I have a strong background in marketing and have built a solid collaborative network amongst content creators, marketers and talent/brand agencies.My passion is to help Black and multicultural content creators to understand how to navigate the influencer marketing industry. By using my skill set to create greater transparency, creators are able to make more informed decisions on which brands they should partner with, which agencies they should sign to exclusively; and what alternate routes are available to them outside of traditional management. Data and insights are a key focal point of my work and I enjoy helping brands to achieve their goals by improving the customer journey and/or driving performance in their business through influencer marketing. My track record includes leading large scale marketing campaigns and events for companies globally incl. (but limited to) The Hyatt Group, Meta, Lemon8, Universal Music, Alex Iwobi, Anthony Joshua and more✨