Caitlin Patterson Email & Phone Number

Los Angeles Metropolitan Area

Greater Los Angeles Area

Santa Monica

* Managed and oversaw a team of 9 employees, which included the West Coast region, Australia, Japan, and Latin America.* Oversaw more than $14 million in revenue in GumGum’s fiscal year 2018.* Oversaw incremental revenue from the Account Management team.* Trained new Account Managers on the West Coast and internationally.* Helped launch the GumGum offices in Japan, Australia, and Latin America by hiring and training new hires, ensuring the teams had all necessary support from Headquarters, and helping to adapt domestic processes to fit the international market demand.* Monitored team efficiencies and optimized processes to reduce company costs. This included improving campaign set up procedures, streamlining Account Management’s daily tasks, and overseeing the integration of internal systems.* Spearheaded and presented a customer service training for all Operations teams to ensure every team is providing quality customer service for all clients and across internal teams.

Greater Los Angeles Area

* Built and managed client relationships.* Effectively communicated with advertisers to ensure that their main KPIs were met.* Trained new Account Managers on the West Coast and Australia, as well as be their point of contact for all questions* Oversaw incremental revenue from the Account Management team* Primary point of contact internally to ensure all campaigns were set up properly, and pacing and performing to the clients’ KPIs* Coordinated and maintained efforts for international business, which included Canada, United Kingdom, and Australia

* Built and managed client relationships.* Effectively communicated with advertisers to ensure that their main KPIs were met.* Coordinated and maintained efforts for international business, which included Canada, United Kingdom, and Australia* Primary point of contact internally to ensure all campaigns were set up properly, and pacing and performing to the clients’ KPIs* Trained new Account Managers on the West Coast and Australia, as well as be their point of contact for all questions* Helped launch the GumGum business in Australia

* Oversaw all Direct Response marketing initiatives, which included training and managing DR employees, managing the planning of all new DR campaigns, and writing content for monthly blog posts and whitepapers* Utilized my knowledge of comScore to create targeted media plans that support clients’ marketing objectives* Managed the planning and buying of 10+ client accounts including Chevy Tier 2* Collaboratde with account team to develop communication strategies and plan tactics, client presentations, and integrated media opportunities* Prepared written campaign reports to be presented to the client* Maintained strong client and publisher relationships* Collaborated with Chevy Tier 2 team to generate a more streamlined yearly planning process for the 120+ LMAs

* Assistant to project manager* Assisted in record releases by researching and contacting companies to supply artist merchandise, managing artists’ online record sales, and assisting in the production of all records

* Managed social networking sites by connecting with other people and organizations interested in Sweet Relief* Assisted in raising awareness and money for Sweet Relief Musicians Fund by contacting various members of the music industry and informing them about the Sweet Relief organization* Conducted research in order to gain assistance from venues, celebrities, and other non-profit organizations for future Sweet Relief fundraisers