Cait Platt Email & Phone Number

Ewing, New Jersey, United States

New York City Metropolitan Area

Princeton, New Jersey, United States

• Executes the strategic marketing plan, developed in partnership with the VP of marketing• Oversaw expansion of the marketing team, including a coordinator and the contracted writing team• Develops 12 social and email tactical plans outlining the upcoming months’ marketing efforts for six social channels • Project manages 10+ internal and external campaigns a year to ensure deadlines and deliverables are met• Produces and edits YouTube web series, Chat with the Chairman, published once a month• Hosts, produces, and edits industry podcast, Voices of CFMA sponsored by Prophix, valued at $14,000 and published once a month• Liaises with third parties to co-create ad copy and placement• Curation of content with other departments for website updates• Deploys community engagement campaigns to build off of staff and member social media channels, recent topics have included certification, suicide prevention, and membership promotion.

Princeton, New Jersey

• Partnered with VP of marketing to execute the strategic marketing plan, implementing marketing and advertising campaigns, and compiling data for reports• Participated in UX and UI testing, HTML coding, page layout, and strategic meetings for the website redesign • Executed all marketing campaigns, including posting, monitoring, and engaging on six social channels• Responsible for all outbound communications including emails, press releases, and newsletters• Facilitated the creation of personas and journey maps

Princeton, New Jersey, United States

• Collaborated with three departments to create timely, relevant digital content to support email and social media campaigns designed to promote continuing education webinars, share industry news and engage members within online community networks.• Discovered and tracked market trends in social media topics via social listening and recommend articles for inclusion in social media campaigns• Built and leveraged content blueprint to offer steering recommendations for Vice-President of Operations, Director of Content Marketing and Communications, Director of Education, and Director of Editorial Services; including influencing editorial calendar and annual conference education tracks • Organized and executed trade show appearances up to ten times a year • Designed a Social Media Marketing Guide, a monthly social media prompt distributed to annual conference speakers to engage in pre-conference dialogue and promotion

Fair Lawn, Nj

Long term employee of the company that included rotation and exposure to all functions of the office including Membership, Member Services and the Cashier Department. * Assisted new members with registration and current members with renewal.* Coordinated travel documentation.* Managed money products and theme park tickets.

Generating content on assigned nights for the NHL division of Sports Illustrated's blog.

Parsippany, Nj

Worked with Funding, Title Companies, and Processing to organize completed loans for shipment to Department Of Housing and Urban Development in various locations throughout the country: * Converted documents from digital to text and text to digital for company record keeping* Corrected appraisals, title orders, and identification information * Created binders for the original and certified application copies * Updated internal files once insurance through Housing and Urban Development has been confirmed

Parsippany, Nj

Assisting the sales team through a contract position in the Reverse Mortgage division of Maverick Funding by:* Tracking, tracing, and following up on all outbound and inbound FedEx shipments filled with time sensitive documents * Answering calls from brokers and interested clients and directing them to the correct loan officer with licensing in the specific state* Packaging promotional and marketing materials * Working with Accounts Payable to ensure payments to third party vendors

● Tracking progress on all 32 other network blog sites to ensure deadlines are met and network standards are upheld in every post● Weekly meetings to collaborate and design plans to boost readership, find writers, and grow the NHL side of the network● Writing and updating the NHL blogs Flame For Thought and Blue Line Station posting involves pre- and post-game reviews daily● Tracking and commenting on players, coaches, and other team news including opposing teams● Covering important changes in Calgary’s AHL and WHL affiliations, Abbotsford Heat and Portland Winter Hawks respectively as well as New York’s AHL affiliation, the Connecticut Whale● Filling in for missing staff writers on The Canuck Way, Hockey At The Forks, Pucks And Pitchforks, and Too Many Men On The Site by posting timely articles on the Vancouver Canucks, Winnipeg Jets, New Jersey Devils, and general NHL news respectively● Covering major events in the league● Running different events through the page including Cover It Live events● Networking with other fans and writers● Approving, editing, and scheduling staff posts, as well as keeping on them about network expectationsand requirements● Steadily and significantly increasing readership across all blogs in the network through social networking

Master Of Business Administration (Mba), Internet Marketing, 3.61

Bachelor Of Arts (B.A.), German Studies

Activities and Societies: German Club, College Avenue Players, German Living and Learning Community