Caitlin Willard Clc Email & Phone Number

Greater Tampa Bay Area

I provide high-level strategic counsel, help to identify impactful objectives as well as implement key tactics for purpose-driven talent and brands. Areas of expertise include:-Media relations/pitching-Content creator/influencer relations-Content conceptualization & development-Personal/brand development-Press release writing & editing-Crisis communications

Fort Lauderdale, Florida

- Developed and led franchisee recruitment/sales PR strategies for franchise brands across a variety of sectors, including Captain D's (540+ unit fast casual seafood restaurant), Sola Salons (largest salon suites franchise), Always Best Care (senior/in-home care services), Pinch A Penny Pool Patio Spa (swimming pool retail, maintenance and repair), Express.

Miami/Fort Lauderdale Area

- Helped to develop and implement PR strategy/support for franchise brands such as Jersey Mike's Subs, Jamba, McAlister's Deli, Moe's Southwest Grill, Tropical Smoothie Cafe, Chicken Salad Chick, Hummus & Pita Co., LIVE WELL Exercise Clinic, Stoner's Pizza Joint, Melt Shop, Ike's Love & Sandwiches, and more.- Crafted proactive story angles, developed press.

Miami/Fort Lauderdale Area

- Supported nationally-recognized franchise brands such as Dunkin' (South Florida DMA), Club Pilates, Gold's Gym, Fazoli's, Beeline Bikes, Valpak, Coverall North America, and more.- Drafted press materials like press releases and media pitches, as well as award/ranking submissions.- Assisted with plan implementation support based on client calls and.

Miami Beach, Florida

- Worked directly with the PR Director for the fashion + beauty division, and supported client projects by drafting materials such as press releases, media pitches, opinion pieces, fact sheets, etc.- Assisted in coordinating high-profile events like Miami Fashion Week (hosted by Antonio Banderas) and Miami Swim Week, as well as media visits.- Helped to.

Greater New York City Area

I assisted in the launch of www.luxandeco.com. I was a brand ambassador and liaison for all media. I managed the blog and social media. I consulted with Lux & Eco on an as-needed basis and contributed as a writer/sustainable fashion consultant for the blog, True Luxury Life.

Miami Beach, Florida

I booked the finest model staff for premier events. Assisted with talent acquisition (interviewing + hiring); liaised with top-tier luxury clients (listed below); helped with organizing events and logistics; managed 200+ staff.Clients: Baccarat Hotel & Residences | Calvin Klein | FIJI Water | Givenchy | Marcia Selden Catering | PTL Events | Red Bull |.

Brandon, Florida

At ID Marketing & Events, we develop and execute marketing strategies for small business clients. Our goal is to empower our clients with a well-rounded marketing strategy, employing both traditional forms of marketing and PR as well as digital new media forms of marketing.- Consult with existing and prospective clients to develop marketing plans tailored.

Brandon, Florida

As a Category Specialist at Victoria's Secret, my role was comparable to an Assistant Category Manager position. I was responsible for maintaining customer experience standards and product knowledge/service standards within the Intimates Category. Part of my duties included training sales staff and coaching selling behaviors among the sales team to develop.

Greater New York City Area

Greater New York City Area

Bachelor Of Arts - Ba, Public Relations/Image Management

Activities and Societies: PRSSA/PRSA, student journalist for the Digital Bullpen Graduated in May 2015 with a BA in Mass Communication.

Associate Of Arts - Aa, Mass Communication/Media Studies

High School Diploma, General Studies

Activities and Societies: Tri-M Honor Society, National Honor Society, Rho Kappa

Spiritual Life Coach Certification