Caity White Email & Phone Number

Mountain View, California, United States

I spearhead vision and conceptualization of next-generation Pixel Watch products, collaborating with senior leadership, software and hardware engineering, user design , and manufacturing to develop sustainable multiyear business and product platform strategy. 🔹 Lead product ideation and brainstorming sessions with software user design and experience leads to collaboratively design ideal user experience and platformatize the development process across product generations. 🔹 Define… Show more I spearhead vision and conceptualization of next-generation Pixel Watch products, collaborating with senior leadership, software and hardware engineering, user design , and manufacturing to develop sustainable multiyear business and product platform strategy. 🔹 Lead product ideation and brainstorming sessions with software user design and experience leads to collaboratively design ideal user experience and platformatize the development process across product generations. 🔹 Define resource requirements, business plans, and budget goals for product line coordinating talent, resources, and budgets across multiple generations of projects.🔹 Orchestrate consumer messaging strategies for new and existing consumer segments across owned media channels in partnership with marketing and press teams, enhancing brand visibility and consumer engagement.🔹 Oversee hardware physical quality and software user testing for all products prior to release, ensuring engineering teams hold to the proper level of quality and usability. Show less

I was promoted to business lead of the innovative Pixel Watch project, leading feature definition, setting KPI targets, and driving engineering design and development throughout the entire product lifecycle in preparation of the Q4 2022 launch.🔹 Oversaw overall concept and vision, market positioning, customer targeting, and product execution aligned with business goals for presentation to and approval by Senior Vice President.🔹 Collaborated closely with engineers responsible for… Show more I was promoted to business lead of the innovative Pixel Watch project, leading feature definition, setting KPI targets, and driving engineering design and development throughout the entire product lifecycle in preparation of the Q4 2022 launch.🔹 Oversaw overall concept and vision, market positioning, customer targeting, and product execution aligned with business goals for presentation to and approval by Senior Vice President.🔹 Collaborated closely with engineers responsible for physical and software testing (UAT) to ensure final level of product quality met designated standards, leveraging user feedback and auditing testing processes.🔹 Conducted consumer research studies and analyzed consumer sentiment data in partnership with consumer insights and marketing teams, leveraging data-driven insights to define product roadmap and feature prioritization.🔹 Kept project task, timeline, and budgets on track during COVID by swiftly switching to remote work and virtual meetings with stakeholders and ensuring safe transfer of physical samples house-to-house. Show less

Google upgraded me from prior contractor status to FTE to lead multiple phone case projects to complement newly released Google Pixel smartphone, including custom direct to consumer and novel fabric phone cases.🔹 Collaborated with cross-functional teams of hardware and software engineers to realize unique designs and successfully launch each project.🔹 Conducted consumer research studies with external consultants to inform product development decisions and ensure alignment with… Show more Google upgraded me from prior contractor status to FTE to lead multiple phone case projects to complement newly released Google Pixel smartphone, including custom direct to consumer and novel fabric phone cases.🔹 Collaborated with cross-functional teams of hardware and software engineers to realize unique designs and successfully launch each project.🔹 Conducted consumer research studies with external consultants to inform product development decisions and ensure alignment with customer preferences and market trends.🔹 Developed a comprehensive business plan for the Pixel Watchband accessory assortment, outlining various watch band types, customer targeting, retail pricing, P&L analysis, cost projections, and sales forecasts for global markets. Show less

Greater New York City Area

I managed the development of novel online customization platform for phone cases on the Google Store overseeing schedules, budgets, and scope while preparing for the launch of the first branded phone and its accessories.🔹 Orchestrated international shipment plan for B2B and B2C Custom Phone Live Case products in partnership with compliance, logistics, and legal teams to ensure partner and compliance requirements were met and scalability was achieved.🔹 Led the development schedule,… Show more I managed the development of novel online customization platform for phone cases on the Google Store overseeing schedules, budgets, and scope while preparing for the launch of the first branded phone and its accessories.🔹 Orchestrated international shipment plan for B2B and B2C Custom Phone Live Case products in partnership with compliance, logistics, and legal teams to ensure partner and compliance requirements were met and scalability was achieved.🔹 Led the development schedule, budget, and build plans for 2017 phone case products, optimizing efficiency and speed to market by streamlining supplier selection, consolidating processes, and coordinating within cross-functional teams. Show less

Greater New York City Area

At this unique experience marketer, I led the development, execution, and oversight of strategic marketing engagements for this unique, themed retail experience (later acquired by Macy’s) through partnerships with brands like Yahoo and Target.🔹 Drove revenue through delivering valuable content, marketing, product development and engagement opportunities in-store and online. 🔹 Directed all facets of new story build-out and project management, including budget allocation, timeline… Show more At this unique experience marketer, I led the development, execution, and oversight of strategic marketing engagements for this unique, themed retail experience (later acquired by Macy’s) through partnerships with brands like Yahoo and Target.🔹 Drove revenue through delivering valuable content, marketing, product development and engagement opportunities in-store and online. 🔹 Directed all facets of new story build-out and project management, including budget allocation, timeline management, and coordination with external vendors, ensuring timely, high-quality and cost-effective completion of projects. Show less

Greater New York City Area

I developed and managed 12 international and national licensing partnerships for MoMA Design Store brand, with companies including Uniqlo, FAO Schwarz, HyundaiCard, Sanyo, and Chronicle Books. 🔹 Developed and Launched a multi-year partnership with Uniqlo creating a line of art inspired t-shirts for sale in Uniqlo stores worldwide.🔹 Responsible for the development and management of 10 international and national partnerships (licensing relationships) for the MoMA Design Store… Show more I developed and managed 12 international and national licensing partnerships for MoMA Design Store brand, with companies including Uniqlo, FAO Schwarz, HyundaiCard, Sanyo, and Chronicle Books. 🔹 Developed and Launched a multi-year partnership with Uniqlo creating a line of art inspired t-shirts for sale in Uniqlo stores worldwide.🔹 Responsible for the development and management of 10 international and national partnerships (licensing relationships) for the MoMA Design Store brand.🔹 Managed new product development from concept to inception and contract negotiation through to distribution for the MoMA Modern Kids line of products.🔹 Built strategic financial models and made recommendations for new partner selection in Japan. Responsible for contract negotiations and transition plan for store and e-commerce businesses.🔹 Launched and managed co-branded licensing opportunity with the Home Shopping Network (HSN) by producing executive level presentations, evaluating analytic reports and profit and loss management.🔹 Responsible for the hiring and day to day management of a team of two in the analysis of licensing partner‘s store performance, administration of financial reporting, and merchandise management. Show less

Greater New York City Area

Greater New York City Area

🔹 Drafted full merchandising business requirements for the redesign of the ww.momastore.org. Designed and directed the comprehensive testing and user acceptance testing plan for the redesign managing a team of 5. 🔹 Led cross-functional teams to develop merchandise-centric site features by gathering requirements, setting scope and timeline, and made recommendations to senior management through the development life cycle. 🔹 Developed cross merchandise category promotions, optimized… Show more 🔹 Drafted full merchandising business requirements for the redesign of the ww.momastore.org. Designed and directed the comprehensive testing and user acceptance testing plan for the redesign managing a team of 5. 🔹 Led cross-functional teams to develop merchandise-centric site features by gathering requirements, setting scope and timeline, and made recommendations to senior management through the development life cycle. 🔹 Developed cross merchandise category promotions, optimized internal search results, and maximized site up sell opportunities through analysis of website metrics and merchandise Show less

Greater New York City Area

🔹 Managed purchase order deliverables and supported senior level buyers with vendor management of 200 vendors. 🔹 Update vendors about state laws and regulations such as California’s Proposition 65 and maintain compliance files for all products. Liaison between 3rd party legal firm and all vendors as it pertain to vendor insurance compliance. 🔹 Oversaw and executed changes to the website for all new product and visual merchandising changes to support monthly marketing initiatives.

Baltimore, Maryland Area

🔹 Assisted the Merchandising Manager with Corporate Office with display layout and consistency. Oversaw seasonal display changes and layout for three Maryland locations. 🔹 Managed and maintained inventory purchases and display for the Baltimore location.🔹 Doubled set hourly sales goals in first year. Consistently achieved the highest sales of in store sales associates.

Master Of Business Administration - Mba, Specialization In Strategy And Marketing

Activities and Societies: Stern Women in Business - Vice President - Part Time Students, Stern Consulting Corps; MBA Consultant – Alvin.

Bachelor Of Arts - Ba, Double Major: Comparative Religious Studies And Theater Design/Technology

Activities and Societies: Vice President, All Student Theater

Education record