Caitlin Vandewater Email & Phone Number

Le Roy, Ny, Us

Le Roy, Ny, Us

Rochester, New York, Us

• Facilitate the creation, maintenance & design of 400+ new websites yearly.• Rebuilt & redesigned CGI's website production process to create higher client satisfaction, improved interdepartmental communication, and clearer expectations for all teams involved.• Assist Chief Client Officer & Vice Presidents in rolling out new sales initiatives & processes to improve our product lines, strengthen client relationships, and boost profitability for our website product• Manage a team of 20+ Website Coordinators, Web/SEO Writers, Website Designers, and Web Support Specialists responsible for maintaining & updating a roster of 2800+ existing client websites.• Collaborate with website teammates to improve user experience, optimization, and content strategy for CGI's roster of client websites• Maintain & set content standards for all CGI corporate websites & assets• Collaborate with teammates across sales, accounts, & digital media to propose & sell new website assets• Assist managers & team leaders in new plug-in & website product proposals to enhance our product offer to small and medium-sized businesses across North America.• Facilitate & coordinate department-wide meetings to communicate goals & updates on team-wide initiatives• Collaborate with in-house Quality Assurance team & fellow directors to improve department-wide tracking systems to better improve our product delivery timelines & ensure client satisfaction• Assist in sales presentations to instill confidence in our website product & ability to deliver results-driven website content, design, and implementations• Senior most team member (in tenure & title) of CGI's Digital Media & Website Team

Rochester, New York, Us

• Manage a 12+ team of Web/SEO, Video, Blogging & Live Site Revisions Writers• Provide leadership & guidance to in-house live site edits team• Longest tenured member of CGI's Digital Media & Website Production Teams• Designed & implemented new standards & procedures for our website production process• Outlining standards & procedures for website department for new company-wide CRM system• Facilitate & coordinate training for all new content team members• Created branding, SEO, & optimization guides for CGI Digital’s new website, launched July 2022• Designed & implemented updated procedure for company blogging services, optimizing post delivery and content scheduling• Lead trainings & workshops for content team members• Collaborate with senior account & sales executives to create website proposals & pricing standards for higher level clients

Rochester, New York, Us

• Managed a 6+ team of Web/SEO & Blogging Writers• Facilitated & coordinated training for new web writing team members• Designed & implemented standard training program for all new web writing team members• Collaborated with fellow web team leaders to improve the optimization & framework of our website product• Successfully designed & implemented action plan to clear out backlog with our website content phase, including overseeing and managing a team of 4 freelance writers via Upwork• Coordinated with other web team leaders to facilitate cross department training & shadowing• Collaborated with live site edits/web support team to design reasonable expectations & turnarounds for urgent & non-urgent tasks, as well as a hierarchy of tasks the team is completing

Rochester, New York, Us

• Served as Interim Lead Content Specialist from July 2020 to March 2021• Authored SEO optimized content for 1000+ clients• Partnered with Lead Content Specialist to provide training for all new web writers• Designed & implemented more effective process for our live site edits team to increase efficiency & communication within the process

Rochester, New York, Us

• Created SEO Reports for 1000+ clients, utilizing Google Trends, Search Console & keyword research• Performed SEO Content Audits & make content update recommendations for account managers• Wrote website content for new Next! Ad Agency website, launched Feb. 2017• Proofread company-wide marketing materials, blog posts, & new website content• Performed & implemented content, SEO, & minor design changes on WordPress sites as needed• Piloted the company’s blogging services, served as the lead writer for blogging clients

Hilton, Ny, Us

• Established company presence on Google Analytics, Search Console & Google My Business Profiles• Oversaw main site and blog migration to WordPress• Assisted in all phases of product and application development• Coordinated assignments for marketing & web development teams• Researched advertising & marketing opportunities within Rochester & surrounding communities• Created, designed & implemented web, Facebook and print marketing campaigns• Collaborated w/ web development team to ensure site features are user-friendly• Assisted in creating company-wide goal tracking system

• Create and produced search engine optimized content for 34+ clients monthly• Assisted in creating long-term content marketing plans for clients• Developed content strategies for clients• Maintained active record of Google Reviews for all clients• Enhanced existing web copy for clients, both through on-page optimization and text revision• Improved internal linking structure for clients’ pages• Produced guest blog posts on clients’ behalf

North Adams, Ma, Us

• Assisted in writing grant proposal narratives, research potential funding sources• Maintained customer records in Tessitura database system• Lead public and private tours to museum patrons at least once a week• Processed and mailed membership acknowledgements• Created templates for letters of support, final reports, and thank you letters• Provided assistance at exhibition openings and member events• Attended weekly interdepartmental intern education meetings• Proofread grant proposals and final reports

Greenwich, New York, Us

• Processed and took phone orders• Improved product descriptions on company website• Created and wrote product instruction/assembly sheets in InDesign• Worked inter-departmentally on annual catalog design• Answered questions and concerns about beekeeping• Interacted with customers in showroom, Assisted in shipping and receiving when needed• Developed knowledge of beekeeping through hands-on experiences in the employee beeyard

My main duties were related to SummerWrite, Writers & Books Summer Program for children and young adults. This includes: • Helped to organize and proofread SummerWrite 2013 catalog. SummerWrite is Writers & Books Summer Youth Program• Proofread all course descriptions and instructor biographies.• Assisted in emailing all instructors/staff members involved in SummerWrite• Edited and assisted in layout of SummerWrite Catalog• Helped to tweak SummerWrite t-shirt design• Designed logo for teen literary magazine, Canvas• Created fliers for SummerWrite classes, special events and classesAdditionally, I did small research projects, sent email reminders to patrons for classes/workshops, and assisted in basic adminstrative/office tasks.

• Organized and create page designs• Created story lists and sent to 5-8 staff writers• Wrote 600-800 word column weekly• Assisted in shaping and writing staff editorials• Provided design support for fellow section editors• Designed a variety of free ads, promoting different interactive sections within the paper.

Nvate magazine is a digital magazine that highlights stories about innovation in life, business, technology and science. The magazine is published monthly through the Android, iPad, iPhone and Kindle. The previous months’ stories are available online.

Greenwich, New York, Us

• Assisted customers in ordering merchandise over the phone• Maintained email communications with customers and vendors• Updated customers on status of orders and specials• Assisted customers with basic problem solving techniques related to maintaining healthy beehives

Greenwich, New York, Us

• Improved website design by converting product templates• Developed product descriptions to ease confusion and questions about products• Researched beekeeping products and their uses to better item descriptions

Greenwich, New York, Us

• Processed and completed both shipping and in-store pick-up orders• Collaborated with others in the company and assist them with projects when needed• Catalyst of the Month, June 2011 for highest accuracy on an event day

• Read and edited two sections per week for AP Style, punctuation and grammar• Monitored spelling and grammar • Presented headlines and cutlines for articles and photos• Assisted in layout/design when needed

• Assisted in preparation of meals for campus dining• Maintained safe and healthy work environment and dining area for faculty, staff and students

• Assisted in preparation of meals• Maintained safe and healthy work environment and dining area