Builds and executes multi-channel marketing campaigns. Writes relevant digital content and plans, executes, and tracks initiatives across digital advertising, email, social media, events, and content marketing.Additionally, works on SEO/SEM projects, community outreach initiatives, copywriting, website development, and related tasks as needed. Collaborates with internal teams and external vendors on digital content creation, advertising materials, media planning, and promotions.

Led a team of six directors, overseeing all aspects of Greek life operations for approximately 300 members on campus. Facilitated weekly executive board meetings and weekly meetings with chapter leaders to ensure effective communication and coordination among chapters, while serving as a liaison between students, faculty, and advisors, representing the Panhellenic community in various university committees and events.Managed behind-the-scenes operations, including budget oversight, event planning, and policy implementation. Coordinated formal recruitment processes, including overseeing recruitment team and handling potential infractions. Promoted and encouraged leadership development, academic excellence, and community service within the Greek community through programming and events.

Project Focus: Women of Innovation awards - created webpage on CCAT website and promoted the awards ceremony by sharing the award recipients' stories across several platforms.Additionally, oversaw social media calendars and executed posts across LinkedIn, Facebook, and Instagram to enhance brand visibility and engagement. Updated and maintained the official website, ensuring accurate and current content. Participated in company development meetings and press conferences, representing the organization at events alongside the CCAT team.

Event Production (Year 3)Joined the team in Shanghai, China, to attend Mobile World Congress Shanghai, gaining hands-on experience in organizing and executing a successful trade show.

Social Media Management (Year 2)Created and edited engaging posts for various social media platforms, including LinkedIn, Facebook, and Twitter, promoting upcoming global events for GSMA.Participated in product development and sales meetings to gain insights into industry practices.

App Design and Development (Year 1)Focused on app design, enhancing consumer appeal and advertising strategies.Successfully designed and published an iOS app.