Caitlin Moore Bowlus, Pmp, Psm Email & Phone Number

• After EZLynx was acquired by Applied systems, I joined the Activation Services team as a project manager for Enterprise level clients. I work closely with Applied departments to help improve processes and standards.
• Managing projects for agencies with 2000+ end users
• Monitoring and reporting on scope, schedule and budget
• Risk evaluation and mitigation planning
• Development of internal "playbooks" for use across all project managers in the department
• Working closely with the Client Accounts team to ensure best possible results and options for our clients

Lewisville, Texas, United States

• I joined EZLynx as a Project Manager on their Enterprise team. Mainly working with implementation type projects, I worked with the largest clients in the EZLynx Agency management system. This included programmatic.
• Document the project management process from beginning to post go-live activities for future onboarding/training opportunities within EZLynx
• Built workflows and processes in a new agency management system as the power user and hosted training with key team members within the first 90 days of joining EZLynx.
• Created project plans for clients joining EZLynx from another Agency Management system and manage scope, budget and schedule of these projects
• Coordinate with the data services team on key needs for data conversion, to maintain project goals and targets
• Built relationships with agency leadership for incoming clients as well as established EZLynx customers

Dallas, Texas

• I work as the central contact point for all marketing projects that are initiated and completed through the Interstate Batteries internal creative agency. I'm responsible for managing marketing projects in coordination.
• Continuously work to improve the marketing department processes and workflow in partnership with the Marketing Services Manager
• Manage projects through the creative process for national accounts associated with Interstate Batteries
• Manage internal Interstate Brand initiatives as project manager, including managing the design of the new retail footprint
• Manage stakeholders from various project departments and external clients
• Assist Production Manager to coordinate project details with requestors for delivery on time and on schedule

Dallas, Texas

• Coordinate digital, eCommerce and marketing projects for Aerus brands. I work closely with our design and eCommerce teams to strategize and scope creative and technical projects from concept to completion.
• Designed and implemented an SOP for opening marketing projects.
• Re-evaluated the print procurement process to find efficiencies and cut spend.
• Designed a rebrand strategy for our eCommerce brand to coordinate a swift adoption of new creative.
• Designed and implemented a website refresh process to keep eCommerce websites up to date and utilize marketing space.
• Communicate consistently with business stakeholders to ensure marketing needs are met.

• Continue responsibilities of Marketing Coordinator, and other duties as assigned
• Create the SOP for writing and researching marketing plans for clients
• Develop and grow the marketing department within MMC
• Write and edit blog posts to represent MMC with information relevant to our industry
• Work closely with Business Operations Manager on new business development opportunities
• Train and provide support to new accounts team members as they are on-boarding

• Acted as an account manager to 12 major clients with numerous sub-accounts
• Project managed a variety of project types from conception to completion, including brand identity development, marketing plan creation and implementation, print production, and website design and programming
• Designed and performed all research to develop a marketing plan for the City of Lewisville Convention and Visitors Bureau
• Adapted to extremely tight production schedules accompanied by budget constraints
• Provided support to the accounts team when communicating with clients to maintain the voice of MMC
• Worked with the Senior Account Manager to streamline SOP between the Accounts, Web and Design teams

Flower Mound, TX

• Demonstrated an aptitude in the specialist role and quickly gained responsibilities on level with the supervisor role. This includes training new colleagues on work-flow management software and company procedures as.
• Act as project manager for in-store advertising campaigns totaling up to $1.2 million in costs
• Build partnerships with a network of vendors to accommodate national campaigns for a variety of clients
• Research and prototype new products to fit changing client needs
• Perform frequent quality checks on products on press; this includes testing hardware, checking press sheets and verifying distribution
• Review on-going campaigns managed by colleagues and offer insight to solve problems and better serve the client

Bachelor'S Degree, Advertising And French Language And Literature, 3.73 Gpa

Activities and Societies: Sigma Alpha Lambda

Bachelor'S Degree, French Language And Literature, 3.73