopolitan Mar 2015 - Feb 2016
    Us
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  • Cosmopolitan
    Production Assistant
    Cosmopolitan Sep 2014 - Mar 2015
    Us
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  • Cosmopolitan
    Weekend Social Media Editor
    Cosmopolitan Jul 2014 - Mar 2015
    Us
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  • Cosmopolitan
    Freelance Social Media Editor
    Cosmopolitan Feb 2014 - Sep 2014
    Us
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  • Cosmopolitan
    Web Intern
    Cosmopolitan May 2013 - Jan 2014
    Us
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  • Meredith Corporation
    Digital Assistant, Parents Magazine
    Meredith Corporation Jul 2014 - Sep 2014
    Des Moines, Ia, Us
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  • Meredith Corporation
    Freelance Digital Writer, Better Homes And Gardens
    Meredith Corporation Jan 2014 - Jun 2014
    Des Moines, Ia, Us
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  • Student Life Marketing + Design
    Content Development Intern
    Student Life Marketing + Design Nov 2012 - Feb 2014
    Iowa City, Iowa, Us
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  • Media Relations Agency
    Communications & Writing Intern
    Media Relations Agency Dec 2012 - Jan 2013
    Burnsville, Minnesota, Us
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  • Iowa Journalist
    Reporter
    Iowa Journalist Jan 2012 - Sep 2012
    Iowa City, Iowa, Us
    View

Caitlin Scott Skills

Writing Git Insurance Reporting And Analysis Community Ap Stylebook Audience Development Partnership Marketing Digital Marketing Wedding Videos Beauty Industry Ap Style Content Development Management Text Editing Public Relations Calls Twitter Copy Editing Indesign Early Stage Brand Development Web Content Photoshop Brand Awareness Live Blogging Voice Adobe Photoshop Engineering Seo Strategy Web Content Writing Branding Editing Digital Production Audience Love Tumblr Online Journalism News Analytical Skills Articles Shares Influencer Marketing Partnerships Analysis Campaigns Pinterest Instagram Social Media Brand Marketing Digital Photography Event Planning Elections Communication Creative Writing Editorial Html Audio Editing Marketing Paid Content Final Cut Pro News Writing House Engagement Iowa Media Multimedia Manage Multiple Distribution Magazines Start Ups New York Watches Guidelines Business Insights Cosmopolitan Referrals Facebook Wordpress Javascript Journalism Platforms Social Media Marketing Marquee Css 10x Television Marketing Strategy French Keynote Paid Media Storytelling

Caitlin Scott Education Details

  • University Of Minnesota
    University Of Minnesota
    Design—Retail & Consumer Science Track
  • University Of Iowa
    University Of Iowa
    Journalism & Mass Communication; French Minor
  • Rhode Island School Of Design Continuing Education
    Rhode Island School Of Design Continuing Education
    Apparel And Textiles

Frequently Asked Questions about Caitlin Scott

What company does Caitlin Scott work for?

Caitlin Scott works for Target

What is Caitlin Scott's role at the current company?

Caitlin Scott's current role is UX Researcher at Target.

What is Caitlin Scott's email address?

Caitlin Scott's email address is cs****@****rst.com

What is Caitlin Scott's direct phone number?

Caitlin Scott's direct phone number is +195283*****

What schools did Caitlin Scott attend?

Caitlin Scott attended University Of Minnesota, University Of Iowa, Rhode Island School Of Design Continuing Education.

What are some of Caitlin Scott's interests?

Caitlin Scott has interest in Traveling, Window Shopping, Reading, Hiking, Magazines, Concerts.

What skills is Caitlin Scott known for?

Caitlin Scott has skills like Writing, Git, Insurance, Reporting And Analysis, Community, Ap Stylebook, Audience Development, Partnership Marketing, Digital Marketing, Wedding Videos, Beauty Industry, Ap Style.

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