Caitlin Piper Email & Phone Number

Plano, Tx, Us

Plano, Tx, Us

Plano, Tx, Us

Manage all media relations and support development of external messaging for the national closure and reopening of Cinemark theatres during the COVID-19 global pandemic. Draft all media materials and implement media outreach to raise consumer awareness of updated entertainment offering and enhanced clean and safety protocols in each market of Cinemark's more than 300 U.S. theatres. Evaluate all coverage and adapt strategy tactics as needed to generate ideal stories encouraging theatre visits. Media relations efforts resulted in nearly 10,000 stories across the U.S. and full national segments on TODAY, Entertainment Tonight, CBS This Morning, CNBC and Fox Business. Serve as company spokesperson and manage media inquiries for entire domestic circuit. Coordinate onsite media visits with theatre General Managers and operations leadership team.Support internal communication to company employees to ensure everyone was up-to-date and fully informed while working remotely throughout COVID-19 pandemic.

Plano, Texas, Us

Planned and implemented in-depth public relations programs that supported the Company’s strategic priorities, elevated corporate reputation and created shareholder value during critical turnaround efforts.Worked closely with executive leaders, external brand partners and internal JCPenney partners to align public relations programs and messaging with company objectives and priorities.Supported national and local media requests for approximately 850 JCPenney stores year-round with media guides and talking points in support of the back-to-school and holiday shopping seasons, store grand openings, store renovations, store closings, crisis issues, in-store events, seasonal fashion trends, tax holidays and more.

New York, Ny, Us

Served as day-to-day client lead in a diverse set of spaces across both corporate and brand practices, including transportation and commercial building industries as a multi-workstream lead within Bridgestone AOR account and the entertainment exhibition industry for Cinemark Theatres. Led research, development and implementation of internal and external communications plans that ladder up to client business goals and impact company visibility among key audiences. Played a critical role in material development and outreach associated with employee engagement, executive positioning, consumer and trade media relations and business and social purpose initiatives.Counseled clients in crisis situations and managed proactive and reactive media exposure to mitigate reputation and business impact. Managed quality and operational performance of client projects, including managing junior staff to ensure projects are completed on time and within budget.

New York, Ny, Us

Executed media relations, executive visibility, strategy development and research initiatives for an array of corporate and brand clients across the nation, including Bridgestone Americas, Nationstar Mortgage, Cinemark Theatres and Neiman Marcus Group.

New Orleans, Louisiana, Us

Led a team of six people, managing more than nine accounts to implement public affairs, media relations and community involvement campaigns nationwide on behalf of clients in corporate and hospitality sectors, including Verizon Wireless, Chevron, Pfizer, Waste Management, The Roosevelt New Orleans, A Waldorf Astoria Hotel, the Greater New Orleans Sports Foundation, among others. Developed and implemented communications strategies directly related to client business goals; crafted media pitches and leveraged media relationships to secure more than 5 billion impressions nationwide including coverage in top-tier publications such as NPR, CNN, The New York Times, USA Today and Washington Post. Counseled clients in crisis situations and managed proactive and reactive media exposure to mitigate reputation and business impact. Managed team implementing extensive grassroots campaign advocating for the oil and gas industry in Louisiana through the Grow Louisiana Coalition. Tactics to adjust public opinion included in-depth research, strategic message development and negotiation of speaking and presentation opportunities to educate, inform and call residents to action.

New Orleans, Louisiana, Us

Organized media events, press conferences and press trips with local, regional and national reporters.Developed and executed strategic media relations efforts, garnering more than 850 million media impressions across regional, national and international publications.Drafted annual plans for multiple clients, setting communications and community engagement goals to advance business objectives of each client. Drafted and edited content, including press materials, media pitches and talking points, for clients across corporate and hospitality sectors. Worked on behalf of the City of New Orleans to bid, secure, announce and manage major sporting events such as NBA All-Star Game, NCAA Men’s and Women’s Final Fours and WrestleMania, among others.

Developed content and managed layout of school website, weekly e-newsletter and quarterly 26-page magazine. Drafted press materials and pitched media coverage of newsworthy events. Planned and executed yearly Open House, welcoming more than 1,300 guests to campus to increase awareness of fundamental education principles and spur recruitment and enrollment.

Worked with board members and initiated first ever PR campaign, securing multiple local news stories influencing awareness of organization in the Greater Baton Rouge Area. Initiated and maintained social media accounts, showcasing organization's effectiveness and influence on those needing treatment. Planned and implemented a ribbon cutting ceremony with media and public figures present.

New Orleans, Louisiana, Us

Gained experience in research, writing, event planning and managing social media for multiple clients.Helped plan a parade of elephants and other FELD Entertainment talent through downtown New Orleans to generate excitement of the Ringling Brothers & Barnum and Bailey Circus. Compiled an extensive media matrix of all BP’s media mentions for January - June 2011.

Carmel, Indiana, Us

Member of Executive Council, which manages 260-member sorority. Wrote press releases, photographed events, maintained social media.Implemented a summer social media campaign that increased traffic to sites by 639 percent.Garnered print and broadcast coverage of philanthropic events. In many cases, coverage was first time media outlet covered news from LSU Zeta Tau Alpha.

Active member of the hand-selected LSU Ambassador Team - recruit, orient and advise prospective and current students. Served as a tour guide of the campus, highlighting key academic and extracurricular aspects of university, appealing to wide range of prospective students. Facilitated a group of 25 + academically elite high school seniors as they took placement tests and scheduled their courses for their freshman semester of college.

Account Director for the Boys and Girls Clubs of Southeast Louisiana.Managed Twitter and Facebook accounts, wrote and disseminated monthly e-newsletters. Managed organization of contact files through excel

New Orleans, Us

Checked 300 guests in and out of hotel daily using the OnQ Hotel Management system.Worked with front office management and concierge staff to address all guest concerns.Attended management, customer relations and leadership seminars.

Hired to write and deliver a 20 minute key note speech for the 2009 New Orleans Right to Life dinner.

Set up and broke down studio sets for six weekly shows.Filmed shows in-studio and on-location at various parish council meetings in south Louisiana.Internship resulted from being a member of on-camera teenage discussion group concerning issues affecting teens in New Orleans from fall 2006-spring 2008.

Bachelor Of Arts, Mass Communication- Public Relations

Education record