Account Manager
Miami/Fort Lauderdale Area
- Helped to develop and implement PR strategy/support for franchise brands such as Jersey Mike's Subs, Jamba, McAlister's Deli, Moe's Southwest Grill, Tropical Smoothie Cafe, Chicken Salad Chick, Hummus & Pita Co., LIVE WELL Exercise Clinic, Stoner's Pizza Joint, Melt Shop, Ike's Love & Sandwiches, and more.- Crafted proactive story angles, developed press releases and media pitches, built out media lists.- Helped develop and review press materials written by junior team members… Show more - Helped to develop and implement PR strategy/support for franchise brands such as Jersey Mike's Subs, Jamba, McAlister's Deli, Moe's Southwest Grill, Tropical Smoothie Cafe, Chicken Salad Chick, Hummus & Pita Co., LIVE WELL Exercise Clinic, Stoner's Pizza Joint, Melt Shop, Ike's Love & Sandwiches, and more.- Crafted proactive story angles, developed press releases and media pitches, built out media lists.- Helped develop and review press materials written by junior team members like press releases and media pitches, as well as award/ranking submissions; provided strategic counsel and mentorship.- Secured dozens of media placements among key national and trade outlets like Forbes, Nation's Restaurant News, QSR, etc., as well as speaking opportunities for executives at target conferences and trade shows. Show less