Cait Macbrien Email & Phone Number

Manchester, NH, US

Manchester, New Hampshire, United States

- Revamped content and navigation of fitnh.org to better align to their respective areas of the audience journey (new donor/volunteer versus returning donor/volunteer).- Identified and implemented new areas of opportunity for the organization's two flagship events to exceed attendance and fundraising goals YOY. Including webpage buildouts, new sponsorship.

Manchester, New Hampshire, United States

Partners with national and international companies to develop content to meet desired goals.Notable projects include: - Ghostwriting for executive teams, including third-party publications for PR, thought leadership blogs, and social media posts.- Revamping product documentation to include video/GIF demonstrations and reflect new feature updates.- Other.

Chicago, Illinois, United States

- Developed advertising budget and launched a strategic marketing plan to target financial advisors to drive low-CAC, high-value customer leads.- Optimized Google Ads account and assets to decrease cost per conversion from $526 to $121 in the first 30 days of employment.- Stood up customer lifecycle marketing campaign across email, social, help docs, and.

Remote

- Developed and managed a brand ambassador program leveraging existing app users with a large social following to drive awareness and new app downloads.- Launched a week-long TikTok campaign to engage the target audience (hourly service workers), resulting in 2000+ new followers, a 500% increase in account engagement, and a 15% increase in app downloads.

- Project managed a new subdomain blog built out within the first three months of employment. - Successfully migrated the blog from Worpress to Weflow and built out CMS for SEO, resulting in a 60% increase in organic traffic. - Developed long-form thought leadership content to establish a primary inbound lead source.- Stood up Slack channel to track.

Boston, MA

- First marketing hire brought on to develop content and lead acquisition funnel strategy for leanbox.com and grindcoffee.com. Increased MQLs by 50% in the first six months of employment.- Designed and stood up lead and deal funnels in Salesforce for accurate attribution and nurture cadences.

Boston, MA

- First demand gen hire brought on to scale inbound lead generation funnel—increased MQLs by 65% and marketing opportunities generated by 50% in the first quarter of employment.- Partnered with sales managers and operations team to build out tracking and reporting cadence.

Boston, MA

- First marketing hire brought on to grow lead generation efforts. Optimized website for conversions and implemented SEO best practices, leading to a 20% increase in organic web traffic and a 60% increase in leads generated in Q2 of 2017.

Boston, MA

- Built and launched the company’s first paid social campaigns.- Managed $4.5M annual spend and tactical campaign execution across SEM, affiliate, SEO, and paid media. Consistently lowered cost per lead by developing a diversified marketing mix.

Boston, MA

-Responsible for day-to-day management of paid search efforts and initiatives. -Track and report data metrics of search and affiliate programs, including leads generated and cost metrics.

Newtonville, MA

-Sold and promoted bank products for company and affiliates. -Pursued new customer prospects and networking opportunities. -Created independent projects to generate community awareness and drive new sales opportunities for colleagues.

Allston, MA

-Formed the concept for a booking and promotion group -Manage all aspects of booking shows; including planning, logistics, set-up, scheduling, and merchandise-Develop and maintain relationships with local venues and key players in music community-Handle all finances including budgeting for new projects

Andover, MA

-Researched and tracked Global 500 and Fortune 1000 companies-Developed reports and content for customer use with all relevant company information (i.e. technology, data/call center locations, business drivers, IT developments, key contacts) -Collaborated with other departments for various projects and customer facing initiatives-Utilized CRM tools such as.

Needham, MA

-Created email campaigns and wrote website content-Built client lists-Attracted new business opportunities through the use of fresh marketing techniques -Assisted sales team in various capacities -Used public relations campaigns to drive sales-Generated brand awareness-Conducted market research regarding new clients