Creative and analytical problem solver dedicated to developing effective marketing strategies, building brands, and achieving goals.• Launched record-breaking digital marketing campaigns• Creates quality content that engages audiences• Executes strategy based on data and innovative thinking
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DirectorEdmaker Sep 2018 - PresentGreater New York City Area (Remote) -
Curriculum Development + MarketingEdmaker Mar 2016 - Sep 2018Greater New York City Area (Remote)Executes marketing strategies for Edmaker and clients.Produces online course programs and marketing collateral.Crafts email copy and templates for email campaigns.Engages an online community of course alumni through posting archival content, discussion topics, and resources.Develops preview webcasts to market courses. -
Marketing Analyst // Learning & Development, Employee Experience Curriculum Design (Contract)Peta Sep 2018 - Sep 2020Remote -
Digital Marketing DirectorPeta Oct 2017 - Sep 2018Greater Los Angeles AreaOversees the Online Video Lab and Youth Marketing departments at PETA and peta2. -
Marketing Strategist & ConsultantConsultant Feb 2014 - Oct 2017Greater Los Angeles AreaWorking with companies to develop or improve:-Branding-Creative direction-Marketing strategy-Business development-Customer development-User experience
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Vp Of StrategyOtto Health Feb 2014 - Apr 2017Greater Los Angeles AreaProduct Launch - Planned, created, executed, analyzed a product launch for a web application - Built and continue to develop the OTTO brand - Helped create a business and sales strategy - Designed the UX and UI for the mobile and web applications - Created marketing models for acquisition, engagement, satisfaction, and retention - Designed website - Created investor decks, sales material, marketing collateral for eventsB2B Sales Strategy - Developed strategies and create collateral for sales team - Created budget, strategy, and goals for marketing campaignsClient Services - Developed strategies to meet clients' needs - Assisted in implementation for clientsB2C Marketing - Developed strategies to market to consumers - Created and execute marketing strategy on a budget
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Marketing DirectorBump Networks Feb 2013 - Feb 2014Greater Los Angeles AreaCreated, launched, and measured marketing campaigns for clients including:Flikdate Inc - http://www.flikdate.com/ - real-time video dating on your mobile deviceNoKaOi Lifestyle LLC - http://www.nokaoilifestyle.com/ - innovative media production + content creation for your businessCode Rebel LLC - http://www.coderebel.com/ - blend your mac + pc onto one desktopOzolio LLC - http://www.ozolio.com/ - webcam live streaming simplifiedMaui Kai - http://www.mauikai.com/ - ka'anapali beach condosubAlert - http://www.ubalert.com/ - disaster alert networkVolunium - http://www.volunium.com/ - hotel bookings made simplembloom - http://mbloom.com/ - incubator + technology fund -
Sr. Marketing ManagerMediabistro.Com Jul 2012 - Feb 2013Greater New York City AreaManaged marketing for education, jobs, and events departments. -
Online Marketing ManagerMediabistro Apr 2012 - Jul 2012New York, Ny-Created copy for new products and site pages, building a consistent voice and brand for company. -Planned and execute marketing plans for all services and products across all online and social media channels.-Wrote descriptive creative briefs for art director for banner ad campaigns and site production.-Managed advertisement rotation on 18 blogs and websites. -Used TweetDeck and HootSuite to schedule and manage Tweets and Facebook posts across all blogs and sites.-Recruited, pitched, and managed affiliate and strategic partnership accounts. -
Online Marketing AssociateMediabistro.Com Jan 2011 - Apr 2012Greater New York City Area-Conceived, developed, and managed online, social media, and direct marketing campaigns for Mediabistro courses, special promtions, and online conferences. -Managed copy, banner ads, and press releases on Mediabistro, WebMediaBrands, and network blogs using various content managing systems.-Anayzed marketing and sales performance using Adobe Omniture and create weekly reports sent out to the education and marketing departments. -
Sales RepresentativeCustomink Aug 2009 - Dec 2010•Provided customers with exceptional, instructional and creative services in order to better their experience.•Acted as a mediator between customers and production team, providing accurate information between both parties. -
Media BuyerMedia Strategies And Research Jun 2007 - Aug 2009•Analyzed markets and provided strategies for clients in order to promote their product, issue or candidacy.•Negotiated contracts to obtain the best rates for various media including digital, television, cable, radio, and print. •Responsible for planning, buying, billing, confirming traffic and reconciling media accounts.•Managed many accounts at one time under pressure and strenuous deadlines.
Caitlin U. Education Details
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Psychology
Frequently Asked Questions about Caitlin U.
What company does Caitlin U. work for?
Caitlin U. works for Edmaker
What is Caitlin U.'s role at the current company?
Caitlin U.'s current role is Director, Edmaker.
What schools did Caitlin U. attend?
Caitlin U. attended University Of Virginia.
Who are Caitlin U.'s colleagues?
Caitlin U.'s colleagues are Sara Lustig, Olubunmi Bakare, Юрий Федорович.
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