▶ Lead marketing innovation for Dave Ramsey’s media network, generating over 1 billion annual audience impressions and resulting in 50% YOY audience growth.▶ Oversee go-to-market strategies for 10+ shows across YouTube, Podcasts, Radio, and more, contributing to achievements such as the 2nd largest nationally syndicated radio show in the U.S., 2X #1 show on Apple Podcasts, #1 Business Podcast, and the #1 Mental Health Podcast.▶ Drive go-to-market product strategies in partnership with AI and machine learning teams, spearheading product innovation for a mobile media application.▶ Collaborate with editorial teams at Spotify, Apple Music, Amazon Music, and other platforms to secure strategic brand placements and promotional opportunities.▶ Analyze marketing data to uncover trends, gaps, and correlations, using insights to drive high-impact business decisions.▶ Manage and optimize $500K in annual marketing, ensuring alignment with strategic goals through data-driven projections and adjustments.

▶ Direct the agency’s vision, managing all creative processes from ideation to execution, and delivering high-impact campaigns that align with client goals and market trends.▶ Oversee financial planning, forecasting, budgeting, and expense management to ensure sustainable growth while hiring and managing contractors to support project execution.▶ Craft comprehensive brand strategies, including verbal and visual identity systems and media plans, while developing actionable strategies to drive client business growth.▶ Act as managing partner, developing and executing business plans, driving new client acquisition, and ensuring operational excellence to scale the agency effectively.

Effie Collegiate National Runner Up | Leading student IMC pitch for Bose Global Marketing Team▶ Teach residential undergraduate courses on the following subjects: Internal & Employee Communication, Integrated Marketing & Communication, Media & Culture, Advertising & Brand Design, Persuasive Advertising & Brand Storytelling.▶ Conduct needs and strategic learning assessments resulting in the development of relevant experiential learning for professional development in digital media and communication.▶ Design undergraduate courses, write department syllabi, and select instructional materials.▶ Mentor students through the job application process, reviewing resumes, portfolios, and more.Software: ClickUp, G-Suite, Adobe Creative Cloud, Microsoft Teams, AdMall Sales Fuel, Statista

NSAC 2023 National Champion, 2022, 2019 National Runner-Up, MRI-Simmons Inspired by Insight Award, AAF Jeanie Ruedy Best Presentation Team Award.Clients: Tide | Indeed | Meta Quest | Adobe | Ocean Spray | Wienerschnitzel ▶ Manage an agency of 25+ students through the creative development of a fully integrated marketing campaign pitch for a nationally recognized client sponsor.▶ Spearhead market research projects including qualitative focus groups, quantitative surveys, biometric testing, ethnographic studies, and split A/B ad testing.▶ Lead the communication planning journey establishing a strategic vision on how media informs and inspires creative ideas along with how this translates into effective go-to-market strategies across paid, owned, and earned mean channels.▶ Coordinate and oversee the recruitment of students to ensure a culture of innovation to advance the university's national ranking.▶ Push the team to look beyond client briefs for insights that drive bold brand action.Software: ClickUp, G-Suite, Adobe Creative Cloud, Admall Salesfuel, Pollfish, Statista

Clients: Bell Canada | RCKMNKY Outfitters | Honeybug | DISHER | PGA TOUR, Mojo | Hope International▶ Strategized and implemented lead generation tactics, pitch decks, referral incentives, HubSpot CRM integration, social media engagement plans, and ClickUp production workflow mapping.▶ Led Minivan Production's rebranding efforts through strategic messaging and creative direction across owned & paid media channels.▶ Managed pre-production, production, and post-production workflows.▶ Partnered externally with clients and internally with the creative team to understand how strategies would manifest via. creative production. ▶ Created and put in motion a plan for categorizing and monetizing media services based on target markets. Software: HubSpot, Milinote, ClickUp, G-Suite, Adobe Creative Cloud, Slack, Later

▶ Produced legacy video interviews with the founders of Hobby Lobby, JOCKEY, Interstate Batteries, Meguiar Car Wax, Creators of Fairly Odd Parents, Barna Research, and Duck Dynasty.▶ Designed donor engagement strategies to increase loyalty among current members resulting in a 91% retention rate.▶ Built, trained, and grew donor relations department. Personally responsible for designing department operations, hiring department members, and refining based on KPIs. ▶ Managed 5+ direct reports on the membership engagement team and indirectly worked with cross-functional team members on deliverables/expectations on numerous short-term and long-term projects.Software: Asana, G-Suite, Adobe Creative Cloud, SLACK, Salesforce, Cvent, Brushfire

▶ Created brand experiences ensuring effective communication to 300+ attendees resulting in $5 Million+ in donations to social impact initiatives.▶ Responsible for migrating the organization to a new CRM, Salesforce, for increased analytics and data forecasting. ▶ Identified new and innovative partnership opportunities and unique storytelling formats to reach our influential UHNW audiences.▶ Strategically evaluated communication opportunities to understand risks and benefits to the brand. ▶ Presented communication strategies to the board.

▶ Promoted the Fox News Channel (FNC) brand across social, print, and digital promotion channels. ▶ Recruited and screened potential candidates for FNC internships and entry-level positions. ▶ Managed brand ambassadors on 10 target university campuses. Serving as the liaison between ambassadors and HR directors at FNC headquarters.

▶ Published 10+ relevant articles optimized to drive SEO traffic for Fox News.com. ▶ Analyzed news alert campaigns providing reports to take relevant action on insights gained.▶ Worked with Brightcove, Chartbeat, Tubebuddy, and Google Trends to measure content performance across the brand's digital platforms. ▶ Conducted industry and competitive research to inform Fox News YouTube channel strategy. ▶ Demonstrated story mining skills for new and engaging content using Google Trends. ▶ Performed content analysis of Fox Business and Apple News notifications and created a platform strategy to increase traffic.

▶ Composed event themes, developed run-of-show, organized timelines, and coordinated promotional strategies for five national journalism conventions. ▶ Wrote copy for e-blasts, social media posts, and promotional handouts. ▶ Collaborated on-brand messaging while working synergistically with HR and in-house designers to create brochures, landing pages (Jobvite), and promotional signage. ▶ Created social media competitive analysis and strategic plan for @FoxNewsCareers platforms.

▶ Interviewed, selected and motivated a team of student leaders to build community and create a safe atmosphere in the residence hall. ▶ Held responsible for the overall safety and well-being of over 60+ students. ▶ Mentored and counseled students and volunteer leaders on issues ranging from abuse to anxiety.

▶ Taught undergraduate communication courses covering topics including interpersonal communication, media & culture, public speaking, and integrated marketing to 100+ students.▶ Assisted professors with qualitative, quantitative, and rhetorical analysis research projects.▶ Promoted The School of Communication at Graduate School preview events and recruitment conferences to increase program interest and enrollment.▶ Established Liberty University's chapter of the Alpha Delta Sigma Honor Society.

▶ Assisted in product curation for HousingWork's first plus-size shopping event which donated over 1,500+ new apparel pieces. ▶ Organized sample selections for editorial shoots in Redbook and InStyle. ▶ Compiled a database of contacts for over 100 leading style bloggers, editors, writers, and directors.

▶ Identified brand-consistent activations that exceeded campaign objectives for traditional, OOH, experiential, digital, social, and strategic partnerships.▶ Established benchmarks, KPIs, and brand equity measurements using the Kantar Millward Brown Scale and Simmons Research.▶ Formed the strategic infrastructure and creative vision for an award-winning integrated marketing campaign for Tai Pei frozen food.▶ Led a team of 20 peers comprised of graphic designers, videographers, researchers, media planners, and account managers▶ Accumulated 100+ hours of hands-on training, 70+ hours of social listening, ethnographic studies, and 5,714 research impressions.

▶ Proactively determined practical PR opportunities▶ Evaluated clients' brand awareness to identify opportunities for growth▶ Provided creative insights when developing marketing plans and strategies

▶ Created/edited content for CEO's Facebook, Twitter, and Linkedin using SproutSocial. ▶ Composed copy for a ministry marketing e-blast for 400,000+ constituents. ▶ Wrote email drip campaign for Parenting and Family Ministries. ▶ Website design and content editing for the Director of Family Formation Studies using WordPress. ▶ Crafted internal communication, blog posts, book endorsement requests, radio scripts, high-profile donor updates, etc.Software: WordPress, SproutSocial, Canva

▶ Coordinated event marketing & logistics for Healing Hearts Vietnam Inaugural Gala: location scouting, menu, table setting design, location, silent auction, and program.▶ Created and Implemented donation tactics resulting in $41,000 in donations in conjunction with gala efforts.▶ Wrote press releases & feature stories for media outlets.