Cait Macbrien Email and Phone Number
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Accepting new clients; let's discuss your content goals. Get in touch!I am a passionate content strategist and digital marketer specializing in brand communications.I spent the last decade of my professional life supporting small businesses by creating impactful content and communication strategies with one objective: growth.I have partnered with many SaaS startups, ranging from mobile apps to food service and everything in between, to build world-class marketing functions that elevate brands and drive conversions. More recently, I have been working with local businesses and organizations to develop high-quality content to showcase their brands and produce results.
Ymca Camp Coniston
View- Website:
- coniston.org
- Employees:
- 53
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Marketing And Alumni Development DirectorYmca Camp ConistonManchester, Nh, Us
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Marketing ManagerFamilies In Transition Jan 2023 - PresentManchester, New Hampshire, United States- Revamped content and navigation of fitnh.org to better align to their respective areas of the audience journey (new donor/volunteer versus returning donor/volunteer).- Identified and implemented new areas of opportunity for the organization's two flagship events to exceed attendance and fundraising goals YOY. Including webpage buildouts, new sponsorship benefits, social strategy, and developing in-kind partnerships for cost-effective advertising.- Partners with the philanthropy team to develop communication and promotion plans for agency appeals and initiatives to exceed annual fundraising goals ($2.6 million in 2023).- Manages and executes all email communications, content development (print and digital), social media, third-party promotions, and media relations for the agency and two subbrands. -
Content Strategist & WriterWords Matter Marketing Nov 2022 - PresentManchester, New Hampshire, United StatesPartners with national and international companies to develop content to meet desired goals.Notable projects include: - Ghostwriting for executive teams, including third-party publications for PR, thought leadership blogs, and social media posts.- Revamping product documentation to include video/GIF demonstrations and reflect new feature updates.- Other work includes the development of SEO blogs, whitepapers, client case studies, and infographics.
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Director Of Digital MarketingClockwork.Ai Aug 2022 - Dec 2022Chicago, Illinois, United States- Developed advertising budget and launched a strategic marketing plan to target financial advisors to drive low-CAC, high-value customer leads.- Optimized Google Ads account and assets to decrease cost per conversion from $526 to $121 in the first 30 days of employment.- Stood up customer lifecycle marketing campaign across email, social, help docs, and chatbot to increase product engagement and reduce customer churn. -
Senior Marketing Manager (B2C)Instawork Jul 2021 - Aug 2022Remote- Developed and managed a brand ambassador program leveraging existing app users with a large social following to drive awareness and new app downloads.- Launched a week-long TikTok campaign to engage the target audience (hourly service workers), resulting in 2000+ new followers, a 500% increase in account engagement, and a 15% increase in app downloads (WOW) during a historically slow time of the year.- Tested high-velocity growth tactics with the product team, averaging 10,000+ new app downloads weekly. -
Director Of MarketingDrafted, Inc Jan 2020 - Jul 2021- Project managed a new subdomain blog built out within the first three months of employment. - Successfully migrated the blog from Worpress to Weflow and built out CMS for SEO, resulting in a 60% increase in organic traffic. - Developed long-form thought leadership content to establish a primary inbound lead source.- Stood up Slack channel to track inbound leads, enabling prompt follow-up for the sales team.- Collaborated with product and sales teams to develop ABM cadence, help documentation, product tutorials, and email nurture cadences to attract new customers and retain existing customers. -
Director Of MarketingLeanbox (Leanbox.Com) Nov 2018 - Dec 2019Boston, Ma- First marketing hire brought on to develop content and lead acquisition funnel strategy for leanbox.com and grindcoffee.com. Increased MQLs by 50% in the first six months of employment.- Designed and stood up lead and deal funnels in Salesforce for accurate attribution and nurture cadences. -
Demand Generation ManagerScalr - Enterprise-Grade Cloud Management Platform Nov 2017 - Aug 2018Boston, Ma- First demand gen hire brought on to scale inbound lead generation funnel—increased MQLs by 65% and marketing opportunities generated by 50% in the first quarter of employment.- Partnered with sales managers and operations team to build out tracking and reporting cadence.
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Digital Marketing ManagerTandemseven Feb 2017 - Nov 2017Boston, Ma- First marketing hire brought on to grow lead generation efforts. Optimized website for conversions and implemented SEO best practices, leading to a 20% increase in organic web traffic and a 60% increase in leads generated in Q2 of 2017.
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Digital Marketing Program ManagerCayan Llc May 2016 - Feb 2017Boston, Ma- Built and launched the company’s first paid social campaigns.- Managed $4.5M annual spend and tactical campaign execution across SEM, affiliate, SEO, and paid media. Consistently lowered cost per lead by developing a diversified marketing mix. -
Internet Marketing SpecialistCayan Llc Feb 2014 - May 2016Boston, Ma-Responsible for day-to-day management of paid search efforts and initiatives. -Track and report data metrics of search and affiliate programs, including leads generated and cost metrics.
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Universal BankerCambridge Savings Bank Mar 2013 - Feb 2014Newtonville, Ma-Sold and promoted bank products for company and affiliates. -Pursued new customer prospects and networking opportunities. -Created independent projects to generate community awareness and drive new sales opportunities for colleagues. -
Co-FounderShop Productions 2011 - 2014Allston, Ma-Formed the concept for a booking and promotion group -Manage all aspects of booking shows; including planning, logistics, set-up, scheduling, and merchandise-Develop and maintain relationships with local venues and key players in music community-Handle all finances including budgeting for new projects
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Market Research AnalystSalesquest Aug 2012 - Jan 2013Andover, Ma-Researched and tracked Global 500 and Fortune 1000 companies-Developed reports and content for customer use with all relevant company information (i.e. technology, data/call center locations, business drivers, IT developments, key contacts) -Collaborated with other departments for various projects and customer facing initiatives-Utilized CRM tools such as Salesforce.com -Provided data entry and maintenance -
Marketing InternVizquest Ventures Nov 2011 - May 2012Needham, Ma-Created email campaigns and wrote website content-Built client lists-Attracted new business opportunities through the use of fresh marketing techniques -Assisted sales team in various capacities -Used public relations campaigns to drive sales-Generated brand awareness-Conducted market research regarding new clients -
Assistant Head TellerTd Bank Group Sep 2010 - Nov 2011
Cait Macbrien Skills
Cait Macbrien Education Details
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Marketing
Frequently Asked Questions about Cait Macbrien
What company does Cait Macbrien work for?
Cait Macbrien works for Ymca Camp Coniston
What is Cait Macbrien's role at the current company?
Cait Macbrien's current role is Marketing and Alumni Development Director.
What is Cait Macbrien's email address?
Cait Macbrien's email address is ca****@****box.com
What is Cait Macbrien's direct phone number?
Cait Macbrien's direct phone number is +197880*****
What schools did Cait Macbrien attend?
Cait Macbrien attended Suffolk University.
What skills is Cait Macbrien known for?
Cait Macbrien has skills like Marketing, Market Research, Social Media, Customer Service, Email Marketing, Sales, Microsoft Excel, Microsoft Office, Public Relations, Powerpoint, Banking, Social Media Marketing.
Who are Cait Macbrien's colleagues?
Cait Macbrien's colleagues are James Ellis, John Mcnair, Jude Mclaughlin, Carter Bascom, Juan David Casciani-Tatis, Jude Mclaughlin, Jamie Ellis.
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