Director Of Communications And Events
CurrentCollaborate with business unit managers to develop communication plans for product and service promotion and determine appropriate target audience(s) and delivery channelsProvide sales support by ensuring products and services promotional collateral and sales presentations are updated and maintainedWrite content for customer and employee newsletters, website, social media, event promotion, and training materials and ensure brand consistency throughoutMaintain a bank-wide external communications calendar and resolve conflicts accordinglyResearch and understand competitor product positioning Ensure accuracy of customer lists and maintain customer information filesProvide analysis on campaign outcomes and continuously evaluate the effectiveness of programsServe as the marketing subject matter expert on BBOK projects to provide communications support, as neededOversee the design and upkeep of the bank’s websiteEvaluate public relations and sponsorship opportunities and recommend strategies aligned with business goalsDevelop and maintain a trusted, positive relationship with employees, customers, and vendors by providing exceptional serviceWork in conjunction with the Compliance Officer to ensure all materials and communications adhere to all federal rules and regulations, including but not limited to the Truth in Lending Act, Electronic Funds Transfers Act and Gramm-Leach-Bliley Act (Financial Privacy and Safeguard Rules), Identity Theft/Red Flag Rules and Bank Secrecy Act.