Helping consumer-centric companies drive growth and brand awareness via strategic marketing leadership.

-Lead marketing for Keen, a subsidiary of Ingenio. -Oversee team handling all marketing functions and agency partnerships.-Responsible for budgeting, forecasting, and planning for growth metrics including new customers and retention.-Manage media spend and attribution, focusing on metrics like CVR, CPM, and ROAS.-Revamp retention strategies to boost revenue and accelerate customer acquisition.-Lead rebranding efforts, including target market identification, defining brand voice and content marketing strategy.-Overhaul martech tracking and attribution strategies for better channel optimization.

-Executive officer at a pet telemedicine company.-Manage marketing functions and team for GTM launches of AskVet and KONG Club.-Develop DTC brands from scratch, including logo, content, and CRM strategies.-Lead comprehensive marketing campaigns with a focus on key performance metrics.

Interim Head of Marketing for SaaS company during COVID transition.

-Build and manage a direct-to-consumer brand for parents.-Develop cross-channel marketing presence and manage budget.-Design growth models to scale customer base efficiently.-Provide actionable insights via analytics.

-Oversee campaign creative and analytics, managing multi-million dollar budget.-Build attribution models and deliver insights on campaign performance.

-Lead creative development and customer acquisition strategies.-Optimize direct response campaigns and manage app download strategies.

-Develop strategic content and manage social media growth.

-Develop social media strategy/content and manage PR pitches.

-Grow Equinox’s social reach via The Equinox Made Me Do It campaign.-Execute, track campaigns with strategic partners: Beats Music, Smart Water & Cycle for Survival. -Develop, implement an influencer activation program generating online engagement to drive in-club activity. -Lead team projects, handle logistics, approvals & coordinate campaign implementation in real time.

-Create global/local social media campaigns and produce performance reports.-Set and measure quantifiable social media KPIs.

-Manage social media for 20/20 and grow followers significantly. Create on-air hashtags for broadcast of 5M+ average viewers.-Develop/implement short and long-term social media marketing strategies for weekly news magazine. -Coordinate social strategy alignment with abcnews.com.

-Work overnight shifts on ABC News’ domestic & foreign desks. Research, pitch, write & edit stories for ABCNews.com.

-Publish stories on ABCNews.com. -Conduct interviews, cultivate contacts and help produce daily webcasts.

-Write frequently for publication on DeepDishTV.org. Coordinate outreach & development for the non­profit.

-Write, copy edit and publish stories. Write and edit weekly health and dining briefs. Assist Health/Dining Editors.-Establish relationships with businesses and entrepreneurs for features in upcoming editions of AM New York.