Projects of Place was founded in 2013 by Caitlin Ure, a business and marketing strategist with over 20 years of experience leading property development projects and teams internationally. Caitlin’s ability to simplify complex ideas and translate them into actionable strategies has seen her successfully direct and deliver visionary real estate projects for some of the most recognised and awarded property developers and brands in the UK, Europe and Australia.Caitlin’s expertise lies in defining a project’s vision and bringing it to life through innovative brand, marketing, and communications strategies. Specialising in residential-led and mixed-use schemes, she consistently delivers commercial success in highly competitive markets.Driven by a passion for uncovering unique market opportunities, Caitlin leads with ingenuity and a resourceful, results-driven approach. Her collaborative style ensures that both businesses and the individuals who lead them benefit from her strategic guidance. Since founding Projects of Place, she has grown the business into a platform that not only adds tangible value to property businesses but also supports professionals through the launch of POP in 2023 — a strategic toolkit for property industry leaders.Originally from Melbourne, Caitlin founded Projects of Place in London before relocating to Lisbon in 2018, where she continues to manage global projects.