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Digital journey owner for the online presence of CAE Healthcare. Responsible for developing, initiating, executing and overseeing long-term digital marketing strategy and enhancing brand awareness within the digital space. Designed and oversaw all aspects of digital marketing department including all digital systems & platforms.Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals. Managed relationships and projects with internal and external vendors, translating needs into results-driven strategies.Created data-backed and solution-based execution plans to achieve business goals; directed growth strategies, digital strategy, SEO, content distribution, email marketing and drip campaigns.Executed major business process updates to reduce discrepancies, waste and oversaw course correction.Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience. Identified growth opportunities and developed initiatives to increase market share. Managed marketing campaigns to cultivate brand awareness and drive website traffic. Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior leadership.Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.Executed digital e-commerce architectural, data and marketing strategy. Acted as journey owner and project manager, collaborating on CX initiatives, participating in UX interviews and studies, UX and persona journey mapping, process derivation, mapping and analysis to build custom digital experiences.

- Managed digital projects & platforms end-to-end, from initial conceptualizing through final implementation, and live monitoring, leveraging tracking data for continuous improvement backed by integrated digital marketing strategy.- Managed outside development team and oversaw design, development, execution, testing and deployment of company & eCommerce websites.- Boosted brand awareness by establishing strong digital presence; created wide range of digital assets including digital ads & email campaigns.- Delivered effective and innovative digital campaigns for products on tight deadlines and with limited resources.- Oversaw numerous digital marketing campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.- Launched successful sales enablement platform.

- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.- Responsible for all strategy, management, development, creative execution, integration & administration of www.caehealthcare.com and www.hpsn.com, all microsites and subdomains; Managed Healthcare division's presence on CAE.com and played integral role in building new website with cross-functional corporate web team.- Delivered effective and innovative digital campaigns for products.- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.- Built, implemented and updated effective SEO strategies and improved website usability.- Maintained continuous check on website, email marketing and digital advertising metrics, optimizing and enhancing campaigns based on current trend data.- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.

- Boosted brand awareness by establishing strong web presence. Delivered effective and innovative digital campaigns for products.- Oversaw numerous email marketing, advertising and promotional campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.- Created wide range of digital assets such as rich media online ads and micro websites. Produced and submitted weekly reports outlining progress against KPI objectives.

Medical Education Technology Inc.