- Incorporate keyword research and SEO best practices to create and publish content, which increased organic search traffic to company website by 16.6% in 2023 - Develop and execute social media strategy and create content that has increased the company's following across all channels, including a 50.7% increase on LinkedIn- Evaluate content and campaign performance using UTMs, Google Analytics & SEMrush- Regularly publish content and maintain company website using WordPress- Collaborate with company subject matter experts to write and publish 38 keyword-optimized blogs/ pillar pages, to drive organic search traffic to website and contribute to thought leadership

- Collaborated with Brand Manager on design and copy for blogs, emails, and promotional mailers- Created and analyzed performance of B2B content for website, email and social media- Increased efficiency of content creation through organization and management of content library- Managed projects producing marketing collateral for high-revenue client accounts

- Contributed to clients' increased sales through design and production of point-of-purchase marketing materials- Tracked and monitored personal sales metrics to measure progress towards monthly goals- Created and published content showcasing projects to company website weekly using WordPress- Prioritized and managed daily workflow for multiple client projects at a time including design, scheduling, stakeholder communication, and vendor coordination and shipping to meet client merchandising deadlines

- Executed design projects based on work orders and monitored job status for 20-40 clients at a time- Supported sales efforts through the creation of scaled signage mockups using Adobe InDesign and Photoshop- Collaborated with production, fabrication, and administrative staff to make sure designs met necessary technical and permit specifications - Managed product outsourcing and communicated with vendors to ensure accurate and timely delivery

-Created the layout for a 62 page publication, incorporating both text and imagery in Adobe InDesign-Designed magazine cover, feature page headings, and decorative graphics in Adobe Illustrator-Collaborated with printer throughout production, from output file specs to printing

-Collaborated with Non-Profit Director on branding and design strategy for print and digital media-Revitalized brand identity and incorporating new branding into marketing materials-Supported community events by creating logos and marketing materials

-Created dynamic page layouts with provided images and text-Maintained accuracy through proofreading-Adhered to strict monthly publication deadlines for print & distribution