Caitlin Smith Email & Phone Number

Remote

I run my own social media channels (Instagram and TikTok) where I share fashion related content. I specifically share around sustainable fashion, with a focus on shopping second-hand and re-wearing your clothes. I completely run and manage my accounts on my own and have been consistently growing my pages and community over the years. I am confident in video and photo editing and have seen my skills grow organically as my page has evolved. I have created UGC content for large retail brands and work with companies like ASOS, Gola, Coggles, Colorful Standard, Oliver Bonas etc.

London, England, United Kingdom

In charge of all digital content for a secure communications start-up. I curated and managed campaigns in HubSpot, from creating workflows to designing landing pages and writing lead nurture emails. Gained experience copywriting social media, blogs, website content and script-writing. My role involved managing event coordination with internal and external stakeholders for multiple events and also coordinating with an external production company to produce video content for multiple channels. I managed and grew the company social media channels by 25% over 1.5 years. This was done through organising and running initiatives like the webinar project, which successfully generated leads for the sales team. I helped coordinate marketing around an Open Letter to the British Government, covered by BBC News and additionally worked with the HR team on an employer branding project which aimed to change the image of company to potential hires. This included creating a LinkedIn careers page, filming content at the company offsite and redesigning careers pages on the website. This project allowed me to improve my experience in Figma, which led me to create content for social media, and blogs.

Cardiff, Wales, United Kingdom

I managed a set of 70 retention and acquisition accounts, working closely with a set of customers to maintain great relationships and ensure they received the best experience. I was expected to split my time between protecting current business and cold calling to find new business so am a confident communicating with a range of people. I worked within a very high pressured environment with the expectation of regularly hitting KPIs and accurately forecasting to the business. I successfully worked alongside an account executive to navigate deals with multiple stakeholders on an account patch with a yearly annum of £10mil+. On top of this we had to keep the communication lines open with customers to ensure they were to date with new trends in the industry, any challenges they might face and to keep a high level of trust. This led me to successfully hit an average of 218% of my target for FY21 despite the difficulties faced during the pandemic and grow my account patch in a declining market by 14.6% over 1.5 years.