Caitlin W. Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

• Manage and maintain key spreadsheets and databases for a variety of program elements such as award and speaking opportunities.• Create and maintain relationships with the media and industry analysts.• Draft bylines, pitches, award submissions, and other compelling content.• Manage client social media programs.• Interacts with clients on a daily basis, providing recommendations and counsel in line with program objectives, goals, and markets.• Assists in storytelling development, product launch support, and outreach results analysis.

Bellevue, Washington, Us

• Responsible for implementing PR plans and media relations for the consumer, tech, and trade press, and outreach to key influencers for Microsoft and Windows.• Assisted storytelling development, product launch support, and outreach results analysis.• Oversaw internal client meetings and agendas, anticipated and provided recommendations for client communication challenges, educated clients on emerging industry trends, and negotiated and managed expectations while ensuring stakeholder alignment.

High Point, Nc, Us

• Assisted in developing marketing collateral, tracked project timelines, supported digital campaigns, and reported on results.• Worked closely with Sales and Marketing teams to create e-newsletters for client groups and verticals, managed CRM and other customer databases, assisted in maintaining and engaging across multiple social media platforms, and edited website content. • Responsible for Marketing Department accounting, admin tasks, and record management.

• Promoted to Public Relations Manager after eight months at Rosanna. Became solely responsible for company public relations, communications, and marketing efforts.• Responsible for identifying main client and audience groups, planning and coordinating personal appearances, interviews, and special events.• Created journalist briefing documents, created and executed social media and PR strategies, and wrote bylines.• Raised print exposure 25% and online exposure 124%, secured multiple blog partnerships, partnered with various charities (including Go Red for Women; the company founder was the 2013 chair).• Nominated the company founder for the Puget Sound Business Journal Women of Influence Award, which she won.

• Worked across multiple channels to facilitate relationships with the public and maintain the image of the company.• Created and fostered relationships with the media.• Wrote, edited, and sent out press releases; pitched stories.• Maintained an active presence on a variety of social media platforms.• Created press kits.• Created and updated the editorial calendar for online outreach.• Wrote and formatted the company blog, and managed blogger and influencer outreach.

Bachelor’S Degree, Mass Communication/Media Studies

Associate'S Degree

Aaa, Fashion Marketing