・Absorb is an entrepreneurial endeavor that began as a cinematic video production company and quickly scaled into a full-service creative agency・Client relations and brand management ・Source and lead teams of specialized contractors for creative and technical roles・Analyze calculated risks to achieve business growth through new endeavors・Sharing the responsibilities of general business management including company logistics, brand and identity management, business strategies and growth projections・Have achieved 2-3x growth year-over-year and maintained at least 75% profitability annually since the business was founded・Our goal is for Absorb to exist as it’s own entity while powering each of our new business endeavors in the future

• Overseeing UI/UX systems and implementation• Refining existing UI concepts and implementation in Unity• Evaluating playtesting feedback to improve UX systems• Establishing a branded UI style guide including colors, fonts, icon libraries, textures, design direction, and more• Implementing WCAG 2.0 AA and CVAA Accessibility standards

- Creating, leading and collaborating with teams of developers and user experience professionals- Management of multiple creative, development and strategic agencies and contractors- Scaling of the IT and marketing teams across each of the companies- Fostering innovative ideas to improve telehealth and in-person experiences for patients and providers- Identifying areas for growth across each of the three companies while focusing primarily on Rume- Implementing strategic business plans and timelines for the launch of Rume Health- Hands-on problem solving and minimization of complex problemsWeb Management & UX- Responsible for the retirement of Covid Clinic’s web app and historical booking process. This effort spanned across 6 months to establish a new booking and data management process while design and developing the new Covid Clinic v2.0 website.- Responsible for the launch of Rume Health’s online identity and website. We started with a microsite and working on a 2 month turnaround time to launch Rume v1.0. - Established processes for change management, version control, and documentation for all web environments- Increased organic traffic to rumehealth.com in 60 days by optimizing the site through UX principles and SEO, with no paid campaigns and no paid marketing efforts- Improved overall user experience and user interface design to increase usability and conversions on both the Covid Clinic and Rume websites- Evaluated and designed the architecture of all content across multiple websites- Established workflows for collaboration across internal and external design, marketing, software and web development teams

• Managed communication between design and development teams and introduced systems for clear communication and reporting• Key leader in the implementation of the University IT Internship program• Worked closely with the Rivet team to create a revolutionary design system in higher education• Lead the design of quickly-implemented experimental digital products at the height of the C-19 pandemic• Conducted extensive user research and testing on vital university products, systems and marketing spaces• Wrote research documentation and findings reports for senior leadership• Collaborated with the analytics team to inform data-driven decision making• Hands-on UI/UX design for university websites• Hands-on UI/UX for native and web apps• See through of accessibility principles• Information architecture and content management

• Client relations and support• BD Medical Devices brand manager• Eli Lilly brand manager• Layout and creative graphic work on slide decks, white papers, and interactive PDFs• Creation of visually interesting medical illustrations from basic scientific sketches• UI/UX design for web portals and websites• Management of all internal creative needs

• Marketing campaign management • Creation of various print and digital promotions • Implementation of promotional campaigns • Maintained brand consistency across all materials