Caitlyn Oberwise (Pritchard) Email & Phone Number

• At Shareability, we help brands tell their best stories, by using data, strategy, influencers and video production, with a focus on social media.Promoted from Group Account Director to lead the Project Management.
• Provide organizational leadership to ensure Shareability brings client brand campaigns to market on-time and on-brief every time
• Implement structure and processes to drive efficient collaboration between cross-functional teams such as Accounts, Strategy, Data, Creative, Production, Post-Production, and Distribution
• Coach the organization on project management best practices and principles

• Held responsibility for overall account management, ensuring an outstanding client experience, overseeing the financial health of accounts, and realizing account plans through scaled, strong partnerships.
• Pushed the team for strategic thinking, best-in-class campaign ideation, and delivery of high-quality execution to meet and exceed client brand objectives
• Built trust with clients throughout the entire project lifecycle and relationship at large via continuous communication, enthusiasm, transparency, patience, empathy, and flexibility
• Project-managed the launch of one of Reddit’s most engaged with branded events of all time: “Photoshop Battles Live” – a comedy competition series, co-branded with Adobe, which saw 13.4 million views and ranked in the.

Irvine, California

• Led the North America retailer e-commerce channel business for Too Faced Cosmetics, a subsidiary of Estee Lauder Companies.
• Managed relationships with all online retail partners (Sephora, Ulta, Macy’s, Nordstrom, etc.)
• Drove Too Faced sales performance across retailer websites, anticipated business needs based on data analysis and projections, and executed strategic initiatives to grow the channel
• Led digital marketing campaigns, promotional planning, online merchandising strategy, and web content development
• Planned branded features on retailer websites, mobile applications, and marketing emails and negotiated with retail partners for maximum digital exposure

Marina Del Rey, CA

• Managed the workflow of viral video projects through the phases of research, ideation, proposal, production, post-production, and paid media distribution. During this time, Shareability's 2017 videos went on to drive.
• Project-managed what what became the #1 most shared video ad in the world, "John Cena Reacts," produced by Shareability for Cricket Wireless in 2017. The video garnered 160M+ cross-platform views, 2.5M+ Facebook.
• Served as key point of contact for brand clients and influencer/celebrity teams like Forever 21, Adobe, AT&T, Antonio Brown, Giuliana Rancic, Family Fun Pack, Foray, and more
• Oversaw the development of content strategies and creative solutions for brand clients as they pertained to campaign objectives and KPIs
• Tracked cross-functional team progress against critical dates and optimized internal resources to keep projects on time
• Built and implemented new creative processes, managed timelines, optimized internal resources, organized content review/revision cycles, and coordinated expectations both internally and externally

Greater Los Angeles Area

• Managed all domestic accounts totaling 25 big-box, specialty, and e-commerce retailers (Ulta Beauty, Macy's, Nordstrom, Dillard's, Net-a-Porter, Skinstore, Beautylish, etc.). Reported directly to brand founder and CEO.
• Collaborated with buying and marketing teams to plan retailer side-by-side calendars, strategically scheduling promotional activity to drive consistent YOY growth, especially at times with high LY liabilities
• Developed promotional budgets based on sales forecasts and ensured that all plans remained within profitable parameters
• Planned annual GWP and sampling budgets; programmed activity to each retailer's promotional calendar; negotiated item offerings, purchase qualifiers, and allocations with each account’s buying team
• Determined annual retail CRM strategies based on extensive consumer data to drive customer retention and acquisition through omnichannel marketing campaigns
• Secured incremental merchandising such as promotional endcaps, étagères, impulse buy sections, and cash wraps

Greater Los Angeles Area

• Supported both the VP, Domestic Sales and VP, International Sales with day-to-day account needs. Grew to independently manage 18 accounts before being promoted to Account Manager.
• Project-managed the creation of retail assets by liaising with ABH Marketing and Education departments; tracked project milestones to ensure timely delivery to ABH field team and retail partners
• Coordinated GWP and sampling allocations; assigned gifts to retail promotions and field team events; prepared warehouse assembly schedule; notified retail buyers to order
• Conceptualized and produced “Event In A Box” programs for international retail partners to host ABH events independently
• Collected and maintained retail sales data for all domestic and international accounts with specific emphasis on promotional analysis; reported business insight to VPs of Sales, President, and CEO
• Fulfilled all product attribute setup forms for retail partners; sent assets and comps for all new launches; managed deadlines by maintaining shipment and communication records

Greater Los Angeles Area

• Executed retail marketing plans for 80+ retail locations (Pavilions, Vons, Target, Sam’s Club, and Walmart).
• Planned and directed brand activation at 25+ consumer events; procured new event sponsorships (e.g. Vans US Open of Surfing, Feast of San Gennaro) and press/media opportunities (e.g. OCRF Super Saturday, Critics’.
• Helped create uniform merchandising planogram standards; negotiated extra placement in 78% of stores; implemented new in-store demo program that increased sales by 545% in the first month; designed promotional.
• Created new event reporting templates which are now being used company-wide; tracked and evaluated promotional activity; delivered weekly and monthly PowerPoint recaps to VP of Marketing, VP of Sales, and CEO

Drove on-premise sales and awareness for various brands including Fireball Whiskey, Jägermeister, Espolón Tequila, Miller Lite, and Peroni Nastro Azzurro. Represented client brands during marketing activations at events such as Warrior Dash, Seafair, Leavenworth Oktoberfest, and Northwest Women’s Show.

• Published in Seattle Metropolitan Bride & Groom Magazine and OnceWed.com
• “Top 3 Makeup Artists in Manhattan Beach” – Thumbtack.com, 2015
• “Top 10 Makeup Artists in Culver City” – Thumbtack.com, 2015

Seattle, Washington

Worked within a freestanding MAC store, driving retail sales through product education and makeup artistry.

Bachelor'S Degree, Business Administration: Marketing, Operations & Supply Chain Management

Activities and Societies: Foster School of Business Freshman Direct Program, Sigma Chapter of Alpha Phi, Alpha Phi VP of Marketing, Alpha.

Study Abroad In Rome Italy

High School, Valedictorian

Activities and Societies: DECA President, DECA Director of Communications, National Honor Society, Miss Auburn Scholarship Program, Raven.